刘宝强

LiuBaoJiang

　　继上周五一字跌停后，健康元(600380,股吧)（600380.SH）9月3日开盘便放量大跌，一度重挫近7%，股价创3年多新低。但在9:35创下当天最低点后，股价开始回收，甚至一度翻红。截至当天收盘，公司股价报3.66元，跌2.14%，换手率约1.82%，为前几个交易日的八九倍。从盘面看，股票市场对公司负面消息带来的恐慌开始消减，但是负面消息对公司产品销售市场的影响刚刚开始。

Last Friday after a word after drop stop,Health yuan(600380,guba)(600380. SH)September 3 and opening y109.52 to crash,Once heavy defeat nearly 7%,Share price and low over three years.But in a low and the day after,'s stock began to recovery,Even once turn red.By the closing,Company's share price to 3.66 yuan,Fell 2.14%,Turnover rate is about 1.82%,For the past few trading days to one times.From the disk to see,The stock market to the company brings negative news the panic began to cut,But the negative news about the company product marketing influence it has on the market has just started.

　　健康元一位工作人员在电话中对《第一财经日报》记者表示，焦作市政府近期对公司的7-ACA质量进行检验，但是目前结果还没出来，一切以公司公告为准。该工作人员同时表示，相关消息报道后，已经开始影响公司产品销售。

Health yuan a staff to on the phone[The first financial daily]reporters,Jiaozuo government in the near future the company 7 - ACA quality inspection,But at present the results haven't come out,Everything with the company announcement.This staff also said,After reports related news,Have begun to affect the company product sales.

　　有医药市场资深人士表示，如果该公司公关宣传无力，不能消除该消息带来的风险，不但公司产品7-ACA的销量会受到影响，而且公司旗下“太太口服液”、“鹰牌花旗参”等知名品牌一样会在销售中受到重大影响，届时公司业绩不可避免会大幅降低。该工作人员则表示：“有一些媒体恶意中伤，我们只好选择什么都不说。”

Have medical market senior personage says,If the company pr publicity weakness,Can't eliminate the risks of the news,The products of our company not only 7 - ACA sales will be affected,And the company's"Wife oral liquid"/"Eagle brand American ginseng", and other well-known brands in sales will be important influence on,The performance of the company will inevitably greatly reduced.The staff, said:"There are some media malicious slander,We had to choose say anything."

　　8月28日，宁波市中级法院开庭审理中国首例特大地沟油案件，健康元被曝全资子公司焦作健康元在持续一年半的时间里，采购1.45亿元地沟油用于生产7-ACA，产品作为抗生素的中间体，已广泛流向医药市场。该消息导致上周五公司股价“一字跌停”。

On August 28,,Ningbo city intermediate court China's first jumbo trench oil case,Health yuan be exposed to the wholly owned subsidiary in jiaozuo health yuan for a year and a half of the time,Purchase of 145 million yuan trench oil used in the production of 7 - ACA,Products as antibiotic intermediates,Have been widely flow to the medical market.The news led to the company shares last Friday"A word drop stop".

　　9月1日，公司澄清公告表示，焦作健康元所生产的中间体，属于合成工艺中的化工原料，其生产过程中经过一些工艺，经检验合格后包装为成品，下游企业多次表示焦作健康元产品质量好于同行业。

On September 1,,The company clarification announcement said,Jiaozuo health yuan by the production of intermediates,Belong to synthetic technology of chemical raw materials,Its production process after some process,After passing test for finished product packing,The downstream enterprise has repeatedly expressed jiaozuo health yuan good quality of product in the same profession.

　　南方一家券商分析师对本报记者表示，其实没啥影响，只是大伙会觉得比较恶心。地沟油的用途一直是一个开发课题，很多地方都在开展废物利用。

A southern securities analysts to our reporter said,Actually I don't have any influence,But everyone will feel more nausea.Trench oil use has been a development project,A lot of places in developing waste utilization.

　　而上海一家券商分析师则对记者表示：“我觉得需要用一个科学的程序去评判，不能靠直觉或者逻辑，中外药品质量控制的分歧就在于此，要做风险分析才有答案。”

And a Shanghai securities analysts told reporters:"I think to need to use a scientific program to judge,Can't rely on intuition or logic,Chinese and foreign drug quality control lies in the differences,To do risk analysis to have the answer."

　　但是市场从来就不完全是理性的。在消息公开后，公司股价已经创下三年来新低。从昨天交易看，以大单买入居多，不排除有些机构开始买进，毕竟公司股价在目前价位已经风险较低。

But the market never completely is rational.In the news after the public,Company's share price has hit a new low for three years.See from yesterday's trading,To buy single in the majority,Do not eliminate some agencies began to buy,After all company's share price in the present price has a lower risk.