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圣诞礼品出口遇“剩淡”寒冬--亲稳网络舆情监控室
2012-12-06

  欧债危机影响,订单减、运费涨 

The debt crisis,Order reduction/Freight rise 

  圣诞礼品出口遇“剩淡”寒冬 

Christmas gifts in export"Remain weak"winter 

  12月3日上午,在西域国际商贸城专卖圣诞礼品的任先生,正热情招呼着店内少有的零散客户。而去年这个时候,对于这些零散客户先生根本无暇顾及,“每天一两万元的订单让我没时间兼顾这几百元甚至几十元的小单子,而现在这些小单子我都求之不得。” 

December 3, morning,In the international business city of monopoly Christmas gift let Sir,Enthusiasm is called the store rare scattered clients.And this time last year,For these scattered clients as Sir It is not possible,"Every day a $twenty thousand order let I don't have time to give attention to two or morethings the hundreds of yuan even a few yuan small list,And now these small list I most welcome." 

  销售旺季提前结束 

Selling season early termination 

  12月本应是圣诞礼品的销售旺季,但不少商户都跟任先生一样难掩忧虑。据任先生介绍,11月20日以后,不少商户就再没接到圣诞礼品订货单,这也就意味着,今年圣诞礼品的销售旺季提前一个月便画上了句号。 

Dec. This should be a Christmas gift sales season,But many merchants with Mr. As is as difficult as their worries.According to introduce Mr. Responsible,Twenty days after nov.,Many merchants have not received Christmas gift order,It also means,This year Christmas gift sales season one month in advance and painting of the period. 

  3日,在边疆宾馆二期一层,五彩缤纷的圣诞灯饰点缀着为数不多的几家圣诞礼品批发商铺。往年几十家专卖圣诞礼品的商户如今却仅剩五六家,楼道里也难觅外商的身影。几个正在闲聊的批发商告诉记者,“这几年的生意都不好做,今年尤其差!好多人都转行了。” 

3,,In the second phase of a layer of frontier hotel,Colorful Christmas lights dotted with a few several Christmas gift wholesale shops.Dozens of monopoly last Christmas gift merchants but now with only five or six home,The corridor is also foreign figure.A few are rambling wholesalers told reporters,"Over the past few years business is bad to do,This year, especially poor!Many people have turned the." 

  任先生今年不得不决定退掉在边疆宾馆的另一个店铺。 

Mr. As this year have to decided to return in the frontier hotel another shop. 

  运费上涨竞争力下降 

Freight rise less competitive 

  已经做了8年圣诞礼品生意的任先生介绍,圣诞礼品一直被公认为外贸出口的“风向标”,而欧债危机直接影响了中亚一些国家的购买能力,这导致圣诞礼品的订单数直线下滑。而另一个造成订单数下滑的重要原因便是运费的上涨。 

Have done eight years as Christmas gift business introduce Mr.,Christmas gift has been recognized as the export"vane",And the debt crisis has a direct effect on the central Asian countries purchasing power,This leads to the Christmas gifts open straight down.Another cause of the decline is open is an important reason for the transportation costs. 

  “过去一立方米货物运至阿拉木图的运费大概是100美金左右,而今年要 250美金左右。”任先生发现,过去只要对货物满意,便会直接付钱的中亚客商今年变得格外谨慎,大部分外商总会不约而同地先询问运费多少。 

"In the past a cubic meters of freight transport the goods to almaty is about 100 dollars,This year will Around 250 dollars."Let husband found,The past as long as the goods completely satisfactory,Will direct pay from central Asia this year become more cautious,Most foreign always happen to coincide to ask how much freight. 

  “由于运费上涨,部分外商来疆采购的积极性大大降低了。对于圣诞礼品这种销售周期短的产品,外商更是不敢轻易购买。”任先生给记者算了一笔账,以运载一立方米货物为例,运费250美元,折合人民币1570元,而一立方米货物价格仅为1200元人民币。这表明,不算其他费用,外商仅将采购的圣诞礼品运到阿拉木图,运费要比货物本身价格高出不少,这也让本应具备价格优势的中国产圣诞礼品,失去了竞争力。 

"Due to the rise of freight,Part of the foreign investors to jiang purchase enthusiasm greatly reduced.For Christmas gift this sales cycle short product,Foreign is not easy to buy."Mr. As to the reporter calculate a bill,To launch a cubic meters of goods as an example,Freight $250,Conversion of RMB 1570 yuan,And a cubic meters of the price is only RMB 1200.This suggests that,Not other fees,Foreign only will purchase Christmas gift to almaty,Freight than price much higher than the goods itself,This also let this should have price advantage of china-made Christmas gift,Lost competitiveness. 

  老客户也越来越少 

Old client is less and less 

  有同样感触的还有在国贸大厦负一层专卖圣诞礼品的栗燕。4日上午,记者见到栗燕,她正在绣十字绣。今年“难得的悠闲”让她感到坐立不安,“除了上涨的运费,每次交易需支付给翻译20%的翻译费,而往年是10%。商铺租金等都是成本。”栗燕介绍,过去接到一两万的订单是再平常不过的事情,但今年只能每天靠几百块的零售勉强支撑。 

Have the same feeling and in the international trade building negative a layer of monopoly Christmas gift LiYan.4 in the morning,Reporter saw LiYan,She is embroidery cross-stitch.This year"Rare leisurely and carefree"Make her feel on pins and needles,"In addition to the rising freight,Each transaction should be paid to the translation of the translation fee of 20%,And in previous years is 10%.Shops rent is cost."LiYan introduced,In the past some or order to more accurately than things,But this year can only rely on every day hundreds of pieces of retail barely support. 

  随着欧债危机的蔓延,不少阿拉木图的老客户也在向栗燕抱怨“生意难做了,今年要少进一些货”。做了5年圣诞礼品“外销+内销”生意的栗燕,经历过2008年的金融风暴,面对今年的情况,她却连连感叹,“今年的情况更糟糕”。 

With the spread of the debt crisis,Many old customers in almaty also to LiYan complain"Business difficult to do the,Less this year into some of the goods".Five years Christmas gift"Export + sale in domestic market"Business LiYan,Through 2008 financial storm,In the face of this year's situation,She is a sigh,"This year's situation worse". 

  “2008年缺的是高价订单,而今年在成本持续上升后,不仅能够赚钱的订单越来越少,再进新货的老客户也越来越少了。”栗燕说,圣诞节俨然已经变成了商铺的“剩淡季”。 

"In 2008, there is a high order,This year in the cost after rising,Can not only make money order less and less,Again into the new cargo old client is less and less."LiYan said,Christmas has become a peremptory the shops"Slack left". 



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