⊙记者 李小兵 ○编辑 全泽源

Reporter LiXiaoBing ○ edit all ⊙ zeyuan

　　“深圳创新投很快成为杨丽萍演艺公司股东。”8月8日，深圳市创新投资集团总裁李万寿亲自透露了这个消息。有趣的是，李万寿公开这个消息的方式颇有些“温情”，其缘于一张与杨丽萍的合影。

“Shenzhen innovation for YangLiPing soon become a performing arts company shareholders。”August 8,，Shenzhen innovation investment group President LiWanShou personally revealed the news。Interesting is，LiWanShou open the news quite some way“warmth”，Its due to a YangLiPing and group photo。

　　8月8日晚，深圳创新投一位员工发了一条个人微博，晒出一张杨丽萍在一场晚宴上与深圳创新投团队人员举杯的合影，该员工感慨道：“哈哈，好爽啊，和杨丽萍合影，我没被照上”。对此，李万寿起先回应道：“见到了就是缘”。随后似乎觉得意犹未尽，又继续安抚说：“深圳创新投很快成为杨丽萍演艺公司股东。等着，深圳创新投在深圳保利剧院的包场，那是杨丽萍告别舞台的演出之一。”至此，深圳创新投一个新的投资项目或已酝酿成熟。

On August 8, the late，Shenzhen innovation threw a employees made a personal micro bo，The sun drying out a YangLiPing at a dinner party and shenzhen innovation team for a group photo，The employee regrets way：“Ha ha，A good!，And YangLiPing photo，I'm not as the”。this，LiWanShou at first responded：“See the margin is”。Then seems to think boundless，And continue to appease said：“Shenzhen innovation for YangLiPing soon become a performing arts company shareholders。Waiting for，Shenzhen innovation in shenzhen's poly theater for the BaoChang，That is one of the YangLiPing farewell stage performance。”So far，Shenzhen innovation for a new investment projects or already brewing mature。

　　记者注意到，当日，深圳创新投召开2012年上半年工作会议，会议地点就设在云南昆明。由此推测，杨丽萍当晚受到邀请出席了公司晚宴。

Reporters noticed that，On that day，Shenzhen innovation held for the first half of 2012 work session，The venue is located in kunming, yunnan。At that，YangLiPing that night was invited to attend the company dinner。

　　演艺公司能否IPO Performing arts company can the IPO

　　李万寿的“深圳创新投很快成为杨丽萍演艺公司股东”话语一出，很快引来围观。达晨创投程仁田率先发问：“演艺公司能IPO?”而后，华为帅锦钰接茬道：“刚看了这公司主打的《云南映像》，觉得没戏……”程仁田回复帅锦钰继续表态：“演艺公司和游戏公司类似，持续盈利能力是大问题，也不具有高成长性，完全不满足国内上市条件。”

LiWanShou of“Shenzhen innovation for YangLiPing soon become a performing arts company shareholders”Words a，Soon drew onlookers。Morning ChengRenTian venture to take the lead in asking questions：“Performing arts company can the IPO?”And then，Huawei ShuaiJinYu some way：“Just look at the company's flagship《Yunnan image》，Feel no......”Reply ChengRenTian ShuaiJinYu continue to comment：“Performing arts company and game company similar，Continuous profitability is a big problem，Also does not have the high growth，Do not satisfy the domestic listing conditions completely。”

　　两位围观者交流正酣，当日李万寿这边却没了声音。不料，8月9日，李万寿突然接过话茬，回应说：“杨丽萍演艺公司推出的"藏秘"大型室内节目定点在九寨沟，"云南映像"定点在昆明，今年将推出128场巡回演出，作为杨丽萍的告别演出。杨丽萍演艺公司的投资价值在于，节目源上已在成立几个工作室，每年推陈出新；已有几个骨干演员替代杨丽萍担挑大梁；总导总编总监已形成团队；可持续能力形成。”明确表示了投资信心。

Two bystanders launches a communication，On that day LiWanShou side but not the voice。And behold，August 9,，LiWanShou suddenly took us，Responded that：“YangLiPing performing arts company roll out"Hid secret"Large indoor program in jiuzhaigou dot，"Yunnan image"Designated in kunming，This year will launch a 128 tour，As YangLiPing farewell performance。YangLiPing performing arts company investment value lies in，The program was established in studio has several，New Year；Have a few key actors alternative YangLiPing bear plays；The director of the editor in chief has formed a total team；Sustainable ability to form。”Made it clear that the investment confidence。

　　李万寿的这番话表明深圳创新投对杨丽萍团队的研究已经甚为深入，由此也揭开了深圳创新投对文化产业投资的一种全新“路径”。据悉，深圳创新投今年7月仅新增1个投资项目，而这个项目是从事音视频媒体资源管理和媒体资源再开发的中视和阳传媒科技（北京）有限公司；而在今年6月，深圳创新投还投资了南京世纪之声传媒股份有限公司，该公司现独家整频运营江苏新闻广播、安徽经济广播、江西绿色之声等省级重点频率的整频广告业务。

LiWanShou's words show that shenzhen innovation to YangLiPing team for the very deep research has，It also unveiled shenzhen innovation of culture industry of investment for a brand new“path”。It is reported，Shenzhen innovation for July this year only one new investment projects，And this program is engaged in the audio and video media resource management and media resources to the development of science and technology and Yang media fail（Beijing）Co., LTD；And in June this year，Shenzhen innovation is the investment for the sound of nanjing century media companies limited by shares，The company is now the sole frequency operation jiangsu news broadcast、Anhui economic radio、The sound of green, jiangxi provincial key of the frequency of the whole frequency advertising business。

　　显然，杨丽萍演艺公司的商业模式更受业界关注。有创投人士表示，演艺结合旅游市场很稳定；也有人认为杨丽萍艺术产业的运作方式也值得学习借鉴。

obviously，YangLiPing performing arts company business model by the industry more attention。A venture people said，Acting according to tourism market is very stable；Some think YangLiPing art industry mode of operation is also learn from。

　　杨丽萍：像麦当劳一样做连锁经营 YangLiPing：Like McDonald's as do chain operation

　　提起杨丽萍，人们就会想起美丽的孔雀和比孔雀更迷人的孔雀舞，但很多人不知道的是，杨丽萍很早就是一位民营文化企业家了。

Filed a YangLiPing，People may think beautiful peacock and more charming than the peacock KongQiaoWu，But many people do not know it，YangLiPing early is a private cultural entrepreneurs。

　　自上世纪90年代后，杨丽萍就没再领过国家的工资。而她真正试水商演是在2002年开始创作《云南映像》，但杨丽萍的“第一次融资”并不成功：投资方原本想要一台取悦游客的晚会，而杨丽萍却把原生态民间艺术搬上舞台，投资方认为没有商业前景，双方谈不到一起，对方临时撤资。《云南映像》商演一年后，杨丽萍成立了云南映象文化产业发展有限公司，并担任董事长。

Since the 1990 s，YangLiPing hasn't led through the country pay。And she really try ShangYan water in 2002 began to paint《Yunnan image》，But the YangLiPing“The first financing”Is not successful：The investor originally want a to entertain tourists party，And the original ecological folk art YangLiPing but onto the stage，Investors think no commercial prospects，Both sides could not talk together，Each other temporary pull the plug。《Yunnan image》ShangYan after a year，YangLiPing founded the role in the cultural industry development Co., LTD，And as chairman。

　　与《云南映像》演出一年以后才成立公司不同，其姐妹剧《云南的响声》刚开始创作，“云南的响声文化传播有限公司”就成立了，法人依然是杨丽萍。这次，戏还没开演，公司就拿到启动资金200多万，最终投资约400万。而每演一场，公司有13万元入账，首轮50场巡演下来就有600多万元。

and《Yunnan image》The performance was a years before it is different，The sisters play《The sound of yunnan》Just start writing，“The sound of yunnan cultural dissemination limited company”Started the，Legal person is still YangLiPing。the，Play haven't started，The company will get startup money more than 200，Final investment about 4 million。And each play a，The company has 130000 yuan booking，The first round of 50 games tour down there are more than 600 ten thousand yuan。

　　从《云南映像》初涉商海，到《云南的响声》开始盈利，杨丽萍摸索出了一套自己的商业模式，即让每个作品都有自己的商业化运作的公司，并实行驻场地演出和巡演“两条腿走路”。

from《Yunnan image》Early business，to《The sound of yunnan》Began to profit，YangLiPing found out a set of our own business model，That is let each work all have their own commercial operation of the company，And the exercise in the performances and tour“Walk on two legs”。

　　2010年，杨丽萍成立了“云南杨丽萍艺术发展有限公司”，亲任董事长。今年8月23日，杨丽萍的“封山之作”《孔雀》即将开启为期近六个月的全国巡演。在《孔雀》酝酿时期，杨丽萍就曾表示，《孔雀》的海外版权可以卖出去，让其像麦当劳一样，在世界各地连锁经营。杨丽萍还透露，《孔雀》30%的制作费用已经拿到手。

2010 years，YangLiPing established“Yunnan YangLiPing art development Co., LTD”，Close as the chairman。August 23,，YangLiPing of“Mountain work”《peacock》Will open for nearly six months on a national tour。in《peacock》run-up，YangLiPing had said，《peacock》Overseas copyright can sell go out，Let the like McDonald's，In all over the world chain-like management。YangLiPing also revealed，《peacock》30% of the production costs have held it。

　　资本都是逐利的，投资杨丽萍的资本也一样。2009年，杨丽萍的云南映像文化产业发展有限公司解散，原因是2008年以来，由于受到金融危机的影响，《云南映像》只有不到一半的入座率，这让《云南映像》的经营面临难题，公司股东之间随之出现分歧，经股东投票同意公司解散。

Capital is the profit，Investment YangLiPing capital as well。2009 years，YangLiPing yunnan image of cultural industry development Co., LTD, disbanded，The reason is 2008 years，Due to the influence of the financial crisis，《Yunnan image》Fewer than half of the table rate，This let《Yunnan image》Business experiencing problems，Between the shareholders of the company appears differences，The shareholder vote to dissolve the company。

　　如今，人们期待的是，深圳创新投将和杨丽萍擦出怎样的“火花”？

now，People expect the，Shenzhen innovation will wipe out YangLiPing and for what“sparks”？