10月末一天，广发银行团委副书记邓超收到了一条遥远而让他欣慰的短信：“经过几轮面试，我终于获得立信会计师事务所的实习机会。希望通过这段时间的实习，我能好好把握这个机会，希望最后我能够获得一份正式工作。”

One day at the end of October,Guangdong development bank youth corps committee deputy secretary deng chao received a distant and let him glad message:"After several rounds of interview,I finally get lixin accounting firm internship opportunities.Hope that through this period of practice,I can to make the most of this opportunity,Hope finally I can have a formal work."

　　这条短信来自四川阿坝州小金县的藏族女孩龙凤，她将内心的喜悦第一时间分享给邓超。而让邓超和龙凤相识的，是广发希望慈善基金。

This message from XiaoJinXian aba prefecture of sichuan Tibetan girl longfeng,She will be the first time the joy of the heart to share to deng chao.And let deng chao and longfeng acquaintance,Is guangdong development hope charity fund.

　　4年前，龙凤以优异的成绩考上了西南民族大学的预科班，却因家境贫寒差点放弃大学梦。龙凤和爸爸、妈妈、哥哥一家四口生活在小金县一个小村庄，家里只有一片小小的苹果林，3毛钱一斤的苹果，是一家人维持日常生活的经济来源。龙凤的父亲因患小儿麻痹症行动不便，无法外出打工，母亲又身患重病，龙凤在读书时还必须承担家里繁重的农活。

Four years ago,Longfeng with honours admitted to the southwest university for nationalities prep school,However because of poor almost give up university dream.LongFengHe dad/mother/The elder brother of a family of four living in XiaoJinXian a small village,There is only a little apple forest,3 cents a kilo of apples,Is the family to maintain daily life source of income.Longfeng father for polio action inconvenience,Can't work out,Mother and suffering from serious illness,Longfeng when studying must also take home heavy farm work.

　　在四处筹钱无果的情况下，她只能收起大学录取通知书，准备去打工。

About money under the condition of the fruit,She had to pack up university admission notice,Ready to work.

　　就在此时，通过当地县委的联系，广发希望慈善基金了解到龙凤的情况，马上把她纳入了广发希望慈善基金“圆梦行动”的资助对象范围，龙凤得以顺利入学。

At this time,Through the local county contact,Guangdong development hope charity fund to understand the situation of dragon,Immediately put her in the guangdong development hope charity fund"Oneiromancy action"Support object range,Longfeng smoothly admission.

　　龙凤现在大学即将毕业，正在为找到一份好工作而努力，刚刚获得立信会计师事务所的实习机会。除此之外，她还报名参加了助理会计师的考试，并积极复习准备报考注册会计师。这个刻苦的山区女孩希望通过自己的努力，找到一份理想的工作，成为一个对社会有用的人。

Longfeng now university graduate,Is to find a good job and efforts,Just get lixin accounting firm internship opportunities.In addition,She also sign up for the assistant accountant exam,And actively review certified public accountants to enter oneself for an examination.The hard mountain girl hope that through their own efforts,Find an ideal job,Become a useful person in society.

　　广发希望慈善基金是2008年成立的。时值汶川大地震，广发银行在灾害后的第二天即组织全行员工捐助物资1400万元，并派出志愿者团队赶赴四川慰问当地受灾群众。经过此事，广发银行意识到，仅靠一家企业的力量去做慈善终究有限，如果能够将银行变为一个集结社会力量、共同参与慈善事业的平台，鼓励引导银行上千万的客户，共同参与到慈善事业中来，那影响力和实践力都将以指数、级数的倍数扩大。

Guangdong development hope charity fund is established in 2008.When wenchuan earthquake,Guangdong development bank in the second day of the disaster that both organization staff donate materials is 14 million yuan,And send out teams of volunteers to sichuan sympathy local victims.After this matter,Guangdong development bank realize,Only on an enterprise's strength to do charity co., LTD., after all,If can the bank into a rally social forces/Common to participate in charitable platform,Encourage guide bank millions of customers,The common participation in charity career,The influence and practice force in index/Series of multiple expand.

　　基于这样的理念，2008年7月，广发银行联手中国青少年发展基金会（下称“青基会”）共同成立“广发希望慈善基金”，其核心是致力于关注和改善贫困家庭孩子的健康和教育状况。

Based on the idea,In July 2008,Guangdong development bank to China youth development foundation(Hereinafter referred to as"QingJiHui")Jointly set up"Guangdong development hope charity fund",Its core is to focus on and improve the health of children of poor families and education status.

　　选择与青基会合作，除了双方的慈善群体都瞄准青少年之外，广发银行还考虑到依托青基会在各地深入基层的诸多分支机构，更准确地提供捐赠项目和捐赠对象，使得基金规范性、持续性健康发展。青基会1989年由共青团中央发起成立，与全国38家地方青基会形成全国青基会共同体，旨在帮助青少年提高能力，改善青少年成长环境。

Selection and QingJiHui cooperation,In addition to the charity groups are aimed at teenagers outside,Guangdong development bank also consider to rely on QingJiHui all goes down to the basic unit in many branches,To provide more accurate donation projects and donation object,Make fund normative/Sustainable healthy development.QingJiHui 1989 by the central committee of the communist was launched,With the national and local QingJiHui home form the national QingJiHui community,Aims to help teenagers to enhance their ability,Improve the teenage growing environment.

　　而最早作为广发希望慈善基金的捐助渠道的，是同时发行的“广发希望卡”，这是国内第一张全国范围的银联标准慈善主题信用卡。

And the earliest as guangdong development hope charity donation channel,At the same time the issue"Guangdong development hope card",This is the first a nationwide unionpay standard charity theme credit card.

　　在最初，持卡人在申办信用卡时，可选择通过广发希望卡一次性捐赠或每月定额捐赠，在信用卡还款时，持卡人将捐赠数额与当月其他刷卡消费金额一起还款。此后，广发银行将捐赠渠道放开，不限于广发希望卡，广发银行发行的所有信用卡皆可捐赠善款。现在，通过广发的客服热线、短信和网上银行，均能进行捐赠。

In the first,Cardholder in bid for the credit card,Can choose through the guangdong development hope card one-time donation or monthly quota donation,In the credit card payments,Cardholder will donation amount and the other credit card consumption amount payment together.Since then,Guangdong development bank will donate channels open,Not limited to guangdong development hope card,Guangdong development bank issued credit CARDS are all can be donated money.now,Through the guangdong development customer service hotline/SMS and the bank on the net,All can donations.

　　除了直接捐善款之外，广发银行还创新地推出“捐赠积分做善事”的方式，即持卡人将日常消费刷卡而获得的信用卡积分捐献出来，同时广发银行也将等值的金额捐赠给广发希望慈善基金，共同支持公益事业。

In addition to donate money directly outside,Guangdong development bank also innovation to launch"Donation integral do good"way,That will be the daily consumption credit card and get credit card integral donated,At the same time, guangdong development bank will also equivalent amount donated to charity fund to guangdong,Common support public welfare undertakings.

　　可以说，这是依托金融这个庞大的平台，结合金融的行业特性，将慈善与主业创新性结合起来的一种尝试。目前，广发银行已发出信用卡超过2000万张，可以想见这个平台的慈善力量是大有可为的。

Can say,This is based on the huge financial platform,Combined with financial industry characteristics,Charity and business innovation combined a try.At present,Guangdong development bank has issued a credit card more than 20 million copies,Can see that this platform charity strength is well worth doing.

　　目前，广发希望慈善基金的善款来源于广发希望信用卡持卡人的捐赠和广发行自身的捐赠。截至2012年11月，广发希望慈善基金已经累计募集善款1920万元，其中广发银行自身捐赠1058万元，持卡人捐赠862万元；已累计使用1372.4万元，资助了5071个孩子，并通过希望厨房、广发希望奖学金、希望小学等项目让5万余名孩子受益。

At present,Guangdong development hope charity donation from guangdong development hope credit card cardholder donations and GuangFaHang their donation.By November 2012,Guangdong development hope charity fund raising money have accumulated 19.2 million yuan,The guangdong development bank own donated 10.58 million yuan,Cardholder donated 8.62 million yuan;It has used 13.724 million yuan,Funded the 5071 children,And through the hope to the kitchen/Guangdong development hope scholarship/Hope primary school projects to benefit more than 50000 children.