刘洁

LiuJie

　　本报记者

Our reporter

　　张一鸣

ZhangYiMing

　　虽然目前民营加油站“势单力薄”，但是由于民营加油站拥有更多的自主权和更灵活的机制，因此在国际油价处于下行期时，民营加油站能够给予客户更多的优惠，比如直接降价。这种降价行为已经冲击到国有企业的加油站。一个鲜活的例子是，一家民营加油站在降价前平均每日出售30多吨油，而在降价后，出库量则达到了40多吨。国有企业下属的加油站凭借站点多的优势，为了巩固老客户纷纷推出办卡返现金优惠活动。

Although at present the private gas station“because”，But because the private gas stations have more autonomy and more flexible mechanism，So in international oil prices in the next HangQi，Private gas station can give the customers' more discount，Such as direct reduction。The price cut behavior has impact on state-owned enterprise to the gas station。A vivid example is，A private gas station in the daily average selling price cut before more than 30 tons of oil，And in the price，The outbound amount is up to 40 tons。State-owned enterprise subordinate to the gas station with the advantage of a site，In order to consolidate old customers are introduced to do card to cash discount activity。

　　降价后加油站销量增加5% After sales increase 5% price cut gas station

　　“现在的油价是多少？”7月12日下午17点32分，北四环外北苑路附近中国石油(601857,股吧)的一个加油站内，一位司机给汽车加油后抬头问加油站的工作人员。

“Now oil prices is much？”Afternoon of July 12 17 points and 32 minutes，The road north China petroleum beiyuan nearby(601857,Shares it)In a gas station，A car driver to cheer up the gas station after asked staff。

　　7月11日国内油价第三次下调，北京92＃汽油价格下调至7.31元／升。7月12日、7月13日下午、7月14日上午中国经济时报记者随机走访了包括位于北京市东三环、北四环、南六环等区域的6家加油站，在每个加油站停留的十余分钟里，几乎每个加油站都车水马龙，加油站的收银人员很难有空闲。

July 11, the third time the domestic oil price cut，Beijing # 92 gas prices down to 7.31 yuan/l。July 12,、July 13, afternoon、July 14 morning China economy times reporter random visited including located at Beijing section、north、Six areas of the south ring, etc to six different gas station，Every gas station in more than 10 minutes of the stay，Almost every gas station are pedestrians，The cashier personnel have a hard gas station leisure。

　　6家加油站中，一些车流量大、地理位置条件好的加油站，加油的车辆与油价下调前并没有明显的差别；而在一些地理位置偏僻的加油站内，却出现了比油价调整前更频繁的加油车辆。

6 companies in the gas station，Some big cars、The geographical position conditions good gas station，The gas and oil prices and cut vehicle before no significant difference；And in some of the remote location in the gas station，But there was more frequent than oil prices before the adjustment on the vehicle。

　　位于北四环学院路上中国石化(600028,股吧)加油站的工作人员告诉记者：“有些车主知道7月11号油价下调，前两天加油都是50元、100元地加。这两天油价下来了，来加油的车主都是加的比较多的。”

The way China petrochemical stopover in the college(600028,Shares it)The gas station staff, told reporters：“Some owners know July 11 oil prices fall，Two days before the refueling is 50 yuan、To add $100。The two day oil prices down，The gas in the car owner are added more。”

　　薛先生就是少量多加的车主，7月13日记者遇到他时，他刚给车加了200元的汽油。过去的10天里，薛每次加100元，已经连续加了四次。“我们的车以家用为主，只在上下班的路上开，本身用油量就不大，所以最近每次都加得不多。”

XueXianSheng is a few more advocate，July 13, reporter met him，He has just added $200 to the car's gas。In the past 10 days，Add: 100 yuan each time，Has added four continuous。“Our car to household give priority to，On the way to and from work only in the open，Oil itself is not big，So every time recently with very little。”

　　北京一位加油站负责人透露，7月11日油价下调后，加油站成品油的出库量比下调前增加了约五个百分点，并且比较大的变化是即使不在高峰期，加油站内加油的车辆也排起了队。他说，每个加油站的情况不同，但是大部分加油站的销量比调价前都有增加，主要原因在于一部分需求在油价下调前被抑制住了，油价调完后人们加油的心态发生变化。

Beijing a station owners said，July 11, after oil prices down，Gas station of refined oil outbound quantity before than cut increased almost five percent，And big change is if not in rush hour，In the gas station on vehicle also lined up。He said，Every gas station the situation differently，But most of the gas station sales have increased before than refiners，The main reason is that part of the oil price before the cut demand inhibited，Oil prices after the people come on the mentality of the change。

　　民营加油站自主降价 Private independent price cut gas station

　　7月13日晚上19∶30分，北京学院路上中国石化的加油站。刚加完油的司机随口问了一句：“怎么要7块3一升，不是7块1吗？”“那可能是别的加油站吧，我们都是统一价格的。”加油站人员回答道。

On 13 July 19:30 points at night，Beijing institute of China petrochemical station on the way。Just adds oil driver freely asked 1：“How will a liter of 3，Not 7 piece of 1?？”“It could be something else's gas station，We are unified price。”Gas station staff replied。

　　记者随后在对一些加油站的走访中发现，本轮调价后，北京市依然有一些加油站降价促销，其中位于北京望京地区临近机场高速的一个加油站给出每升2毛的优惠。

Reporter then in for some of the gas station found in visit，This after pricing，Beijing still has some gas station depreciate sales promotion，Among them is located in Beijing area near the airport expressway wangjing, a gas station gives every litres of 2 hair discount。

　　中国经济时报记者在这个加油站看到，在加油站里排队加油的车不少，短短的五分钟内，就有56台车在加油。加油站的工作人员告诉记者，附近的一家民营加油站常年都在降价，他们为了应对不得不也降价促销。

China's economic times in the gas station to see，Gas station in a queue for many of the car，Only five minutes，Have 56 car in the gas。The gas station staff, told reporters，A nearby gas station in private perennial price cut，In order to cope with them to depreciate sales promotion。

　　近期国内油价的频繁下调为加油站创造较大的让利空间，并成为产业链上盈利大的一环。

Recent domestic oil prices for gas station down the frequent creates big profits to the space，And gradually become a ring on earnings。

　　卓创资讯首席分析师刘峰告诉记者，成品油批发环节的价格和国际原油价格变动基本一致，但在加油站的零售环节却是滞后的。这意味着在国际油价处于下行期间，按照现行的成品油价格开成机制，国内油价在22个工作日后才能达到下调窗口期，加油站将拥有较大的盈利空间。

Zhuo and information chief analyst at LiuFeng told reporters，The price of oil products wholesale link international crude oil price changes are basically the same，But in the gas station retail link is lagged behind。This means that in international oil prices in descending period，The current product prices having a mechanism，Domestic fuel prices in the 22 working days to reach down the window period，Gas station will have larger profit space。

　　上述国有企业下属加油站负责人说，虽然也有国有企业旗下的加油站降价促销，但是北京市内大部分降价销售的加油站以民营加油站为主。

The state-owned enterprise subordinate station owners said，Though there are also state-owned enterprises under the gas station depreciate sales promotion，But most of the Beijing city sales prices to the gas station by private gas station to give priority to。

　　类似的情况也出现在全国其他城市。监测机构的数据显示，7月上旬国内成品油价格下调前夕，近半数的民营加油站进行促销。

Similar cases were also found in the other cities。Monitoring agency data show，July a domestic product oil cut the price of eve，Nearly half of the private gas station promotions。

　　今年以来国际油价的下行为民营加油站的降价创造了较大的让利空间。北京一家国有企业加油站的负责人发现，附近的一家民营加油站让利促销后，日成品油的销量已经从30余吨升至40吨。

Since this year under the international price behavior of private gas station generated significant reduction profits to the space。A Beijing state-owned enterprise to the head of the gas station found，A nearby gas station after profits to the private sales promotion，Th of refined oil sales have from more than tons 30 to 40 tons。

　　国有加油站陷两难 State-owned gas station trapped dilemma

　　民营加油站刮起降价风，国有企业下属的加油站却面临降价难。

Private gas station to blow JiangJiaFeng，State-owned enterprise subordinate to the gas station face price cut is difficult。

　　北苑路上中国石油的一个加油站内，工作人员告诉中国经济时报记者，加油站基本上不会采取促销活动，消费者能够看到的降价也是在国家发改委发文下调价格后。国有企业的加油站必须听从总公司的统一安排，无权自己降价促销，只能通过其他一些活动来让利车主。

On the way of Chinese oil beiyuan in a gas station，Staff told China's economic times，Basically not take promotion gas station，Consumers can see price is in the national development and reform commission after postings lowering their prices。The state-owned enterprise to the gas station must obey the unified arrangement of the head office，Have no right, oneself depreciate sales promotion，Only through some other activities to the profits to the owner。

　　中国经济时报记者在走访包括中国石油、中国石化在内的一些加油站时发现，加油站通过会员制与积分制让利以吸引老客户，其中中国石化针对持卡会员的优惠幅度能够达到每升0.4到0.5元，中国石油对持卡会员的优惠幅度相对较小，每升仅优惠0.13元。

China's economic times by the ways of including China oil、China petrochemical, found some gas station，The membership and profits to the gas station through JiFenZhi to attract customers，With China petrochemical CARDS for members of the discount rate can reach every litres of 0.4 to 0.5 yuan，China's oil to members of the CARDS discount rate is relatively small，Only 0.13 yuan per litre discount。

　　北京市一家国有企业下属的加油站负责人告诉记者，加油站的盈利主要取决于油价是否到位以及销量和市场份额。由于价格是加油站无法控制的，所以，为了更好的生存和发展，各加油站在盈利的道路上最重要的是做好便利服务。

Beijing a state-owned enterprise affiliate station owners told reporters，The gas station earnings mainly depends on whether oil in place and sales volume and market share。Because the price is beyond the control of the gas station，so，In order to better survival and development，The gas station in profit in the path of the most important is to be convenient service。

　　“加油站也在拓展除加油业务外其他的盈利空间。比如开设便利店、拓展自主加油服务，开展洗车业务等，现在在一些加油站里甚至可以交电费、交水费。”上述负责人介绍，加油站也在琢磨消费者的需求，推出会员制就是为了发挥网络优势，吸引长期客户。

“Gas station in development in addition to come on business and the other profit space。Such as open convenience store、Expand independent come on service，Carry out car wash, etc，Now in some gas station can even to pay、Pay my water。”The chief introduction，Petrol station in the thinking of consumer demand，Launch the membership is to display network advantage，Attract long term customers。

　　种种迹象显示，民营加油站兴起之后，国内的加油站正在向着差异化、精细化和全面化的方向发展，竞争已日趋激烈。

Various signs，After the rise of private gas station，Domestic gas station is moving towards differentiation、Fine and overall design direction，The competition has become increasingly fierce。