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中俄贸易新模式--亲稳舆论引导监测室
2013-02-26

  一种新的贸易模式正在中俄之间形成。新年伊始,中国对俄贸易重镇绥芬河市传来消息,中国绥芬河—俄罗斯符拉迪沃斯托克“厂商跨国贸易通道”项目推进顺利,目前,招商等相关事宜有序进行,预计今年5月份举行开张仪式。

A new trade pattern is formed between China and Russia.At the beginning of New Year,News from China to Russian trade city of suifenhe,China suifenhe - Russia, Vladivostok"Manufacturer's international trade channels"Project forward smoothly,At present,Investment related issues orderly,Is expected in May this year for the opening ceremony.

  截至目前,该项目引进国内参展企业已达213家,行业覆盖服装、食品、日用品、家具、机电、机械、建材等领域。入驻企业即有泰富西玛电机等行业龙头公司,也有中国农业装备等央企,还有科技含量高的呼吸纸、隔热毯等诸多民营企业。目前,国内达成意向的企业500多家,俄罗斯6个代表团已经多次前来参观,对该销售模式表示认可。

Up to now,The project introduce domestic enterprises has reached 213,Industry covers clothing/food/Daily necessities/furniture/Mechanical and electrical/mechanical/Building materials and other fields.Located enterprises which have rich sima motor industry leading companies,Also have China agricultural equipment state,And breathe high technology content of paper/Thermal insulation blankets, and many other private enterprises.At present,More than 500 domestic reached intent of enterprises,Russia's six delegations have visited many times,To the approved sales model.

  中俄贸易新构想

Sino-russian trade new ideas

  近年来,由于美国经济放缓、欧债危机的连续影响,欧美经济市场持续低迷,国内企业纷纷寻找新的国际市场。恰在此时,俄政府加大远东大开发力度,提升为国家战略,去年召开的APEC会议将会址设在符拉迪沃斯托克,俄罗斯也彰显了其发展远东地区经济,将经济发展滞后的远东地区搭上亚太经济增长列车,分享区域合作发展红利的愿望。2012年8月23日,俄罗斯正式加入WTO,远东地区再一次迎来重大商机,在这样的背景下,国内企业纷纷把目光转向了俄远东地区。作为中俄贸易重镇,绥芬河市适时推出了一种新的贸易模式——厂商跨国贸易通道。

In recent years,Due to a slowing U.S. economy/Continuous impact of European debt crisis,Europe and the United States as the economic downturn market continues,Domestic companies are looking for a new international market.Just at this time,The government increase the intensity of the far east development,Promoted to national strategy,Last year's APEC meeting will site is located in Vladivostok,Russia also underscores the economic development of the far east,Will economic development lag far east asia-pacific economic growth train ride,Share the desire of the regional cooperation development dividend.On August 23, 2012,Russia's entry into the WTO,In the far east again significant business opportunities,In this context,Domestic companies are turning to the Russian far east.As the town of sino-russian trade,Suifenhe timely introduced a new trade international trade channel model, the manufacturer.

  据介绍,所谓“厂商跨国贸易通道”是多年从事中俄边境贸易的企业家从两国国情出发,总结其他国家的跨国营销的经验,提出的稳步发展对俄贸易的一种新构想,也是一个为厂商跨国直销商品提供的一种成本低、信息灵、规模大、交易安全、经营安全、有序控制、突出品牌、售后服务等高效率的全面对俄贸易综合服务体系。

According to introducing,The so-called"Manufacturer's international trade channels"For many years engaged in border trade between China and Russia is entrepreneurs from the national conditions of the two countries,Conclusion the transnational marketing experience of other countries,The steady development of the proposed on Russia's trade is a new idea,Is also a multinational direct selling commodity for businesses provide a low cost/Information on the spirit/The size/Transaction security/Operation safety/In order to control/Prominent brands/After-sales service, such as high efficiency to Russian trade comprehensive service system.

  据了解,中国绥芬河—俄罗斯符拉迪沃斯托克“厂商跨国贸易通道”的硬件分为两大部分,一是国内绥芬河口岸的“绥芬河中国名优商品展示直销中心”,其功能是展示、批发、订单、仓储、报关、结算、运输、信息交易等;二是俄罗斯符拉迪沃斯托克的“黑龙江省中国名优商品展示批发配送中心”,其功能是展示、对接、批发、配送、订单、仓储、报关、结算、住宿、售后服务、保险等。

We have learned,China suifenhe - Russia, Vladivostok"Manufacturer's international trade channels"The hardware is divided into two parts,One is domestic suifenhe port"Suifenhe commodities show direct selling center in China",Its function is to show/wholesale/The order/warehousing/Customs declaration/settlement/transport/Information transactions, etc.;2 it is Vladivostok, Russia"Heilongjiang province famous China commodity wholesale distribution center",Its function is to show/docking/wholesale/distribution/The order/warehousing/Customs declaration/settlement/The accommodation/After sales service/Insurance, etc..

  据该项目负责人介绍,项目运作仅需厂商派1至2名代表监管或委托管理,运行中绝大部分费用均由“通道”项目承担,节省大量的销售以及采购成本。同时“通道”项目在境内外建有两大“直销中心”实体,对客户信誉的评估、定金预付、货款的结算、商品质量的控制、售后服务等实行控制和服务,解决彼此不信任和交易困难的问题。在运作过程中的整体广告宣传由“通道”项目完成,同时在以主代表为主的内部协调和“通道”项目实行统一管理,避免了同行间的无序竞争。商品在销售过程中实行严格的质量监督,提高商品的信誉度,吸引更多客商选购。

According to the project director,Project operation only need vendor send 1 to 2 delegates oversight or entrust management,In the operation of the vast majority of costs are"channel"Projects,,Save a lot of sales and purchasing cost.At the same time"channel"There are two big projects in domestic and overseas"Direct sale center"entity,A review of customer credit/Deposit in advance/Payment of the settlement/Product quality control/Implement control and services such as after-sales service,Don't trust each other and deal difficult problems.In the overall advertising by in the process of operation"channel"Project completion,At the same time, which is mainly composed of the main representative in internal coordination and"channel"Unified project management,Avoid the unordered competition from copycats.Products strict quality supervision in the sales process,Increase commodity credibility,Attract more customers to choose.

  中国出口企业新契机

China's export enterprises a new opportunity

  据绥芬河市有关负责人介绍,中国绥芬河—俄罗斯符拉迪沃斯托克“厂商跨国贸易通道”建设项目一经推出,就赢得了国内企业的关注,这个通道也被看做是国内企业积极拓展俄罗斯远东市场的新机遇。通道项目被称为是“为国内企业拓展俄罗斯市场提供了广阔平台,把中俄跨境经贸建设推向了新阶段”。

According to relevant controller introduces suifenhe,China suifenhe - Russia, Vladivostok"Manufacturer's international trade channels"Once pushed on construction projects,Won the attention of the domestic enterprises,This channel is also seen as the domestic enterprises to actively expand the Russian far east market new opportunities.Referred to as channel project"For domestic enterprises to expand Russian market has provided a broad platform,Push construction of cross-border economic and trade between China and Russia to a new stage".

  据介绍,作为通道项目国内展示地的绥芬河世贸大厦世贸展厅,占地面积38000平方米;境外展示中心设在俄罗斯符拉迪沃斯托克,展示面积2000平方米。根据行业不同需要,展厅被划分成综合展区、服装鞋帽展区、现代办公家具、五金机电等不同类别展厅,能满足各行各类产品展示的需要。

According to introducing,As domestic display channel project in suifenhe, the wto world trade exhibition hall building,Covers an area of 38000 square meters;Overseas exhibition center is located in Vladivostok, Russia,Display area of 2000 square meters.According to different industry needs,The exhibition hall is divided into comprehensive exhibition area/Clothing shoes and hats area/The modern office furniture/Hardware mechanical and electrical different categories, such as the exhibition hall,To meet the needs of all kinds of product display.

  据相关人士介绍,绥芬河的口岸优势,加之政府公信力,使“厂商跨国贸易通道”具备了很多优势。展厅布设之初,就已有60多家国内企业考察入驻,对俄罗斯市场抱有极大期待,很多厂商在俄罗斯市场已较有名气,如嘉陵摩托,在俄罗斯市场份额上占据一定比重。

According to relevant personage introduction,Advantages of suifenhe port,Combined with the government's credibility,To make"Manufacturer's international trade channels"Have a lot of advantages.At the beginning of the exhibition hall layout,Has had an investigation into more than 60 domestic enterprises,On the Russian market of great expectations,Many vendors in the Russian market has more famous,Such as jialing motorcycle,On the Russian market share to occupy a certain proportion.

  中俄贸易关系更牢固

A good trade relations between China and Russia

  这位负责人说,“厂商跨国贸易通道”为广大采购商提供了渠道优势,首先,它集结了各式各类商品,满足生产生活的基本要求,对于暂时没有的货品,根据具体需要,“项目办”会依据要求直接联系国内生产厂家下单,商品诚信担保仍由“厂商跨国贸易通道”负责。打造从厂商到客户的直接对接平台,节省付给层层中间商的大量成本,客商随时来展厅,就可以看到全国各地厂家优质商品的样品,随时可以下订单,获得从厂家直接发货到本地的优质服务,并得到项目办的信誉担保。

The official said,"Manufacturer's international trade channels"Provides buyers with channel advantage,First of all,It assembled a variety of all kinds of goods,Meet the basic requirement of production and living,To temporarily no goods,According to the specific needs,"Project to do"Is on the basis of direct contact with domestic manufacturers to place the order,Product integrity is guaranteed"Manufacturer's international trade channels"Responsible for the.Build from the manufacturer to the customer's direct docking platform,Large cost savings pay layers of middlemen,Clients to the exhibition hall at any time,Samples can be seen all over the country manufacturers of high-quality goods,Ready to place an order,Obtained from the manufacturer direct shipment to the local service,And get the project department of credit guarantee.

  据了解,“厂商跨国贸易通道”运营后,将成为黑龙江省的对外商品直销平台,既批发又可零售。符拉迪沃斯托克的展厅将作为平台承办展示货品、洽谈、批发、订单等服务。配送中心仍设在中国展厅,以保障国内厂商利益。

We have learned,"Manufacturer's international trade channels"After the operation,Will be in heilongjiang's foreign commodities marketing platform,Both wholesale and retail.Vladivostok exhibition hall will serve as a platform to display goods/To negotiate/wholesale/Orders and other services.Distribution center is located in China's exhibition hall,To protect the interests of domestic manufacturers.

  另据了解,为扩大宣传范围,“厂商跨国贸易通道”项目办还将组织在俄罗斯工作的华商及在俄罗斯有工作经历的华人组成华商俱乐部,形成营销联盟,还将组织高级服务联盟,对高端客户以发放VIP会员卡等形式,吸引客户前来购货、订货,形成规模效应。为更好地服务俄罗斯客商,提高运营效率,项目办计划招引通晓俄语的中国职工作为渠道商,让“厂商跨国贸易通道”运转顺畅。

According to understand,To expand the scope of propaganda,"Manufacturer's international trade channels"Project department also will organize Chinese businessman working in Russia and in Russia have experience of Chinese Chinese club,Form a marketing alliance,Also will organize senior services union,For high-end customers with VIP membership card for the form,To attract customers to come to purchase/Place an order,Formation of scale effect.To better serve customers in Russia,Improve the efficiency of operations,Project department plans to attract knowledge of Russian worker as distributors in China,let"Manufacturer's international trade channels"Run smoothly.



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