近年来，不少金融机构积极从事公益事业，这一方面是出于维护形象的要求，另一方面也是自我价值实现的需要。

In recent years,Many financial institutions are actively engaged in public welfare undertakings,The image on the one hand is out of maintenance requirements,On the other hand also is the need of self value realization.

　　文/展鹏

Wen/exhibition peng

　　每年到了圣诞节前后，全世界就会齐刷刷把目光对准华尔街和伦敦金融城——今年他们又要发多少奖金了。2008年金融危机尽管已经过去了四个多年头，但人们对于金融业的敌意丝毫未减。天文数字般的奖金总能刺激人们的神经。

Every year at Christmas,Will all around the world looking on Wall Street and the city of London, they need to send how much bonus this year.The financial crisis in 2008 although has passed more than four years,But people are hostile to the financial sector.Astronomical bonuses can stimulate people's nerves.

　　让大家愤愤不平的在于，作为金融危机的始作俑者，这些金融机构却能在危难关头获得政府真金白银的资助。这么多年，在百业萧条、民生艰难的环境下，金融业虽然也有裁员和减薪，但相对于其他行业，他们的薪酬待遇依然是让人艳羡和妒忌的。而美联储三轮量化宽松，最先获益的似乎仍然是金融业，股市、大宗商品市场表现极为活跃，实体经济的复苏却依然要从就业率、消费者信心指数等数据中寻找蛛丝马迹。当然，最关心这些数据的依然是资本市场。

Let everybody is aggrieved,As the inventors of the financial crisis,These financial institutions can get government money in a crisis.So many years,In all sectors depression/Difficult circumstances of the people's livelihood,Financial sector although there are layoffs and pay cuts,But relative to other industries,Their salary is still let a person envy and jealousy.The fed three rounds of quantitative easing,The first to benefit is still seems to be the financial sector,The stock market/The commodity market is very active,Solid economic recovery is still from the employment rate/Consumer confidence index, such as looking for clues in the data.Of course,,Care about most of these data is still the capital market.

　　毫无疑问，金融业正处于历史上最尴尬的时期。“华尔街空神”约翰·保尔森便是典型。2007年，他因为做空次贷而为旗下基金狂赚150亿美元，个人也进账37亿美元。在圈内人看来，保尔森是个英雄，因为做空需要极大的勇气和心理承受能力，也需要极为敏锐的判断力，只有他做到了。在资本市场，从来都是胜者为王。但在外界看来，保尔森不过是在一场豪赌中押对了筹码而已。尽管不能说他对金融危机的爆发起到推波助澜的作用，但这种把自己的欢乐建立在他人痛苦基础上的成就也不见得有多么光彩。在“占领华尔街”运动中，保尔森简直成为了抗议者的头号敌人，人们甚至闯到他在纽约的寓所，把一张象征性的支票贴在家门口，意思是“把钱吐出来”。

There is no doubt,Financial industry is in the midst of the most embarrassing period in history."On Wall Street, an empty god"John paulson is typical.In 2007,,He because of shorting subprime KuangZhuan for its fund $15 billion,The individual also $3.7 billion.In insider point of view,Mr Paulson is a hero,Because of the short need great courage and mental capacity,Also need to be very keen judgment,Only he did.In the capital markets,Has always been a winner is king.But it seems to the outside world,Paulson is in a huge gamble bet on the chip.Although can't say that he to the outbreak of the financial crisis,But this kind of their own happiness based on others suffering achievement that how the brilliance.In the"Occupy Wall Street"In the movement,The no. 1 enemy of paulson's became the protesters,People even go to his apartment in New York,Stick a symbolic check at home,mean"Spit out the money".

　　人们给金融大鳄们贴上了赌徒、贪婪、门口野蛮人之类的消极标签。更有甚者，把国际冲突、转基因食品、生物燃料等统统看做是华尔街为代表的金融业精心布置的陷阱。这种心理的深处，是人们对于金融业巨大能量的忌惮和不理解。他们担心，原本只是为实体经济提供融资服务的金融业已经变得过于庞大、尾大不掉，实体经济反过来要受到金融业的制约甚至操控。英美的金融资本主义模式开始受到质疑，德国以制造业为核心的经济模式受到青睐。冰岛总统直言，他们国家之所以能够迅速复苏，秘诀就是让银行破产，缩减金融业规模，复兴传统产业。

People give financial predators are labelled as a gambler/greed/Such as barbarians at the gate of passive tags.What is more,The international conflicts/Genetically modified (gm) food/Biofuels as represented by the Wall Street financial sector all elaborate trap.This kind of psychological depths,Is fear of financial industry huge energy for people and don't understand.They are worried about,Originally only provide financing for the real economy service sector has become too big/an,The real economy, in turn, to restricted by finance and even manipulation.Anglo-American model of financial capitalism began to be questioned,German manufacturing as the core of economic model.Iceland's President outspoken,Their country was able to recover fast,Secret is to let Banks fail,Financial sector shrinking,To revive the traditional industry.

　　事实上，人们对于金融业的态度是矛盾的：一方面，受高薪的诱惑，最优秀的年轻人都以从事金融业为荣耀。毫无疑问，世界上最聪明的群体是在金融业贡献自己的才智。另一方面，金融业恐怕是人类历史上最“唯利是图”的产业，赚钱似乎是这个行业唯一的目的。浪漫主义者对此嗤之以鼻。今天，人们崇拜乔布斯，在金融界，或许也只有身为清教徒的“股神”巴菲特才能与之比肩。在大众的心目中，iPhone和iPad的发明，其重要性远远高于金融衍生品的创新。他们不会想到，没有创投、没有资本市场，苹果和乔布斯是无力发明iPhone的，最起码，不会大规模投入生产，成为年轻人几乎人手一部的“街机”。

In fact,,People in the financial industry's attitude is contradictory:On the one hand,The lure of high salary,The most outstanding young people to engage in financial industry for glory.There is no doubt,The world's smartest group is their talent in the industry.On the other hand,Financial industry is probably most in human history"mercenary"In the industry,Money seems to be the sole purpose of this industry.Romantic expressed incredulity.today,People worship Steve jobs,In the world of finance,May be only a Puritan"Strands of god"Mr. Buffett can match with them.In the minds of the public,The invention of iphones and ipads,Its importance is much higher than the innovation of financial derivatives.They will not think of,No venture capital/No capital markets,Apple and Steve jobs is not invented the iPhone,At the very least,Not mass production,The young man almost people"arcade".

　　这就是金融业的尴尬之处——脱离大众。在传统产业，你的产品跟服务必须能够愉悦消费者，才能获得回报。每个普通人都有机会成为评判者。而在金融业，虽然基金经理们一年可以赚取上千万的收入，但跟普罗大众有什么关系呢，他们取悦的只是屈指可数的投资人而已。这样的逻辑同样适用于投行、PE。金融业的价值发现也是尴尬的，传统产业的价值发现是源于对人们需求的观察，从而想方设法去迎合。而在很多人看来，金融业的价值发现无非就是预料到目标资产有可能会被其他人估值更高，或者估值更低。如果硬要追索心理渊源，这或许是人类长久以来歧视贸易商人的心态在现代的投射。

This is financial embarrassment - from the public.In the traditional industries,Your products and services must be able to delight consumers,To get in return.Every ordinary people have the opportunity to become a judge.In the financial sector,Although the fund managers can earn tens of millions of income in a year,But what is the relationship between the general public,They please just a handful of investors.This same logic apply to investment Banks/PE.The value of the financial sector found is awkward,The value of traditional industries are found due to observation of the people demand,To seek to meet.But it seems to many people,Financial assets value is expected to target higher valuation could be others,Or lower valuations.If stubbornly recourse psychological roots,This is perhaps the human has long discriminated against trade businessman mentality in the modern project.

　　金融业“嫌贫爱富”的特性也是引发人们不快的原因之一。在有些国家，小额存款要收管理费；小企业贷款不仅授信额度低，利率还比大企业高；私人银行是为富人量身定制的，有钱人在那里受到贵宾般的服务，与在柜台受气的小储户天差地别；预期收益率更高的投资品种往往需要上百万的门槛，把绝大多数投资者挡在门外。这些都让人们有个印象，有钱人赚钱更容易，金融机构给予富人更多的利益。

The financial sector"Little to"Feature is also triggered one of the reasons people unhappy.In some countries,Small deposit charge management fees;Small business loans credit not only is low,Interest rate is higher than large enterprises;Private banking is tailored for the wealthy,Rich people in there are VIP service,And suffer indignities of small savers to the counter;Expected yields higher investments often require millions of threshold,The vast majority of investors to block in the door.All of these make people have a impression,The rich make money more easily,Financial institutions to give more benefit to the rich.

　　金融业需要变得更加亲民才能消除人们的误解。首先是要营造一个公正的交易环境。如今越来越多的人购买保险、理财产品、股票、基金等，但内幕交易、欺诈销售仍然影响着人们对金融机构的信任。不管是监管部门，还是金融机构，都要努力让交易变得更加公平透明。近来接二连三爆出的理财产品兑付问题，一方面说明销售机构未能做尽职调查，以致虚假、高风险的项目被当作优质产品卖给客户，另一方面，销售机构也要十分诚恳地将风险充分告知，而不是为了有利销售而有意无意遮掩关键信息。

Finance needs more people to eliminate people's misunderstanding.The first is to create a fair trading environment.Now more and more people buy insurance/Wealth management products/The stock/Funds, etc.,But insider trading/Fraudulent sales still affects people's trust in the financial institutions.Whether regulators,Or financial institutions,Will try to let trading becomes more fair and transparent.A spate of recent burst of wealth management products to honour,On the one hand, a sales organization fails to do due diligence,So that the false/High risk item is sold as a high quality product to the customer,On the other hand,Sales organization will also be very sincere risk fully informed,Not, intentionally or not, will cover the key information for good sales.

　　另外，还要让更多人能享受金融业带来的便利和利益。其实，金融机构“嫌贫爱富”也是被冤枉的。例如利率差别化对待，主要是出于借款人的资信条件不同。中小企业缺乏抵押物，又无其他增信工具，贷款利率偏高也是符合经济规律的。但是，只要业界锐意创新，专门为小微企业开发的贷款品种也可以成为银行的主力产品。民生、招行、浦发、光大等股份制银行在这项业务上做得都有声有色。村镇银行则更加贴近民生，几万甚至几千元的贷款，就能够帮助农村经营户渡过难关。至于资本市场，也是人人可以参与的。上届中央政府提出了提高百姓财产性收入的目标，这就是要创造条件让更多的居民储蓄进入资本市场和房产市场，其真实的目的就是要让更多人分享资本市场繁荣和国民经济增长带来的红利。

In addition,Let more people can enjoy financial industry bring convenience and benefits.In fact,Financial institutions"Little to"Also be wronged.Such as the interest rate differential treatment,Mainly for the creditibility of the borrowers are different.Small and medium-sized enterprises lack collateral,And no other credit instruments,Lending rates on the high side is accord with economic law.but,As long as the industry innovation,Specifically for small micro enterprise development loans varieties can also be a main products of the bank.The livelihood of the people/China merchants/Pudong development/Everbright joint-stock Banks in this business is done.Village Banks are more close to the livelihood of the people,Tens of thousands of and even thousands of yuan in loans,Will be able to help rural enterprises through.As for the capital market,Is that everyone can participate in.Last year the central government put forward to improve the people property income goals,This is to create conditions to let more residents savings into capital markets and real estate market,Its real purpose is to let more people share the dividends of the capital market prosperity and national economic growth.

　　在大多数人心目中，金融业就是一串串冷冰冰的数字，就是复杂的财务报表和眼花缭乱的K线图。金融机构也好似装修豪华的宫殿拒人于千里之外。然而，即便是孤独的操盘手也知人情冷暖，金融本质上仍是在处理人与人之间的关系。近年来，不少金融机构积极从事公益事业，这一方面是出于维护形象的要求，另一方面也是自我价值实现的需要。严肃的利益计算，与温情脉脉的社会责任并不矛盾。在现代伦理下，工具理性和价值理性是可以分开的：两个生意对手，可以为了一元的定价而据理力争，但也不妨碍两人携手赶赴四川抗震救灾。

In most people's minds,The financial sector is the number of cold,Is the financial statements of the complex and dazzling K line graph.Financial institutions also like decorate luxurious palace refused people away.however,Even lonely traders know human sentiment changes in temperature,Financial essence is still in the processing interpersonal relationship.In recent years,Many financial institutions are actively engaged in public welfare undertakings,The image on the one hand is out of maintenance requirements,On the other hand also is the need of self value realization.Serious interest calculation,Social responsibility is not a contradiction and affectionate.Under the modern ethics,Tool rationality and value rationality can be separated:Two business competitors,Can be argued for a dollar pricing,But it doesn't interfere with two people hand in hand to the sichuan earthquake relief.