说到底，文化产品价值的不确定性，是文化企业融资难的症结所在。建立文化产业投融资体系，首要任务是建立文化产品评估、交易体系。

In the final analysis,The uncertainty of the value of cultural products,Is the culture enterprise financing difficult problem.To establish the cultural industry investment and financing system,The primary task is to establish a cultural product evaluation/Trading system.

　　北京国际版权交易中心董事长殷秩松表示，文化企业卖的就是创意，主要体现在产品版权上。因此，版权评估和交易是文化产品流通和升值的重要一环。他透露，经过两年多时间的准备，文化产业的版权评估体系预计在今年年底前能够完成。财政部和国家版权局计划明年推出该体系，为版权交易提供一套行业标准。

Beijing international copyright trade center chairman Yin rank pine said,Enterprise culture is the idea of selling,Products are mainly embodied in the copyright.so,Copyright assessment and trading is cultural products circulation and appreciation is important one annulus.He revealed,After more than two years time of preparation,The cultural industry copyright evaluation system is expected to be able to complete before the end of the year.The ministry of finance and the national copyright administration plans to launch the system next year,For copyright trade provides a set of industry standard.

　　近日，北京国际版权交易中心专门成立了版权评估委员会。据介绍，该委员会包含影视版权评估、艺术品版权评估、原创文学评估、音乐版权评估、计算机互联网软件评估、版权交易及投融资、法律咨询及维权等7个工作委员会，将为版权交易、质押、投融资提供专业的版权评估服务。

recently,Beijing international copyright trade center set up a commission to assess the copyright.According to introducing,The committee includes film copyright evaluation/Art copyright evaluation/Original literature evaluation/Music copyright evaluation/Computer Internet software evaluation/Copyright trade and investment/The legal consultation and rights protection 7 working committee,For copyright transaction/pledge/Provide professional investment and financing the copyright assessment service.

　　当然，发展版权交易的前提是打击盗版，而这将是一个长期的工作。

Of course,The development of copyright transaction is the premise of crack down on piracy,And this will be a long-term work.

　　文化部文化产业司司长刘玉珠表示，下一步文化部将鼓励各类机构积极参与文化企业信用体系建设、文化类无形资产评估流通工作，打造银行、保险、证券等多方面参加的文化产业投融资全链条建设。

Ministry of culture culture industry company priests LiuYuZhu said,The next step culture will encourage all kinds of institutions actively participate in cultural enterprise credit system construction/Cultural kind of intangible assets assessment work flow,Make bank/insurance/Securities and other aspects of the cultural industry in the whole chain construction investment and financing.

　　北京市金融工作局副局长柯永果表示，作为全国文化产业最发达的城市，北京将加快推进中国（北京）文化产权交易所建设，支持版权交易为核心，利用多种金融工具在无形文化资产的确权、评估、质押、托管、流转、变现等环节发挥市场作用；在国家金融监管部门的监管指导下，重点支持北京金融资产交易所开展金融创新业务，完善文化经纪代理、评估鉴定、拍卖、律师、会计师等要素的中介服务，为要素市场的有序发展提供全方位的支持。

Beijing financial bureau deputy director KeYongGuo said,As the national cultural industry the most developed city,Beijing will accelerate China(Beijing)The construction of cultural property rights exchange,Support the copyright trade as the core,Using a variety of financial instruments in intangible cultural assets counterpoising truly/evaluation/pledge/managed/flow/Realizable links such as role play the market;In the national financial supervision department under the guidance of the supervision,Key support Beijing financial assets exchange to carry out financial innovation business,Perfect culture brokerage agent/Evaluation appraisal/auction/A lawyer/Accountant elements of the intermediary services,The orderly development of market provide a comprehensive range of support.

　　文化产业的投融资体系建设，政府的引导必不可少，但分析人士认为，政府不能做“包办婚姻”的事。资本的动力来源于市场机会，政府的作用是引导和扶持。

Culture industry investment and financing system,The government's guidance necessary,But analysts say,The government can't do"Arranged marriage"things.Capital power comes from market opportunities,The government's role is to guide and support.

　　中信资本高级董事总经理张巨英认为，政府如果把文化产业的门槛放开了，资本就会进去，就会寻求增值，在寻求增值的过程中，它会理性地处理很多政策想处理但可能处理不了的问题。比如，我们通常把互联网产业称为“新媒体”，如果当初靠政策指导、国家拨款、银行贷款，肯定发展不起来。现在，像百度、新浪、腾讯等公司，都是独一无二的发展模式，这完全是资本推动的结果。他们在为资本增值的过程中，成就了各自独特的商业模式，向消费者或市场提供了一种新的消费或产品，满足了人们日益增长的对创意的需求，同时用资本推动了自身业务的发展。而且，资本趋利避凶的本性，注定了它会在甄别消费者的合理诉求时，也会考虑社会效果和监管要求，从而达到政策达不到的社会效果。

Citic capital senior managing director ZhangJuYing think,The government if the threshold of the culture industry was let go,Capital will go in,Will seek value-added,Looking for value added process,It will be rational to deal with a lot of policies to deal with but could not deal with the problem.Such as,We usually called the Internet industry"New media",If we had on the policy guidance/State funding/Bank loans,Sure development not to rise.now,Like baidu/sina/Tencent and other companies,Are the unique development model,This is simply the result of capital to promote.They are in the process of for capital appreciation,The achievement of the unique business model,To the consumer or market provides a new consumption or product,Satisfy the people of the growing creative needs,At the same time use the capital to promote the development of their own business.and,The capital to avoid disaster nature,Condemned it will identify the reasonable consumer demand,Also consider social effect and regulatory requirements,So as to achieve policy can not reach the social effect.