⊙本报记者 王慧娟

WangHuiJuan ⊙ our reporter

　　2012，中国资本市场变革之年。全方位的财富管理新时代，正在悄然到来。对于商业银行、基金公司等各类金融机构来说，新的征程才刚刚开始。

2012,The year of China's capital market change.A full range of wealth management new age,Are quietly coming.For commercial Banks/Fund company and other kinds of financial institutions speaking,New journey has just begun.

　　今年6月7日，在中国证券投资基金业协会于北京召开的成立大会暨第一届年会现场，证监会主席郭树清的主题讲话“我们需要一个强大的财富管理行业”令业界振奋。他指出，基金管理公司应当加快向现代财富管理机构转型，切实坚持从实体经济需要出发，通过设立专项资产管理计划，投资实体资产，扩大专户产品的投资范围，服务实体经济。

June 7,In the Chinese securities investment funds industry association held in Beijing and the founding conference of the first conference site,Securities regulatory commission chairman GuoShuQing theme speech"We need a powerful wealth management industry"Make up the industry.He pointed out that,The fund management company shall speed up to modern wealth management institution transformation,To adhere to the entity economy needs from the start,Through the establishment of special asset management plan,Investment entity assets,Expand the scope of investment, only door products,Service entity economy.

　　近日，中国银行(601988,股吧)、广发基金等机构相约在宁夏银川聚首，共同研讨如何积极应对财富管理新时代，探讨基金营销向财富管理转型的新思维。广发基金还就下半年债券市场走势及广发双债添利基金投资策略进行了介绍。

recently,The bank of China(601988,guba)/Guangdong development fund agency meet in ningxia yinchuan together,Common discussion how to actively respond to wealth management new age,To explore marketing fund to wealth management transformation of the new thinking.Guangdong development fund will also is in the second half of the bond market trends and guangdong development double debt termbray fund investment strategy are introduced.

　　中国银行金融总部业务总监杨柳表示，从去年以来，由于权益类市场低迷，投资者风险偏好出现明显下降，固定收益类产品销售状况持续向好，中行今年上半年的销售数据显示，绝大多数都是低风险类的基金受到投资者青睐。下一步，该行将与基金公司等机构携手，针对投资者的需求，发行、销售更多的符合投资者切实需要的金融产品，同时将以资产配置为核心,致力于为客户提供根据市场变化动态调整的财富管理解决方案。

The bank of China financial headquarters business director willows said,Since last year,Due to the rights and interests kind market downturn,Investor appetite for risk appeared declined obviously,Fixed income products sales status hold up well,Bank of China in the first half of this year sales data display,The vast majority are low-risk type of funds have been investors favor.The next step,The bank will and fund company institutions hand in hand,According to the demand of investors,issue/Sales more accord with investors and need financial products,At the same time will be asset allocation as the core,Dedicated to provide for the customer according to the market change dynamic adjustment wealth management solutions.

　　广发基金副总经理肖雯表示，基金业用14年的时间成功走过了海外成熟市场基金行业几十年的发展历程，并逐渐发展构建起一个相对高效运转的市场体系。基金管理公司作为资本市场最主要的参与主体之一，当前正面临着前所未有的发展挑战和机遇。

Guangdong development fund deputy general manager XiaoWen said,Funds with 14 years of time success through the overseas mature market fund industry decades of development,The development and gradually build up a relatively efficient operation of the market system.The fund management company as the capital market the main participate in one of the main body,The current are faced with unprecedented development challenges and opportunities.

　　面对财富管理新时代的到来，广发基金认为，未来将从三个方面努力来实现转型。首先，树立以市场为导向、以投资者为中心的经营理念。当前，国内的财富管理行业虽然取得了一定发展，但与成熟市场相比仍然存在较大差距，例如产品同质性强、结构单一等。因此只有深入市场，了解投资者需求，并根据需求设计出和其风险收益偏好相匹配的产品，满足客户多样化理财需求。

In the face of the new arrival of the era of wealth management,Guangdong development fund think,The future will from three aspects efforts to realize the transition.First of all,To set up market-oriented/To investors as the center business philosophy.The current,Domestic wealth management industry has made a certain development,But compared with the mature market still has a large gap,For example the product homogeneity is strong/Structure, such as a single.Therefore only in-depth market,Understanding of the demands of investors,And according to demand designed and its risk preference income phase matching products,Satisfies the customer diversification of financial needs.

　　其次，讲求诚信，坚持以客户利益为先的原则。客户利益至上不仅仅是资产管理行业得以生存和长期发展的生命线，也是基金管理公司向财富管理机构转型过程中必须坚守的原则。三是持续打造专业的投资管理能力，不断提升核心竞争力，坚持长期投资和价值投资的理念，建立科学的决策流程和管理制度，以优秀的业绩来回馈投资者的信任。

secondly,Stress integrity,Adhere to the principle of customer interests first.Customer-oriented is not only asset management industry survival and long-term development of the lifeline,Is the fund management company to wealth management mechanism in the process of transformation should stick to the principle.The third is continually creating professional investment management ability,Continuously improve core competitiveness,Adhere to the long-term investment and the concept of value investment,Establish a scientific decision-making process and management system,With excellent performance to feedback the trust of investors.

　　在帮助客户进行财富管理方面，广发基金将在顾问式投资管理等方面着手，以季度投资策略等作为服务切入点，为客户提供动态的资产配置建议。

To help customers wealth management aspects,Guangdong development fund will be in the consultant type investment management aspects,With quarterly investment strategy as service point,To provide dynamic asset allocation Suggestions.

　　在持续羸弱的市场环境中，部分“实力派”基金公司凭借过硬的投研实力在逆境中坚守业绩，成立九周年的广发基金是其中的突出代表。凭借上半年的出色表现，广发基金公司主动管理能力高居行业排名第二，资产管理规模占据行业第五，双双跻身第一梯队。今年上半年，广发基金股票型投资管理能力全行业第3，在规模前十大公司中名列第一；固定收益类投资管理能力近一年、近两年均为第三。

In the continuous pindling market environment,part"True power"Fund company relies on the pitch the mortar strength in adversity stick to performance,Established JiuZhou years of guangdong development fund is one of the outstanding representatives.With outstanding performance during the first half of the year,Guangdong development fund company active management ability at industry ranked second,Asset management scale occupy industry fifth,Both the first echelon.In the first half of this year,Guangdong development fund stock type investment management ability the industry the third,The scale of the top ten companies come first;Fixed income investments management ability in nearly a year/Nearly two years are the third.