■CUBN记者 刘末 通讯员 袁林 王翔 湖北报道

S CUBN reporter liu correspondent YuanLin WangXiang reported at the end of hubei province

　　距离2月稻花香酒业公司全体人员誓师“打赢2012”已经过去近五个月，稻花香陆续在全国各地召开品鉴会、供货会，设立专卖店和旗舰店，并通过在全国市场投放广告对升级版产品进行推广，极大提升了品牌的知名度和美誉度。在项目建设上，稻花香加紧步伐，又快又好的进行项目建设。其中白酒生产项目及农副产品加工基地落户应城，QC技术攻关项目取得重大成效，涪陵重庆稻花香酒厂推出新产品，黄冈千年缘酒业得到当地社会各界的重视……这一系列项目的顺利推进，为稻花香坚定实施企业深化转型战略、精心布局全国市场打下了坚实基础。

Distance February rice fragrant flowers wine, all the staff members pledging“Win 2012”Have the past nearly five months，Rice fragrant flowers have all over the country will be held in honest、Supply will，Set up shop and flagship store，And in the national market through advertising to upgrade edition product promotion，Greatly enhance the brand's popularity and reputation。In the project construction，Rice fragrant flowers step up the pace，Quick and good for project construction。One liquor production and agricultural products processing base project in YingCheng，QC technology research project made great achievements，Chongqing fuling rice fragrant flowers brewery introducing new products，Huanggang margin in one thousand by local wine social from all walks of life to the attention of the...This series of the project is progressing smoothly，For rice fragrant flowers firm enterprise deepens the implementation of the strategic transformation、Elaborate layout the national market laid solid foundation。

　　4月20日，对重庆稻花香酒业公司来说是极具意义的一天，在历经2年基础环境建设，和无数次产品设计、研发、测试后，首批“丰收”系列产品在这一天正式投入市场。这个由稻花香斥资5亿元打造、占地306亩的白酒项目位于重庆涪陵李渡工业园区，漫步在工业园内，随处可见稻花香“丰收一号”的灯箱广告，广告图案中，红色的“丰收一号”时尚外瓶身，打破了传统白酒外观，展现出雍容大气和优雅的气息。

April 20,，Without our company in chongqing rice fragrant flowers is a very meaningful for a day，After 2 years base environment construction，And innumerable product design、Research and development、testing，The first“harvest”Series of products in this day has put into market。The $500 million yuan by rice fragrant flowers make、Covers an area of 306 acres of liquor project is located in chongqing fuling LiDu industrial park，Walking in the industry，Rice fragrant flowers everywhere“Harvest a number”Box ads，Advertising design，red“Harvest a number”Fashion the body，Break the traditional liquor appearance，Show a natural and graceful and elegant breath。

　　此次投放市场的“丰收一号”、“丰收二号”为重庆稻花香酒业精心设计的中高档浓香白酒产品，价位在400元—800元，主攻川渝中高端市场，产品沿袭了稻花香一脉相承的丰收文化，旗下还有“说丰年”目前已投入市场，“丰收佳酿”也将不久面市。

The into the market“Harvest a number”、“Harvest number two”For chongqing rice fragrant flowers wine with meticulous care design of high-grade liquor products aroma，The price is in 400 yuan, 800 yuan，Each main attack in high-end market，Product follow the rice fragrant flowers traced to the harvest culture，Its and“Said in”At present has been put into market，“Wine harvest”Also will soon listed。

　　重庆稻花香酒业公司总经理魏德忠表示，2012年，重庆稻花香酒业将以确保实现销售收入6亿元，力争实现销售收入8亿元作为发展目标，把该项目打造成为稻花香进军西南市场的桥头堡，为当地经济社会发展贡献出一份力量。

Chongqing rice fragrant flowers company general manager WeiDeZhong said the wine industry，2012 years，Chongqing rice fragrant flowers wine to ensure that will realize the income from sales of 600 million yuan，Strive to achieve sales income is 800 million yuan RMB as development goals，To make the project into the bridgehead southwest rice fragrant flowers market，For local economic and social development to contribute a strength。

　　在进一步巩固和开发全国市场的同时，也没有松懈对本土市场的开发和维护。

In further consolidate and develop the national market at the same time，Also didn't slack off local market development and maintenance。

　　4月18日上午，稻花香集团副董事长、总经理蔡开云在应城金港国际大酒店与应城市委副书记、市长肖红梅签订合约，稻花香将斥资3亿元在应城兴建万吨白酒生产项目。这是继楚瓶贡、昭君和千年缘之后，稻花香在湖北市场上的又一大白酒项目。目前，该项目领导班子已经成立，近期将开展基础设施建设。

Morning of April 18 th，Rice fragrant flowers group vice President、General manager CAI open in YingCheng jingang cloud international hotel and YingCheng deputy secretary of municipal party committee、The mayor XiaoGongMei sign the contract，Rice fragrant flowers will spend $300 million on YingCheng building ten thousand tons of liquor production projects。This is the chu bottles of gong、Zhaojun and one thousand after margin，Rice fragrant flowers in hubei market and a large white wine project。At present，The project leadership has been established，Recent will develop infrastructure construction。