特写本报记者

Close-up our reporter

　　王继高

WangJiGao

　　12月1日，北京国际金融博览会（下称北京金博会）的入场口，工作人员关上了门，不是闭馆了，而是为了分流。当门再次放开时，本报记者被人流挤了进去。

On December 1,,Beijing international financial exposition(The "Beijing gold exposition)The mouth of the,Staff shut the door,Is not a closed,But to shunt.When the door again when let go,Our reporter was swallowed up in.

　　2012年的北京金博会比往常来得更晚一些，天气也自然更冷一些。显然，寒冷的天气并未阻挡大家的热情，毕竟追求财富的保值和增值是公众的一致愿望。

The 2012 Beijing gold exposition than usual come more late,The weather is natural more cold some.obviously,Cold weather did not stop everybody's enthusiasm,After all, the pursuit of wealth is to maintain and increase its value is consistent desire of the public.

　　银行一如往常是金博会的主角，在解决中小企业融资难已经成为银行业创新与拓展的重要领域的大背景下，多家银行也针对“中小企业融资难”问题，带着中小企业融资、结算、外汇等金融产品来到了会场，而且展台还出现了二维码展示活动、远程智能柜员、手机取现功能等。

Bank business as usual is gold expo protagonist,In solving the financing of small and medium enterprises difficult has become banking innovation and development in important fields of background,Many Banks also aimed at"Small and medium-sized enterprise financing difficult"problems,With the small and medium-sized enterprise financing/settlement/Foreign exchange and other financial products came to the meeting,And booth also appeared two-dimension code display activities/Remote intelligent cabinet/Mobile phone withdraw cash function, etc.

　　除了银行外，黄金企业依旧也是主力军。在金顶集团的展厅，记者看到了他们发布的贵金属移动投资平台——“黄金眼”APP应用。据金顶集团总裁李珩迪向本报记者介绍，这是国内首款贵金属移动投资平台，公司今年自主研发的这款移动投资平台还接入了国内外各大贵金属交易市场，外汇，股票指数等行情报价最快每分钟刷新一次，投资者可以实时查看数据和图表，打破了贵金属投资行业传统“1.0时代”的局限，解放了那些只能通过PC终端进行贵金属投资交易、获取行情资讯及专业策略指导的投资者，开启了以移动投资平台为主导的贵金属投资的“2.0时代”。在菜百公司的展台，有投资类、项目类、贺岁类、金钱类等理财产品，记者还看到他们的投资专家在为参观者提供理财咨询，现场提供个性化的产品定制服务。

In addition to the bank,Gold enterprise still is main force.In the jinding group exhibition hall,Reporters saw they released the precious metal mobile investment platform --"Gold eye"App application.According to jinding group President LiHang dean to our reporter is introduced,It was the country's first precious metal mobile investment platform,This year the company independent research and development of this kind of mobile investment platform also access the major domestic and international precious metals trading market,Foreign exchange,Stock index and market quotation fastest refresh every minute a,Investors can real-time check data and charts,To break the traditional precious metals investment industry"1.0 times"limitations,The liberation only by PC terminal for precious metals investment trading/Get market information and professional strategy guide investors,Open the mobile investment platform for leading precious metals investment"2.0 times".In the food the company's booth,A second/Project class/New Year class/The money such as financial products,Reporter also saw their investment experts in for visitors to provide financing consultation,The on-site personalized product customization service.

　　与黄金热形成对比的是，与股市相关的机构相对比较少，这和大的市场行情有关，毕竟今年以来市场走弱，成交量萎缩，弱势情绪依旧较浓。

And gold heat by contrast,And the stock market related mechanism is relatively less,This and the big market relevant,After all, since this year the market weakness,Turnover shrinking,The weak mood still is strong.

　　同时，记者还注意到，较往年相比，今年展台摆放的资料少了，各家公司发放的袋子和礼品也少了。有相关人士解释说，“少了这些印刷的宣传册不但更环保，还可以降低成本。”

At the same time,Reporter also noticed that,More than ever before,This year the information booth put less,Companies issue bag and gifts and less.Have relevant personage explains,"Less these printing brochure is not only more environmental protection,Can also reduce the cost."

　　在传统的投资产品受到关注的同时，另类投资品种也逐渐进入金博会。传统手工艺投资机构华瑞金泰携旗下承露轩带着唐卡等当代工艺美术大师的艺术品投资项目来到了现场。公司相关负责人还在现场向记者介绍了他们的十年百徒计划，与公司签约的每位大师10年教授100位徒弟，公司对他们在授徒方面给予补贴，让这些大师可以有更多的时间和精力创作作品，同时让他们的艺术能得到传承。

In the traditional investment products attention at the same time,Alternative investment varieties also gradually into gold exposition.Traditional handicraft investment institutions huarui jintai with its ChengLouXuan with thangka and contemporary arts and crafts master of art investment projects came to the scene.The relevant person in charge of the company also introduces to the reporter at the scene of their ten years the ACTS plan,A contract with a company of each master 10 years professor 100 disciple,Company to their aspects - give subsidies,Let the master can have more time and energy creative works,At the same time let their art can get inheritance.

　　此外，金博会的现场还有二十多场金融名家讲坛，当记者赶到的时候已经座无虚席，旁边还围了很多听众。在参观者对投资理财知识渴求的同时，记者也注意到他们似乎更理性了。

In addition,Gold expo site and more than 20 field financial famous rostrum,When the reporter arrived already full of people,The flank still surrounded by a lot of the audience.In the visitors to finance and investment for knowledge at the same time,Our reporter also noticed that they seemed to the more rational.

　　“这款产品主要投向哪里？”在北京信托的展台前，参观者指着信托产品问，在不止这一家的展台记者听到这句。在此前的金博会上，在展台前记者听到更多的是“你们产品的收益率是多少”。

"This product mainly to where?"In Beijing before the trust booth,Visitors by trust products asked,In more than this one booth reporter heard this sentence.In the previous gold on the fair,In the booth front reporter heard more is"How much is the rate of return on your product".

　　从关注收益率到关注投资方向，不再单纯地关注收益情况，而能意识到不同产品的风险收益特征，或许这正是投资者正逐渐成熟的反映。

From paying attention to yield to focus investment direction,No longer simply focus on earnings,And can realize different product risk yield,Perhaps this is what investors are gradually mature reflect.

　　其实，金博会不仅仅是各家金融机构展示自己产品和服务，进行自我推介，与投资者面对面交流的平台，更是进行投资者教育，促进投资者更加成熟的舞台。

In fact,Gold expo is not only each financial institution show their products and services,Self promote,And investors face to face communication platform,But also for investor education,Promote investors more mature stage.