在过去的十年间，企业越来越注重塑造自己的企业公民形象。随着经济的全球化，众人愈加清晰地认识到，以往那种为了利润和增长而破坏环境和当地生态的做法再也行不通了，企业在发展中必须有更多的道德顾虑。企业除了为员工和股东创造经济回报，更需要采用一种积极的方式来带动其它的社会股东，致力于成为一个良好的企业全球公民，这就是我们所说的“多方利益相关者”的概念。中国企业家们也正和世界上其它地区的弄潮儿们一起，在全球化的浪潮中学习践行企业公民之道。

In the past ten years,More and more enterprises pay attention to create their own enterprise citizen image.With the globalization of economy,People more and more clearly realized,Before the sort of in order to profit and growth and environmental damage and local ecological practice just doesn't make it anymore,Enterprises in the course of development must have more moral concerns.Enterprise except for employees and shareholders to create economic returns,More need to adopt a positive way to drive the other social shareholders,To be a good enterprise global citizen,This is what we mean when we say"Various stakeholders"concept.Chinese entrepreneurs also with the rest of the world with the wave rider,In the tide of globalization study practice the way of corporate citizenship.

　　自从中国于2001年加入了WTO组织，中国的企业便如雨后春笋般在世界各地成长起来。最好的证明就是，在2006-2010的5年间，中国的直接对外投资额暴涨，复合年利率达到了34%（俄罗斯为23%，美国为10%），2010年投资总额达700亿美元，位列世界第五。这个现象的原因是多方面的，既是因为中国政府的政策鼓励、海外投资并购的大好环境，也是因为国内市场竞争激烈，趋于饱和，中国的企业被迫将目光投向海外。不论大企业还是小企业，国营或是私有，我们已经清楚地看到许多中国企业已经当之无愧地成为了世界市场的参与者。

Since in 2001 China joined the WTO,Chinese enterprises have sprung up all over the world like to grow up.The best proof is,In the 2006-2010 five years,China's direct foreign investment boom,Compound annual rate reached 34%(Russia is 23%,The United States is 10%),In 2010, the total amount of investment of us $70 billion,The world's fifth.This phenomenon reason is various,Is because the Chinese government's policy to encourage/Overseas investment merger good environment,Also because of the domestic market competition is intense,Tends to saturation,China's enterprise forced to look overseas.No matter big or small business enterprise,State or private,We have clearly see that many Chinese companies have deservedly become the world market participants.

　　企业的扩张活动通常会产生积极的经济影响，比如为当地创造就业，拉动GDP的增长，以及提高当地的税收等。与此同时，中国的全球化者也受到越来越多的审查，像外国合作方、NGO、当地的社区组织、媒体等，似乎都在涂抹一个负面的中国企业形象。不过，这是难以避免的，和西方的众多国家相比，中国公司还是这场全球游戏的新玩家，还需要时间来学习游戏规则，磨练技艺。而且，全球公民这一包涵社会责任的现代化理念在中国也是近些年才有的概念。

Enterprise's expansion activities usually will have a positive economic impact,For example for the local create employment,Pull the GDP growth,And improving local tax, etc.meanwhile,The globalization of China who also is more and more review,Like a foreign partner/NGO/The local community organizations/media,Seems to be blotted out a negative image of Chinese enterprises.but,It is difficult to avoid,And many in the west countries,Chinese company or the new global game players,Also needs time to learn the rules of the game,Hone skills.and,Global citizen this inclusion social responsibility modern ideas in China in recent years is just a concept.

　　在这里，我想强调的是，全球公民旨在通过多样化途径，以多种正面的力量和行动来塑造社会。因此，它不仅仅是优良的管理和慈善，更需要共同承担社会职责，强调用积极主动、有利公众的方式来满足社会需求，这便是我们所说的社会企业家精神。因此，认识到企业全球公民实践不是一个零和游戏，或者不利于公司盈利的想法非常重要。全球最好的实践表明对资源的有效利用，或者执行严格的健康和安全标准都将对一家公司的盈亏底线产生积极的影响，同时也能使环境受益或者确保员工的安全。

here,I want to stress is,Global citizen aims to diversified ways,In many positive force and action to create social.therefore,It is not only a good management and charity,Need more common to undertake social responsibilities,Emphasize positive initiative/Favorable public way to satisfy the needs of society,This is what we call social entrepreneurship.therefore,To realize enterprise global citizen practice is not a zero-sum game,Or unfavorable to the company profit idea is very important.The world's best practice shows that the effective utilization of resources,Or the implementation of strict health and safety standards for a company's bottom-line produce positive influence,At the same time also can make environmental benefit or to ensure the safety of the employees.

　　在过去的十年间，中外企业的交流日益频繁，其中大多数国际同侪都已开始履行全球企业公民责任。在此影响下，中国企业家逐渐意识到树立良好的全球公民形象对于他们在国内，乃至全球的扩张都至关重要。随后，中国国有资产监督管理委员会也发布了纲领，鼓励和支持国有企业承担起更多的社会责任，并指导他们如何通过公布活动信息来树立自己的形象。

In the past ten years,The exchange of Chinese and foreign enterprises is becoming more and more frequent,Most international peer have started to perform global enterprise civic duty.In under the influence of the,Chinese entrepreneurs gradually consciousness to establish a good image of global citizens for them at home,And even the global expansion is crucial.then,China's state-owned assets supervision and administration commission also released a program,To encourage and support the state-owned enterprise take greater social responsibility,And teach them how to through the announced activity information to set up his own image.

　　2012年3月，世界经济论坛和波士顿咨询公司联合发表了一份报告，我们深度分析了中国企业国际化的背景，并详细呈现了一系列中国企业践行全球企业公民责任的优秀案例。首先，从报告可以得知，截至2011年，中国有超过800家企业逐渐意识到成为优秀企业公民的重要性，而在2006年，仅有十几家企业做到这一点。

In march of 2012,The world economy BBS and Boston consulting company jointly issued a report,We depth analysis of the background of the internationalization of Chinese enterprises,And detailed presented a series of Chinese enterprise practice global enterprise citizen responsibility of excellent case.First of all,From the reports can be learned,By the end of 2011,China has more than 800 enterprises gradually realize the importance of a good corporate citizen,In 2006,Only a dozen enterprise do this.

　　因此，我们必须认识到，企业公民的观念已经开始在中国企业家心中发酵。其次，很多企业发布的履行企业公民责任报告在遵循已有的国内或国际通行标准。更重要的是，我们发现的一些新兴全球企业公民实践案例颇具创新性与可复制性，这样的实践不仅为企业创造经济效益，也会成为行业的标杆。

therefore,We must recognize that,The concept of corporate citizen in China have begun to entrepreneurs heart fermentation.secondly,A lot of enterprise to fulfill enterprise citizen responsibility report in follow existing domestic or international popular standard.More important is,We found that some of the emerging global enterprise citizen practice case an innovative and replicability,This practice is not only for the enterprise to create economic benefits,Will also become the industry benchmarking.

　　当然，中国全球化企业在践行全球企业公民责任之路上仍面临诸多挑战。目前越来越多的企业在践行和报告自己的企业公民活动，但仍有不少企业尚未行动，这表明企业公民责任的概念和它所产生的益处仍未被企业广泛了解。对于那些致力于塑造企业公民形象的公司来说，如何分享成功经验，打造以创新思路解决全球化挑战的企业文化，抓住机遇，在全球化中走得更好，是他们需要迈过的门槛。

Of course,China's global enterprises in the practice of global enterprise civic duty road still faces many challenges.Currently, more and more enterprises in practice, and the report their enterprise civic activities,But there are still many enterprise has not action,This suggests that the concept of enterprise civic responsibilities and the benefit is not enterprise extensive understanding.For those dedicated to build the enterprise citizen image for the company,How to share the successful experience,Make innovation ideas to solve the challenge of globalization enterprise culture,Seize the opportunity,In the globalization go better,Are they need stridden threshold.

　　成为全球企业公民要走过一段漫漫长路，而很多中国的全球化者已经整装出发。如何成为一名企业全球公民？这没有万能的方法，但我还是希望通过我们的研究，为正在或即将在这条路上求索的人们提供一些建议，助力前进的步伐。

Become a global enterprise citizen wants to walk a long,And many Chinese who have everything start globalization.How to become a global citizens?There is no universal method,But I still hope that through our research,For are or will be on this road in search of people provide some advice,Power the pace of advance.

　　第一，明确企业要通过何种公民活动来实现目标，并将其与企业的商业策略相结合。这将有助于企业利用其已有优势承担企业公民角色。第二，投入足够的资源，需求领导层的支持。第三，企业应主动对外交流，尤其要加强与企业运营所在地社区间的交流。第四，在区域或全球范围内，更有效地与不同的利益相关者互动，只有这样，我们才能确保真正的最佳实践能够在整个行业领域得以共享和贯彻。最后，激励创新，以创造性的方式解决因演变的市场以及变化的环境、文化和政治而带来的挑战。

The first,Clear enterprise through what citizens activities to achieve the goal,With the enterprise's business strategy combination.This will help the enterprise to use its existing advantages for enterprise citizen role.The second,Put in enough resources,Needs the support of the leadership.The third,Enterprises should active foreign exchange,Should particularly strengthen and enterprise operation is located the communication between the community.The fourth,In regional or global range,More effectively with different stakeholders interaction,Only in this way,We can ensure that the real best practice in the whole industry can be Shared and carry out.finally,Incentive innovation,With creative ways to solve for evolution of market and changing environment/Cultural and political and challenge.