截至2011年底，我国可投资资产高于600万元的家庭高达121万户，其可投资资产规模预计为27万亿元，而国内所有可投资资产总额则达到62万亿元左右；随着监管制度的逐步宽松，各个机构目标客户的边界也开始逐渐淡化，银行、基金、信托、保险和券商五类机构，纷纷发力资产管理市场，争相抢食数十万亿的资产管理盛宴。

By the end of 2011,Our country can investment assets more than 6 million yuan family is as high as 1.21 million households,The investment assets scale is estimated at 27 trillion yuan,And all the domestic investment is to total assets 62 trillion yuan;With the gradual loose supervision system,All agencies in the boundary of the target customers also begin to fade,The bank/fund/trust/Insurance brokers and five institutions,Have the force asset management market,Rushed to grab food hundreds of thousands of asset management feast.

　　⊙见习记者 赵明超 ○编辑 于勇

⊙ trainee reporter ZhaoMingChao ○ editor in yong

　　近期胡润富豪榜和福布斯富豪榜的接连揭晓，紧随这些数百亿财富的富豪后边的，是上百万户高净值家庭。中国建设银行(601939,股吧)和波士顿咨询发布的研究报告表明，截至2011年底，我国可投资资产高于600万元的家庭高达121万户，其可投资资产规模预计为27万亿元，而国内所有可投资资产总额则达到62万亿元左右。

Recent networth hu run and the Forbes list were announced,Follow these tens of billions of wealth behind Volvo,Millions of households is high net worth family.China construction bank(601939,guba)And the Boston consulting release research report shows that,By the end of 2011,Our country can investment assets more than 6 million yuan family is as high as 1.21 million households,The investment assets scale is estimated at 27 trillion yuan,And all the domestic investment is to total assets 62 trillion yuan.

　　在资产管理行业，“二八法则”同样适用，“20%的人创造了80%的财富”，这些净资产高净值人群成为众多资产管理机构争抢的目标。而随着监管制度的逐步宽松，各个机构目标客户的边界也开始逐渐淡化，银行、基金、信托、保险和券商五大机构，纷纷发力资产管理市场，争相抢食数十万亿的资产管理盛宴。

In the asset management industry,"16 law"Same applies to,"20% of the people who created the 80% of the wealth",The net assets high net worth the crowd becomes the multitudinous asset management mechanism for goal.But along with the gradual loose supervision system,All agencies in the boundary of the target customers also begin to fade,The bank/fund/trust/Insurance brokers and five institutions,Have the force asset management market,Rushed to grab food hundreds of thousands of asset management feast.

　　而与此相应的是证监会主席郭树清的讲话。他在中国基金业协会成立大会上明确表示，“我们需要一个强大的财富管理行业”。

And the corresponding is securities regulatory commission chairman GuoShuQing speech.He in the Chinese funds industry association meeting made clear,"We need a powerful wealth management industry".

　　数十万亿的市场 Hundreds of thousands of hundred million market

　　中国建设银行和波士顿咨询发布的《中国财富管理市场》报告表明，截至2011年底，中国个人拥有的可投资资产总额预计达到62万亿元。高净值家庭，即可投资资产高于600万元的家庭可投资资产规模预计为27万亿元。高净值家庭数量也将增至121万户，2008年至2010年间中国个人可投资资产总额和高净值家庭总数分别保持了32%和42%的年均复合增长率

China construction bank and issued by the Boston consulting[China's wealth management market]The report shows that,By the end of 2011,Chinese people have can investment assets is expected to total $62 trillion.High net worth family,Can investment assets more than 6 million yuan family can investment assets scale is estimated at 27 trillion yuan.High net worth family quantity will increase to 1.21 million households,Between 2008 and 2010 Chinese people can investment assets amount and high net worth family total kept respectively 32% and 42% of the compound annual growth rate

　　据了解，该报告中的可投资资产指家庭存款、国债、基金、股票、理财产品和另类投资产品市值的总和。不包括自住或可投资性房地产、收藏品、消费品和耐用消费品等私人资产、个人企业实体资产或是有权但未开发的土地资源等。

It is understood,The report of the investment assets refers to the family deposit/National debt/fund/stock/Financial products and alternative investment products the sum of the value.Not including self living or investment real estate/collection/Consumer goods and durable consumer goods, such as personal assets/Individual enterprise entity assets or have the right but not the development of land resources, etc.

　　随着中国高净值人群逐渐增多，随之而来的是日益旺盛的财富管理需求。据统计，2011年，银行的理财产品超过两万款，同比增长达75%。银行理财产品的超常规发展，表明财富管理市场的巨大潜力。统计数据表明，2011年年末，银行、信托、保险、基金和券商的总体受托资产管理规模超过16万亿元。

With China's high net worth population increase gradually,Along with the increasingly vigorous wealth management requirements.According to the statistics,In 2011,,Bank financing products of more than twenty thousand,Year-on-year growth of 75%.Bank financing products of supernormal development,Show that wealth management market the huge potential.Statistical data show that,By the end of 2011,The bank/trust/insurance/Funds and securities trader overall the entrusted assets management scale of more than 16 trillion yuan.

　　专家表示，我国经济经历了多年的高度发展，社会囤积了大量的财富，而目前受宏观调控的影响，房地产市场投资受到抑制，在前期高通货膨胀压力下，大量资金需要找到投资出路，财富管理市场日益壮大。

Experts say,China's economy has experienced years of high development,Social hoarding a lot of wealth,And at present by the influence of macroeconomic regulation and control,The real estate market investment is restrained,In the early high inflation pressure,A large amount of fund investment need to find a way out,Wealth management market growing.

　　好买基金执行董事、CEO杨文斌表示“今年是财富管理元年。”诺亚财富董事长兼CEO汪静波认为：“下一个三十年里，中国的财富管理产业，将有可能成为中国金融行业的第一大产业。”

Good buy fund executive director/CEO YangWenBin said"This year is the first wealth management."Noah wealth chairman and CEO WangJingBo think:"The next 30 years,China's wealth management industry,Is likely to become China's financial industry to the first big industry."

　　五类机构拼抢市场 Five institutions congested market

　　在目前的财富管理市场，主要存在银行、基金、保险、券商和信托中资产管理机构。

In the present wealth management market,Mainly in the bank/fund/insurance/Brokers and trust asset management mechanism.

　　通常情况下，按照投资者资金数额的大小，不同的机构面对的是不同的投资者。资金量比较少的，一般会选择基金和保险；证券公司为资产为5到20万左右的大众理财；信托则是为百万级以上的人理财，再往上是面向高净值人群的私人银行等。

usually,According to the amount of the capital investors,Different organizations with different investors.There is less,General will choose funds and insurance;Securities company for the assets of 5 to 200000 or so public finance;Trust is for millions of people above the level of financial management,Again upgrade is an high net worth the crowd's private bank, etc.

　　但是，随着资产管理行业监管的放松，各个机构间的竞争壁垒逐渐模糊，资产管理机构间逐渐过渡到同业竞争状态。而针对高净值人群的资产管理市场，成为各机构争夺的焦点。

but,Along with the asset management industry supervision of relaxation,Each institution competition barrier gradually fuzzy,Asset management mechanism between gradually transition to horizontal competition state.For high net worth and the asset management market,As organizations compete for focus.

　　在高端资产管理市场里，银行私人银行部门、基金“一对多”专户业务、信托理财计划、保险和券商集合理财计划，相互之间的业务界限逐步淡化，各家金融机构纷纷利用自身优势，从客户需求出发，积极发展财富管理业务。

In the high-end asset management in the market,Bank private banking sector/fund"A pair of many"Only door business/Trust financial planning/Insurance and brokers set financial planning,Mutual business line gradually fade,Each financial institutions are use of their own advantages,From the customer needs,Actively developing wealth management business.

　　在这场财富管理争夺战中，信托公司强调产品的自主研发和打造强大的直销团队，以摆脱商业银行的营销平台；证券公司积极筹建财富管理中心并建立证券公司的创新路径；基金公司推出面向高端客户的“一对多”专户理财产品，以应对银行推出的针对高端客户的私人银行业务。

In this wealth management race,Trust company put emphasis on product of independent research and development and build a strong marketing team,To get rid of the commercial bank marketing platform;A securities company positive preparation wealth management center and establish a securities company innovation path;Fund company launch high-end customers"A pair of many"Only door financial products,In response to the bank launched aimed at high-end customer's private banking.

　　在国内银行业内，凭借自身的规模优势和渠道优势，针对高净值人群和富裕人士，纷纷推出私人银行和财富管理中心进行专业化服务。国内最早开展私人银行部门的招商银行(600036,股吧)，成立五年来，私人银行客户近2万户，管理客户总资产超过4000亿元，2010年私人银行业务率先在国内同业中实现盈利，2011年税前利润8.4亿元，今年上半年税前利润7.2亿元。

In the domestic bank industry,Depending on the size and channel advantages,According to high net worth the crowd and wealthy individuals,Launched in private banking and wealth management center, professional service.The earliest domestic private banking sector in the China merchants bank(600036,guba),Founded five years,Private banking clients nearly 20000 households,To manage customers total assets of more than 400 billion yuan,In 2010, the private banking business takes the lead in the domestic trade of realize the profit,2011 pre-tax profit is 840 million yuan,In the first half of this year pre-tax profit is 720 million yuan.

　　为了更好地向超高净值家庭提供更好的服务，招行还为这些超高净值家庭设立专属专家组，针对家庭资产制定专属的投资和风险控制策略，目前能够跻身这种服务的客户约有1000户。

In order to better high net worth to the family to provide better service,China merchants bank also for these ultra high net worth family set up exclusive expert group,In view of the family assets make exclusive investment and risk control strategy,At present can top this service customers about 1000 households.

　　对于基金业来说，受近年股市低迷影响，公募基金业发展举步维艰，管理规模从2007年的3万多亿元下降到目前的2万多亿元。不过，凭借着短期理财等创新品种，基金填补了银行停发短期理财的空档，其中工银瑞信一只短期理财产品首募就达400亿元。

For for funds,In recent years, the stock market downturn by influence,Public offering funds industry development crippled,Management scale from 2007 in 30000 to more than one hundred million yuan ($) to the current 20000 more than one hundred million yuan.but,Relying on short-term financial management innovation varieties,Fund fill the bank stopped short finance gap,The worker silver red letter a short-term financial product first offering reached 40 billion yuan.

　　此外，一些基金公司积极发展专户定制业务，而第三方理财机构也和基金公司合作推出专户理财计划，诺亚正行就和富国基金(博客,微博)推出了固定收益类的专户产品。

In addition,Some fund companies actively developing only door custom business,But the third party financial institutions and fund company launched only door financial planning,Noah is line and Wells Fargo fund(blog,Micro bo)Introduced a fixed income class only door products.

　　在五大机构中，信托业的发展最为迅猛。截止到今年上半年，中国信托业资产规模达到5.54万亿元，而同期保险业资产规模约为6.8万亿元，业内人士分析，信托有望很快赶超保险业，成为仅次于银行业的第二大金融行业。

In the five large organizations,The development of the trust industry the most rapid.By the end of the first half of this year,China's trust industry scale of assets reached 5.54 trillion yuan,Over the same period, the insurance asset scale is about 6.8 trillion yuan,Analysis of the personage inside course of,Trust is expected to soon surpass the insurance industry,Become only the second largest banking financial industry.

　　不过，由于信托和私人银行具有的高门槛，二者客户重合率极高，近7成的信托产品投资者同时是私人银行的客户。相关调查表明，中国高端财富管理市场“产品驱动”特征明显，在评述私人银行和信托公司的关系时，过半投资者认为“谁能提供好产品，我就选谁”。信托公司和私人银行争夺高净值客户成必然趋势。

but,Because trust and private bank has a high threshold,The customer coincidence rate is extremely high,Nearly of the trust product investors at the same time is private banking clients.Related survey shows that,China's high-end wealth management market"Product drive"Feature is apparent,This paper reviews a private bank and trust company's relations,More than half investors think"Who can provide good products,I will choose who".Trust companies and private Banks compete for high net worth clients become an inevitable trend.

　　对于券商来说，早在2010年末，广发证券(000776,股吧)就正式引入了投资银行财富管理的概念，目前有十多家券商通过设立财富管理中心等手段切入财富管理市场。但是，由于其资管理念还没有深入人心，提到券商时，投资者首先想到的往往是开户交易股票。据统计，2011年末证券公司资产管理的规模仅为两千多亿元。

For brokers for,As early as the end of 2010,Wide hair negotiable securities(000776,guba)Officially introduced investment bank wealth management concept,There are more than ten home brokers through the establishment of wealth management center, and other means cut wealth management market.but,Because of its resource management read haven't thorough popular feeling,Securities mentioned when,Investors first thought is often trading stock open an account.According to the statistics,By the end of 2011 securities company asset management scale is only more than two thousand yuan.

　　国泰君安研究报告显示，全国股票账户资产超百万元的有504万户，和银行相比，券商在客户数方面处于劣势，排名前十位券商中，拥有的高净值客户存量户数约为5.65万户，平均每家5600户，与同等级商业银行私人银行客户数均值的15,000户差距不小。不过，证券公司积极筹建财富管理中心并建立证券公司的创新路径。

Guotai junan research report,The national stock account assets over RMB one million yuan of 5.04 million households,Compared and bank,Brokers in the customer number aspects at a disadvantage,The top ten in the securities,Have high net worth customer stock number about 56500 households,Has an average of 5600 households,And the same level commercial bank private banking clients of mean number 15,000 m not small gap.but,A securities company positive preparation wealth management center and establish a securities company innovation path.