再过几日，今年就仅剩最后三个月了，回望今年前几个月车市表现，除了低迷没有什么词可以形容。特别是曾经辉煌的进口车和日系车今年都受到了重创，其中后者在未来两月的市场表现将更加艰难。另外，那些至今还未突破去年销售量的企业，在面对整体增速大不如去年的情况下，要想完成今年预期目标也是件不容易的事。

Another days,This year with only the last three months,Look back a few months before this year market performance,In addition to downturn no words can describe.Especially the once glorious one and Japanese this year have been hit,The latter two months in the future of the market performance will be more difficult.In addition,Those who have not yet breakthrough last year sales enterprise,In the face of the overall growth are not as good as last year's case,To achieve this year anticipated goal is also a not easy thing.

进口车“过于自信”腹背受敌 one"Too confident"Between Scylla and Charybdis

　　来自国机汽车最近发布的数据显示，今年1—8月，19个进口车品牌的终端销售增速呈现逐月下降的趋势，增速已经从今年年初的36.6%，下滑到7月的23.2%。可是，与这一数字形成明显反差的是，1—8月进口车市场供给持续增加，同比增长24.8%，已经达到78.8万辆。

From countries machine automobile recently released data show,This year 1, August,19 one brand of terminal sales growth present month by month downward trend,Growth has 36.6% of the beginning of the year,Fell to 23.2% in July.but,With the digital form obvious contrast is,August 1 - one of the market supply increasing,Year-on-year growth of 24.8%,Has a total of 788000 cars.

　　这两组数据表明，进口车的销量已经从春天直接入秋，销量下滑，而库存又不断增加，进口车商正遭遇腹背受敌。

The two sets of data show that,Sales have one from spring autumn directly,Sales decline,And inventory and increase,Import dealer is encounter between Scylla and Charybdis.

　　分析人士认为，进口车现在的这种局面，是众多进口车品牌过高估计了今年车市，其销量增幅均超过去年，这无疑导致了供过于求。再加上，今年中国车市整体下滑，更加剧了进口车的负担。

Analysts believe that,Now one of the situation,Is one of many brand overestimated the market this year,The growth of sales are more than last year,This undoubtedly led to a glut.plus,This year China the overall market decline,One of the more aggravate the burden.

　　目前，为了应对持续增长的库存压力，不少车商开始降价，但是这显然已不能解决销量问题。据分析，2012年下半年进口车市场回暖的可能性极小，市场或将迎来新一轮的价格战，预计在下个月左右，进口车市场的竞争将进入白热化状态。这一发展趋势，也标志着市场步入深度结构调整的时期。

At present,In order to deal with the growing stock pressure,A lot of dealer began to depreciate,But this obviously already can't solve problems sales.According to the analysis,One of the second half of 2012 market warms up in the chance,Market or will usher in a new round of price war,Is expected in the next month or so,One market competition will enter the incandesce state.This development trend,Also marks the market into depth structure adjustment period.

日系车“不可抗拒”地下滑 Japanese"irresistible"On the downside

　　除了进口车之外，目前正遭遇重创的则要属日系车了，受“钓鱼岛”事件影响，日系车的销售危机已经开始凸显，不仅销售量没上去，反而是有的经销商还关门歇业了，而且有的厂家也适时地停产休假。

In addition to outside one,At present is under severe should belong to the Japanese,by"Diaoyu islands"Event influence,Japanese sales crisis has begun to highlight,Not only sales go up,It is some dealers also closed off the,And some manufacturers also timely shutdown vacation.

　　“前几个月本来是销售淡季，我们的销售压力就很大了，本指望能在金九银十能冲一下，可现在受抵制日货的影响，什么都干不了，促销不能做，广告不能打，室外活动不敢参与……”面对日系车现在的困境，一日系车品牌经销商市场部负责人一脸无奈。

"A few months ago was slack sales,Our sales pressure is very big,The hope can in gold nine silver ten can impact the,But now the influence of by a boycott of Japanese goods,Nothing works,Promotion can't do,Advertising can't play,Outdoor activities can't participate in..."In the face of the Japanese present predicament,A Japanese brand dealer chief of department of a face of helpless.

　　“我在流通领域工作了十年，而这次日系车经销商所遭受的损失是我见过最严重的一次。”中国汽车流通协会副秘书长罗磊在受访时表示，这次抵制日货行动对日系车的影响将在很长时间内难以消除。

"I am in circulation field work for ten years,And the day is car dealers suffered loss is I have seen the most serious one."China's automobile circulation association deputy secretary-general LuoLei questioned said,The boycott Japanese goods to act, the influence of the cars in a very long time is difficult to eliminate.

　　也有专家认为，日系车在中国下滑的真正原因是产品竞争力下降和战略调整缓慢等痼疾。内忧外患，正在共同导致日系车在华多年的优势逐渐丧失。

Experts think,Japanese in China the real cause of the decline is products less competitive and strategic adjustment slow and chronic illness.State of flux,Are common cause in China, cars for many years the gradual loss of advantage.