企业在“走出去”的过程当中，要对不同国家的文化差异进行深入了解。并对其业绩标准以及区域结构也要有所了解。另外，由于国内企业的国际化程度相对较低，对国际法了解不深，因而经常会遇到一些法律环境差异性带来的商业挑战。

Enterprises in the"Go out"process,To different countries cultural differences are deeply understand.And the performance standards and regional structure also want to understand somewhat.In addition,Because of the domestic enterprise internationalization degree is relatively low,To deep understanding of the international law,So often meet some legal environment difference brings business challenges.

　　为支持中国企业“走出去”，汇丰在全球17个国家和地区建立了“中国企业海外服务部”，由来自汇丰工商金融业务和环球银行及资本市场业务部的资深专家负责管理，致力于在海外协助中国的国企和民企拓展当地市场。这些人员既深入了解内地企业的业务需求，又熟悉海外市场的商贸环境，能提供及时、高效的金融服务和支持。

To support China's enterprise"Go out",HSBC global in 17 countries and regions have established"Chinese enterprises overseas service",From HSBC financial business and commerce and universal banking and capital markets department senior experts responsible for management,To assist in the overseas Chinese state-owned enterprises and corporation develop the local market.These personnel is thorough understanding of the business needs of mainland companies,Familiar with the overseas market and business environment,Can provide timely/Efficient financial services and support.

　　汇丰中国工商金融服务部总经理何舜华表示：“企业走出去，需要银行提供便捷、周到的服务，这不光是一个口号，还要落到实处。在帮助中国企业走出去的过程中，汇丰做了诸多细致的工作。在中国企业投资活跃的地区，如非洲、亚洲、欧洲、拉丁美洲、中东、北美等国家和地区，汇丰都建立了中国企业海外服务部来促进国际间的联动。在中国企业海外服务部，汇丰配备了经验丰富的团队，有的员工直接从内地调遣过去，提供对中国客户的专属服务。”

HSBC China financial service industry HeShunHua general manager said:"Enterprises to go out,Need to provide a convenient bank/Considerate service,This is not just a slogan,Also enumerates some.To help Chinese enterprises go out of the process,HSBC made many meticulous work.In the Chinese enterprise investment active region,Such as Africa/Asia/The European/Latin America/Middle East/North America and other countries and regions,HSBC have established the Chinese enterprises overseas service to promote international linkage.In the Chinese enterprises overseas service,HSBC is equipped with experienced team,Some staff directly from the mainland boss in the past,To provide customers in China's exclusive service."

　　（点击www.hsbc.com.cn/exchangingideas观看“The Ideas Exchange”视频）

(Click www.hsbc.com.cn/exchangingideas to watch"The Ideas Exchange"video)