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新西兰限制奶粉出口--亲稳网络舆情监控室
2012-11-02
洋奶粉进口受限,价格上涨
The milk powder imports restricted,prices
根据新西兰动物产品法案的规定,一切将奶制品带离新西兰本土的行为都被视为输出,包括网购及亲友赠送等。据了解,新西兰奶粉在海外奶粉代购中向来有着不错的口碑及不低的市场份额,此次禁令引发了国内不少消费者抢购代购商家存货的热潮,使得商家不得不实行限购。
According to the provisions of an act of New Zealand animal products,All will take away from the New Zealand dairy products local activities are regarded as output,Including the net and friends present, etc.It is understood,New Zealand milk powder in overseas has bought milk powder has a good reputation and not low market share,The ban caused the domestic many consumer buying act as purchasing agency business inventory upsurge,That businessman have to implement purchasing.
记者在福州一家国际代购商家处了解到,禁止令发出不到一个月,店内原先囤积的近50箱新西兰著名品牌Karicare奶粉已被抢购一空。“国庆后我们就开始实行限购了,就是只卖老顾客,而且每人限购6罐。之前的货都是新西兰直接发过来的,现在我们只能从澳大利亚进货,但货源并不稳定,也是靠当地的亲戚去超市采购,量不大,所以也必须限购。”店主熊先生透露,早在9月份他就发觉新西兰和中国两地的海关在逐渐收紧。
Reporter in fuzhou an international purchasing businessmen place to know,A restraining order less than a month,Store the original hoarding nearly 50 box New Zealand famous brand Karicare milk powder has been snapped up."National Day, we began to implement the purchasing,Is the customer only flaunt one's old age,And restricted each 6 tank.Before the goods are directly send in the New Zealand,Now we can only purchase from Australia,But the supply of goods is not stable,Also depend on local relatives go to the supermarket procurement,Quantity is not big,So must also be restricted."The shopkeeper bruin revealed,In early September he found New Zealand and China both in the customs gradually tightened.
记者浏览了代购商家集中的某大型购物网站后发现,近来有售卖新西兰奶粉的各家网店销量均激增。在一家名为nutricia品牌官方旗舰店的网店中,记者看到一款名为新西兰可瑞佳金装婴儿奶粉1段的产品近30日内的销量达到了17554件,目前显示该产品已售罄。客服人员透露,他们所销售的奶粉是有官方授权,通过正规渠道进货,不受此次禁令限制,但是禁令一出,有很多买家大批采购囤货,所以库存就被清空了。
Reporter browse the act as purchasing agency business concentration of a large shopping sites found,In recent days there have been New Zealand families of milk powder sold online sales are surge.Nutricia in a name brand official flagship store in the shop,The reporter sees one called New Zealand can he preferred a gold baby milk 1 section products nearly 30 days sales reached 17554 pieces,At present shows that the product has been sold out.Customer service staff revealed that,They are sales of milk powder is the official authorized,Through the regular channel replenish onr's stock,From the ban limit,But a ban,There are many buyers a large number of purchasing stock up,So inventory is cleared.
物以稀为贵,由于代购渠道被限制,手里有货的商家不仅限购还纷纷上调了售价。记者在一家代购店了解到,新西兰Karicare金装加强3段奶粉目前的售价是168元/罐,而在10月8日的售价为158元,9月底的售价则为148元,在9月中旬还做过一次129元/罐的促销。
Content with rare for expensive,Due to the purchasing channels are limited,Hand the merchants of stock is restricted not only still have raised the price.Reporter in a store bought to know,New Zealand Karicare a gold to strengthen three period of milk powder the current price is 168 yuan/tank,And in October 8 sells for 158 yuan,By the end of September, the selling price is 148 yuan,In the middle of September is to do a 129 yuan/tank sales promotion.
通过正规渠道进口的新西兰奶粉价格也趁势上涨。记者走访了福州数家母婴用品店后了解到,目前新西兰品牌Karicare奶粉1段的售价为220元,2段售价为210元,3段售价为190元,较9月同期均有较大幅度的上涨。
Through the regular channel imported New Zealand milk powder the price also exploit the situation rise.The reporter interviewed several fuzhou maternal and infant supplies after shop to know,The New Zealand Karicare brand milk powder 1 section sells for 220 yuan,2 section sells for 210 yuan,3 section sells for 190 yuan,September is the same period all have a substantial increase.
趁势涨价的不仅仅是此次被限制的新西兰奶粉,还有其他欧美国家生产的进口奶粉。记者在一母婴店了解到,德国原装进口“雀巢超级能恩”系列产品,从1阶段至3阶段价格每桶售价分别为348元、328元及298元,今年内价格并没有调整,但每桶奶粉净含量已从年初的900g变成了现在的800g,属变相涨价。
Certain trendency rise in price is not only the limited New Zealand milk powder,There are other European and American countries production imported milk powder.Reporter in a maternal and child shop to know,The German original installation import"Nestle super can well"Series products,From 1 to 3 stage stage a barrel price is 348 yuan respectively/328 yuan and 298 yuan,Inside this year the price and no adjustment,But a barrel of powder net content has from the beginning of the 900 g into the present 800 g,Is disguised inflation.
国产奶粉迎来新商机
Domestic milk powder have new business opportunities
曾经,三聚氰胺事件使得国人对国产奶粉失去了信任,洋奶粉趁机大举进攻中国市场。然而,外国的月亮并不比中国圆,年内多个品牌洋奶粉接连被爆出质量问题,如美赞臣、雀巢等一线洋品牌奶粉被曝出金属污染、碘超标等事件。一边是质量的频频失信,一边是价格接连上涨,有业内人士认为,洋品牌在华的接连失利或将给国产品牌奶粉带来商机。
once,Melamine event makes people lose confidence on domestic milk powder,The milk powder which massive attack the Chinese market.however,Foreign moon is not better than China's circle,Years after the many brands of milk powder was quality problem,If MeiZanChen/Nestle waiting for a line the brand milk powder was to expose metal pollution/Events such as iodine overweight.One is the quality of dishonest frequently,One side is the price rising on,The personage inside course of study thinks,The brand in China after defeat or will give domestic brand milk powder to bring the opportunity.
“最近常听到洋奶粉不合格的新闻,我觉得还是不要盲目迷信洋品牌,而且价格上国产奶粉也更便宜一些。国产奶粉遭遇了前两年一系列的信任危机,应该会有所改善了。”一位正在超市内选购奶粉的年轻妈妈告诉记者,她很关注中国乳制品工业协会的一个“月月抽检”计划,9月份抽检的15个品牌国产婴幼儿配方奶粉都合格。超市的理货人员也告诉记者,近来国产奶粉的销量有所上升。
"Recently often heard the milk powder unqualified news,I feel or don't blindly accepted the brand,And the price on the domestic milk powder is more cheaper.Domestic milk powder encountered before two years a series of crisis of confidence,Should be changed for the better."A is the supermarket in the choose and buy milk powder of young mother told reporters,She is paid close attention to China's dairy industry association of a"Month in and month out check"plan,September 15 brand tainted domestic baby formula is eligible.Supermarket tally staff also told reporters,Recently, domestic sales of milk powder increased.
“过去一听到我们推销国产品牌奶粉的很多人扭头就走,现在主动来了解的人多了。其实在质量上,洋奶粉现在也没有很大优势了,国产品牌奶粉这两年在质量上有很大改善,配方也更符合亚洲人体质,价格还更亲民。”福建省妇幼保健院门口的一家母婴用品店店员告诉记者,消费者对国产品牌奶粉的态度有所改善,伊利等本土大品牌乳企的奶粉销量同期相比平均提高一成以上。
"The past one hear us push the domestic brand milk powder a lot of people go twist,Now the initiative to learn about it.In fact in quality,The milk powder now also does not have the great advantage,Domestic brand milk powder the two years in quality have improved a lot,Formula also conforms to Asian physique,The price is more close to people."Fujian province at the entrance of the gate of a maternal and children health care centers of maternal and infant supplies store clerk told reporters,Consumers on domestic brand milk powder attitude improved,Erie and local brands of milk powder milk enterprise sales compared by an average of more than ten percent.
“洋奶粉借配方升级、包装变化多次涨价,已经引起中国消费者的不满,近期洋奶粉的质量安全问题频现,更让中国消费者重新审视婴幼儿配方奶粉市场。”安邦咨询食品行业研究员边晨光认为,洋奶粉垄断局面已经开始动摇,本土乳企有机会趁势逆转。
"The formula milk powder by upgrade/Packing change in many times,Chinese consumers have caused dissatisfaction,Recently the powdered milk quality security frequency now,Let more Chinese consumers to re-examine baby formula milk powder market."AnBang consulting food industry researcher edge the morning think,The milk powder monopoly situation has started to shake,Local milk to have the chance to exploit the situation reversal.
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