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价值一亿英镑的尿遁--亲民维稳网络舆情监测室
2012-09-19
十天前的美网赛男单决赛中,原本两盘领先的穆雷在被对手德约科维奇倒追两盘之后,向裁判申请了洗手间暂停。站在洗手间的镜子前,穆雷告诉自己:“我必须改变战术,我必须在决胜盘中倾尽全力,我不能留下任何遗憾。”重返球场后,苏格兰人凭借一颗勇敢的心、智慧的头脑以及不倦的双腿,神奇逆转颓势并最终锁定人生首个同时也是英国球员过去76年来的首个大满贯桂冠。
Ten days ago and the beauty of the men's singles final,Originally two plate leading morey in opponent djokovic fall after two after plate,To the referee for the bathroom pause.Standing in front of the mirror in the bathroom,Morey told myself:"I have to change tactics,I must to level best,I can't leave any regret."To return to the pitch after,Scottish with a brave heart/Wisdom of the mind and not tired legs,Magic reversal flagging and eventually lock life first is also English players in the past 76 years of the first grand slam title.
一亿英镑的预测也许有些夸大其辞,但至少道出了一个事实:这个大满贯头衔远非仅为穆雷带来118万英镑的冠军奖金,而是将令其地位发生本质性改变,大好钱途已在他面前展开,赞助商挥舞着支票本向他涌来,他将在下一季《福布斯》杂志身价最高体育明星的榜单上飞速蹿升。
One hundred million pounds prediction maybe some exaggerated,But at least recognizes a fact:This grand slam title is far from only 1.18 million pounds for morey brought the first prize,But its status will happen essential change,Good capital essence has before him expansion,Sponsors waving cheque book flow out toward him,He will be in the next season[Forbes]Worth magazine top sports star's list rapid comes up.
穆雷目前已拥有五家赞助商,除了阿迪达斯装备和海德球拍这两款专业品牌之外,还包括雷达表、捷豹汽车以及苏格兰皇家银行。去年,穆雷在赛场外的收入达到600万至800万英镑,除了商业赞助之外,还有近百万英镑的出场费入账。已有英国媒体援引专业人士分析称,如果经纪公司操作得当,穆雷的年收入可以至少翻三倍达到2000万至2500万英镑,足以加入鲁尼和汉密尔顿的行列,成为英国最富有的年轻运动员。
Morey now has five sponsors,In addition to adidas equipment and Hyde racket this two paragraphs outside professional brand,Also includes LeiDaBiao/Jaguar cars and royal bank of Scotland.Last year,Morey game outside the income amounted to 6 million to 8 million pounds,In addition to commercial sponsorship outside,There are nearly pounds an appearance fee.For the British media quoted professional analysis says,If brokerage company operating properly,Morey annual income can at least three times over 20 million to 25 million pounds,Enough to join Wayne rooney and Hamilton's ranks,Britain's richest young athletes.
穆雷经纪公司的专业能力大可令人放心,其52岁的经纪人西蒙·福勒当年从担任“辣妹”组合的经纪人起家,并身为几乎所有英美偶像选秀节目的幕后推手,如今还是贝克汉姆夫妇、汉密尔顿、穆雷等多位体育和娱乐明星的经纪人,曾被《时代》杂志评为全球100位最有影响力的人。福勒在纽约见证了穆雷夺冠的一刻,他脑袋中的金算盘定已被拨弄得啪啪作响。
Morey brokerage company's professional ability can be reassuring,The 52-year-old agent Simon fowler from year as"spice"The agent of combination started,And as almost all British and American idol show behind the hand slap,Beckham is still/Hamilton/Morey more than such as sports and entertainment star's agent,Has been[age]Magazine named as the world's 100 most influential people.Fowler in New York witnessed morey the moment,The gold abacus fixed his head has been finger have snapped.
有趣的是,美网决赛结束后颁奖仪式之前,摄像机捕捉到穆雷焦急地对着看台上的团队成员喊道:“我的手表呢?我找不着了!”经过提醒,他才终于在网球包中翻出手表赶紧戴上。虽然这款手表的价格也就2580英镑,但背后则是百万级别的赞助合同;穆雷夺冠时刻不忘戴一个表,也算是尊重赞助商权益的职业精神体现。不过,也有英国媒体嘲讽道,在如此激动人心的时刻,穆雷心中全部所想,只是赶紧戴上赞助商的腕表。
Interesting is,Beautiful net after the final before the award ceremony,Camera captured morey anxiously to the grandstand team members shouted:"My watch??I can't find the!"After remind,He finally in tennis bags rout out watch hurriedly put on.Although the price of this watch is 2580 pounds,But behind it is a level of sponsorship contract;Morey title moment do not forget to wear a table,Also be respect sponsor rights and interests of the professional spirit.but,Also has the British media quips,In such exciting moment,Morey heart all thought,Just hurriedly put on sponsors the wrist watch.
毕竟是第一次赢得大满贯,夺冠之后有些手忙脚乱也可以理解。倒是不得不叹服这家手表品牌的好运,刚刚与穆雷签约几个月,便随着穆雷手捧冠军奖杯的图片将品牌形象传播向四方。
After all is the first time to win the grand slam,The title after some helter skelter also can understand.It is have to gasp in admiration the watch brand of good luck,Just a few months with morey signing,Then with morey holding the trophy picture will spread brand image to the four directions.
当然,旗下代言人在竞技场取得佳绩,倒未必一定是品牌的福音。五次大满贯冠军得主德约科维奇四个月前宣布和来自意大利的服装赞助品牌分道扬镳,便是因为其时他狂敛过去五个大满贯赛事中的四个冠军,这家实力不够的品牌实在付不出额外奖金。塞尔维亚红星转签了一家实力雄厚的日本服装品牌,却在其后的三项大满贯赛事中无力赢得一冠。
Of course,Its spokesman in the arena get success,Fall is not always a brand of the Gospel.Five grand slam champion djokovic four months ago announced that from Italy and the sponsoring brand clothing parted ways,Is because when he crazy gathered in the past five grand slam tournament the four champions,The strength not enough brand really can not afford to pay extra bonus.Serbia turn red star signed a strength of the Japanese clothing brand,But in the following three grand slam tournament to win a crown.
苏格兰皇家银行2011财年净亏损高达20亿英镑,若因为穆雷大满贯破处而再支付高额奖金,岂非雪上加霜?好在这家银行有先见之明,去年和穆雷重新商谈了赞助合约,不仅续约至2013年底,且不必因为穆雷取得佳绩而支付任何额外奖金。不过,也是因为这家银行自小就赞助穆雷,又算是穆雷的家乡企业,穆雷这才能应允给予如此优惠的条件。
Royal bank of Scotland in fiscal year 2011 net loss up to 2 billion pounds,If because morey grand slam tear and to pay hefty bonus,Not add insult to injury?Fortunately the bank prescient,Last year and morey renegotiated the sponsorship deals,Not only the contract until the end of 2013,And don't have to do a good morey and pay any extra bonus.but,Also because of the bank was sponsored morey,And be morey hometown enterprise,Morey this can answer to give so favorable conditions.
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