本报记者 张洁

Our reporter by zhang jie

　　日前，中国证券报记者在2012年德勤高科技高成长中国50强颁奖典礼上获悉，尽管全球经济的不确定性对企业收益造成负面影响，但具备切实可行业务模式的高科技企业仍然保持强劲的增长势头，其中，唯品会以三年来累积增长率7998%，拔得50强头筹。而德勤对50强企业首席执行官的问卷调查结果也显示，47%的首席执行官认为企业的核心竞争力在于技术研发能力。

a,China's stock certificate report reporter in 2012 deloitte high-tech high growth China top 50 of the awards ceremony,Although global economic uncertainty on enterprise income cause negative effect,But with practical business model of high-tech enterprises still maintain strong growth,the,Only goods in three years cumulative growth rate 7998%,To pull off the top 50.And deloitte 50 strong enterprise CEO questionnaire survey result also shows,47% of chief executives believe the company's core competitiveness in technology research and development capabilities.

　　德勤分析人士表示，要保持成长、超越对手，企业需要培养不易复制且持续的竞争力，使绩效与成本效益远高于竞争对手。本次调研中，47%的首席执行官认为，企业的核心竞争力在于技术研发能力，产品与服务居于第二位，人才资源以15%份额位于第三位。

Deloitte analysts said,To keep growth/opponent,The enterprise needs to train hard copy and sustained competitiveness,Make performance and cost efficiency is much higher than competitors.In this research,47% of chief executives believe,The company's core competitiveness in technology research and development capabilities,Products and services in the second,Talent resources to 15% share in the third.

　　德勤发现，不同发展阶段的公司对于核心竞争力的理解不同，1000人以上的大型公司多认为产品与服务是公司第一核心竞争力，而1000人以下的公司更重视技术研发能力。究其原因，随着企业规模逐渐扩大，业务形态会相对保持稳定，依靠技术研发能力形成的竞争优势已经以产品和服务的形式稳定下来，这些成熟的产品和服务方案可以更快、更可靠、更低成本的运行，于是企业管理者更多的工作重心将会落在公司整体的运营效率和市场地位的巩固方面，研发技术能力的占比也就随之下降。

Deloitte found,Different development stage of the company for the core competitive power of different understanding,More than 1000 people believe that large company products and services is the first core competitiveness,And 1000 people the company pay more attention to technology research and development capabilities.Investigate its reason,As the scale of the enterprise expands gradually,Business form will be relatively stable,Rely on technology research and development capabilities form competitive advantage has to products and services in the form of stable,These mature products and service plan can be faster/More reliable/More low cost operation,So the enterprise managers more work center of gravity will fall in the company overall operation efficiency and market status of the consolidation,Research and development of the technical ability of ratio decreases.

　　同时，67%的首席执行官认为，企业高速发展的关键因素是专注核心产品与服务，其次是加大研发投入和提供新的产品与服务，销售能力则从2011年的第一位下降到第四位。

At the same time,67% of chief executives believe,Development of enterprise high speed is the key element of core focus on products and services,The second is increasing spending on research and provide new products and services,Sales ability is from 2011 in the first drop to fourth.

　　分析人士表示，在企业高速成长过程中，很多企业选择继续成长，提高销售能力，而忽视了培养核心竞争力。其结果是行业发展块，竞争者跟随更快，仅凭先发优势领先的企业很快陷入痛苦的行业激战中。“最著名的案例为团购行业，其一哄而上恶性竞争的实践证明，企业的核心竞争力必须是拥有可持续的、与众不同的技术与研发能力。”

Analysts said,In the enterprise in the process of high-speed growth,Many enterprises choose to continue to grow,Improve sales ability,And ignore the training core competence.The result is the development of the industry block,Competitors with faster,Starting with only lead enterprise quickly into the pain of the industry in the battle."The most famous case for group purchase industry,The YiHongErShang malignant competition practice has proved,Core competitiveness of the enterprise must be a sustainable/Different technology and research and development ability."