释放潜能?引领变革

Release potential?Lead change

　　在经济全球化时代，任何企业都无法在经济危机面前独善其身。在纷繁庞杂的各种危机之下，作为企业管理关键决策者之一的CFO，如何把握主动，转危为机？业界普遍认为，随着环境的快速变化，由于企业转型和财务整合，CFO的职责与能力也必然发生深刻变化，中国CFO的职能应该越来越多地向战略决策、信息整合、优化结构、风险管理等环节倾斜。CFO有效担负起价值整合和价值发现的职能，引领企业转变增长方式，是国内企业面对险象环生、复杂多变的全球经济态势，确保企业健康发展的关键手段之一。

In the era of economic globalization,Any enterprise are not in the economic crisis leads to before.In the numerous confused under various crisis,As a key decision maker of enterprise management, one of the CFO,How to seize the initiative,To turn the crisis into machine?Industry is generally believed that,With the rapidly changing environment,Because enterprise transformation and financial integration,CFO duty and ability also inevitable changes,China CFO function should be more and more to the strategic decision/Information integration/Optimize structure/Risk management inclined.CFO effective shoulder value integration and value found function,Leading enterprises should transform the economic growth pattern,Is the domestic enterprise 22-hour face/The complex global economic situation,To ensure the healthy development of the enterprise is one of the key means.

　　正如IBM全球高级副总裁兼首席财务官Mark Loughridge说过的，“当对财务的需求不断扩展时，CFO面临着既要提供稳定、高效的财务环境，同时还要能够灵活地对日新月异的业务环境做出快速响应及反馈。” 未来的CFO们应具有更加独立的战略眼光，这会让他们产生各种新奇的想法，使其能够在公司内部发挥应有的战略指导作用。

As IBM global senior vice President and chief financial officer Mark Loughridge said,"When the financial demand when expanding,CFO faced both to provide stable/Efficient financial environment,At the same time, but must be able to flexibly to the ever-changing business environment to make the fast response and feedback." The future of the CFO should have more independent strategic vision,This will let them produce all sorts of novel idea,So it can within the company should play a strategic guiding role.

　　为此，11月16日由高顿财务培训主办的“首届全球财务领袖高峰论坛”就“释放潜能?引领变革”为主题，将在北京为您带来一场全球财务领袖们智慧聚集的盛宴。15位来自IBM，伊顿，任世达，国际航空集团，Newell Rubbermaid等全球顶级CFO领军人物，用自己敏锐视角和前沿战略性的财务思想与您一同分享CFO的成长与崛起，多个议题让您了解“跨国集成财务管理的框架设计与标准建立”、“世界级的财务体系如何有效、战略性地进行监控与管理”、“重新布局产品线、改善产品盈利能力，大幅降低成本”、“跨国并购案中CFO如何帮助提升成功率”等最新CFO如何从财务数据管理向把握全局过渡的新职能趋势。

therefore,On November 16, by Gordon financial training sponsored by the"The first global financial leaders summit BBS"it"Release potential?Lead change"As the theme,Will be in Beijing to bring you a global financial leaders gathered the feast of wisdom.15 from IBM,Eaton,RenShiDa,International air group,Newell Rubbermaid of global top CFO leader,With his sharp visual Angle and frontier strategic financial thoughts and you share CFO growth and rising,Several issues to let you know"Multinational integrated financial management framework design and standard set up"/"World-class financial system how to effectively/Strategically monitoring and management"/"To layout product line/Improve product profitability,Greatly reduced cost"/"Transnational mergers CFO in how to help improve success rate"The latest CFO, such as how to from a financial data management to grasp the global transition of new functional trend.

　　面对未来的中国经济，我们似乎面临着从未有过的迷茫，在不断变化发展的经济社会中，我们不知道下个五年更多的企业主会去如何定义自己的所需。但是，我们相信更多的CFO们更希望在下个五年有所期待，因为他们不仅在逐渐改变着我们的商业流程，更是在变革商业，创新世界。

In the face of the future in the Chinese economy,We seem to be faced with never had lost,In the changing and developing economic society,We don't know the next five years more business owners will go to how to define your own required.but,We believe that the more CFO are more hope in the next five years something to look forward to,Because they not only in the gradually changing our business process,Change is in the business,Innovation world.