罗文倩 Luo Wenqian

　　东方爱婴、数字博识、安博教育、凯洛格公司……

Oriental love baby/Digital well-informed/In ambow education/The Kellogg company...

　　一系列教育企业背后有一位共同的投资人The CID Group（华威国际）合伙人，CID Group北京公司总经理罗文倩。

A series of education is behind The enterprise a common investors The CID Group(Warwick international)A partner,CID Group company general manager Luo Wenqian in Beijing.

　　罗文倩，1992年从台湾政治大学MBA毕业后进入中华开发工业银行，分别负责中华开发在中国台湾和美国的TMT领域投资，参与了中华开发美国风险基金管理公司的建立。

Luo Wenqian,In 1992, after graduating from Taiwan university MBA in China development industrial bank,Respectively responsible for the development in Taiwan, China and the United States the TMT field of investment,Involved in the development of America's venture fund management companies established the republic of China.

　　中华开发是台湾大型银行之一，总部位于台北。曾有报道提及，中华开发在台湾创投市场的占有率超过30%。

The development is one of the big Banks in Taiwan,Headquartered in Taipei,.Reports have mentioned,The development of venture capital market share of more than 30% in Taiwan.

　　2004年，罗文倩告别了服务12年的中华开发，加入华威国际并创办了华威在中国大陆的第一个办公室。北京公司总经理的位子，一坐就是九年。华威大多数的合伙人都有着共同的两个经历：在台湾政治大学完成MBA课程，同时具备在中华开发的工作经历。

In 2004,,The development of Luo Wenqian said goodbye to the service for 12 years,Join huawei international and founded huawei's first office in China.Beijing company general manager position,A sit for nine years.Warwick, the majority of the partners share a common experience of the two:Political university MBA program in Taiwan,Have work experience in the development at the same time.

　　如今，罗文倩在包括安博教育、芯原微电子、数字博识、东方爱婴、传神、CMT、易才等多家企业担任董事工作。

now,Luo Wenqian in ember education included/Core original microelectronics/Digital well-informed/Oriental love baby/god/CMT/Easy to directors and company work.

　　延续产业链投资风格 Extended industry chain investment style

　　华威成名于半导体行业的投资，其发展历程也几乎与台湾芯片产业的同步。在已退出的企业中，半导体领域的企业占绝大多数。而今，华威正在关注的各个领域中，积极贯彻着“产业链”的投资风格。

Huawei became famous in the semiconductor industry investment,Its development process is almost synchronous with Taiwan's chip industry.In have withdrawn from the business,In the field of semiconductor enterprises accounted for the majority.now,Warwick is attention in various fields,Actively carry out the"The industrial chain"The investment style of.

　　“我们要在产业链上找机会，还要找到那个人，最后再把资金资源加进去，这是基本法则。”罗文倩坚信，创业者的创意和执行，结合投资人的资金和资源，可以很快地改变一个市场的状态。

"We are looking for opportunities in the industrial chain,To find that person,Finally, add the capital resources into it,This is the basic law."Luo Wenqian believe,Entrepreneurial creativity and execution,Combined with investors' money and resources,Can change a state of the market quickly.

　　2005年，罗文倩开始把华威在IT产业的全产业投资思路复制到教育领域，切入点是专注12岁以上课外辅导和职前培训的安博教育。在罗文倩看来，安博教育覆盖了多个细分行业，对华威此后投资其他教育细分领域都会有所帮助。

In 2005,,Luo Wenqian began to huawei in the IT industry of the whole industry investment ideas are copied to the field of education,A pointcut is focused on after-school tutoring over 12 years of age and ember education pre-service training.It seems to Luo Wenqian,Ambow education covers many segment of the industry,For huawei since then invest in other education sectors will help.

　　其后，华威在教育领域的投资包括提供0到3岁早教服务的东方爱婴、3到6岁儿童潜能开发训练的天才宝贝、6到12岁教学培训的清华数学博士等。

Followed by,Huawei investment in the field of education including the provision of 0 to 3 years old Oriental love baby early education service/3 to 6 years old children's potential development training genius baby/6 to 12 years old tsinghua university mathematics teaching training, etc.

　　罗文倩对教育培训领域的掘金还在继续。

Luo Wenqian for education and training in the field of the Denver nuggets continues.

　　2012年，华威注资企业培训提供商凯洛格公司。罗文倩把该笔投资归结在教育培训领域，并表示仍在寻找为企业提供培训解决方案的目标项目。

In 2012,,Warwick capital enterprise training provider Kellogg company.Luo Wenqian attribute this investment in the field of education and training,And said he is still looking for the target project provide training solutions for the enterprise.

　　“作为VC，我们的角色是把广度带进公司，把不同的行业资源串联到一起。”在华威，有一名合伙人专职负责专家网络的建立，一方面帮助被投企业招聘高层管理人员，另一方面，邀请被投企业相关行业的成功企业家与被投企业的创业者交流。

"As the VC,Our role is to bring breadth into company,The different industry resources in series."In huawei,Have a full time partner is responsible for building expert network,On the one hand, help the company recruit senior management,On the other hand,Invited by companies related industries of successful entrepreneurs and business entrepreneurs.

　　在线教育重在“转译” Online education is"translation"

　　当渠道发生变革，最大的机会随之产生。

When the channel change,The greatest opportunity arise.

　　“在线教育是一个渠道的变革，关键是怎么服务提供给用户。”罗文倩提出了“转译”的概念在线教育企业的首要任务是把碎片化的内容转变为完整化的应用和课程。

"Online education is a channel change,The key is how to service provided to users."Luo Wenqian proposed"translation"The concept of online education enterprise's first priority is to put the fragments into WanZhengHua application and the content of the course.

　　在过去的十年中，中国教育最为欠缺的是渠道，创业者必须以“学习中心”的模式打造渠道，才能将优质的内容传给受众。这也是此前华威投资在教育领域布局的思路打通不同目标群体的消费渠道。

In the past decade,China is the most lacking in the education channel,Entrepreneurs have to be"Learning center"Model building channels,To get high quality content to the audience.This is after huawei investment layout in the field of education ideas through consumer channels of different target groups.

　　而随着网络技术的发展和移动终端的升级，传统服务方式和与互联网结合的服务以及应用带来了新的投资机会。

But with the development of network technology and the upgrading of mobile terminals,Traditional service mode and combined with the Internet application services, and brings new investment opportunities.

　　目前中国在线教育领域的玩家包括传统教育企业的在线业务和众多新近成立的互联网教育企业，两者哪个更有机会？罗文倩看中后者。“在线教育的切入点和运营思路和传统教育完全不一样，在市场快速变化的时候，创业企业会用不同的方式解决问题、有更多机会成功。”

Players in the field of online education at present in China including traditional education, online business and a large number of newly established Internet education enterprise,Both which have a better chance?Luo Wenqian take a fancy to the latter."Operating train of thought and approach to online education and traditional education is totally different,Time of rapid change in the market,Entrepreneurial companies will use different ways to solve the problem/Have more chance to succeed."

　　在和投资过的传统教育公司交流时，罗文倩一直建议公司设立完全独立的团队去开发新的在线教育产品，其用意一方面在于避免左手搏右手的无奈，另一方面在于不受限于传统教育企业运营思维的限制。

When communicating and invested in traditional education company,Luo Wenqian has suggested the company set up completely independent team to develop new online education products,Stroke is designed on the one hand is to avoid left hand right hand in the helpless,On the other hand is the thinking of running is not limited to the traditional education.

　　对于互联网思维的创业者而言，如何寻找优质的教育内容，将既有的教育内容转化成有效的教育课程？而这恰恰是重点和难点所在。

Thinking for Internet entrepreneurs,How to find high-quality education content,The existing education contents into effective education courses?And that is precisely the point and the difficulty.

　　客户有学习的需求，跟客户有在网络上学习的需求是两件事。

Customers' demand with learning,With the requirements of the customers have on the network learning two things.

　　“创业者要知道怎样把内容转换成在网络和移动平台上最好的呈现方式。”罗文倩指出，创业者要懂移动设备和网络的呈现形式。

"Entrepreneurs know how to convert the content on the Internet and mobile platforms best presentation."Luo Wenqian pointed out,Entrepreneurs to understand the present form of mobile devices and networks.

　　在解决了使用方式和用户体验的问题后，内容的多样化和专业度才是下一个问题。而这一点，可以通过优秀的内容服务提供商完成。

To solve problems in the use and the user experience,The diversification of the content and professional degrees is the next question.And this,Can be done through excellent content service providers.

　　尽管已经连续几年关注在线教育，并且与很多企业有所交流，但在传统教育领域下注多次的罗文倩在在线教育领域依然仍未投下第一单。

Although has focused on online education for several years,And communicate with many enterprises,But on many times in the field of traditional education Luo Wenqian still remains in the field of online education did not vote for the first order.

　　什么样的企业会成为这位老牌教育投资人眼中的黑马？

What kind of enterprises will become the dark horse in the old education investment to the human eye?

　　“我们想找的就是公司培训和成人培训。”罗文倩表示，“一个是利用移动终端的平台，解决企业一线员工的培训问题的企业培训，另一个是以B2C的模式为用户提供公务员考试、研究生入学考试、职业资格认证等个人培训。”

"We want to find is company training and adult training."Luo Wenqian said,"One is the use of mobile terminal platform,The enterprise to solve the problem of enterprise training employees for training,Another is a B2C model to provide users with the civil service exam/The graduate record examination/Professional qualification certificate and other personal training."