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LED灯具出口态势分析及前景预测--亲稳网络舆情监测室
2013-03-06

  虽然欧美等国际市场对LED灯具需求低迷,但是我国LED产品凭借价格优势在国际市场仍存较好的发展前景,预计2013年我国LED灯具出口将维持近三年增长幅度,保持在30%左右。

While Europe and the United States and other international market downturn in demand for LED lamps and lanterns,But our country LED products with competitive price in the international market remained good prospects for development,LED lamps and lanterns of 2013, China's exports are expected to maintain growth in nearly three years,Keep at around 30%.

  我国是LED灯具生产大国,近年来,随着LED产业在全球范围的普遍应用,我国LED灯具出口也随之快速增长。据调研国内主要LED灯具出口企业,造成我国LED灯具近年出口连续快速增长的主要原因有:一是国内市场发展目前相对来说并不十分成熟;二是从全球范围来看,很多国家都在加紧立法,鼓励使用节能型光源。同时,由于LED产业发展不仅对照明和半导体产业具有战略带动作用,而且还会引发家电、汽车、手机等一系列终端消费品的技术变革,因此全世界政府均不断加大扶持力度。

Our country is LED lamps production country,In recent years,As LED industry in the global scope of the common application,LED lamps and lanterns of export has been rapid growth in China.According to the research of domestic mainly LED lamps and lanterns of export enterprises,LED lamps and lanterns of continuous rapid export growth in recent years in our country main reasons:One is domestic market development is relatively not very mature;From a global scale,Many countries are stepping up legislation,Encourage the use of energy-saving light source.At the same time,Thanks to the development of LED industry not only for lighting and semiconductor industry strategically,But also can lead to electrical appliances/car/Technological change of mobile terminals and a series of consumer goods,So governments around the world are increasing support.

  2012年,我国LED灯具出口的良好形势还由于企业占有原材料、劳动力价格低下的绝对优势,产品大部分出口至欧洲、南非、中东、东南亚等地区,出口量快速增长。加之与传统灯具相比,LED灯具的利润要高出30%左右,企业盈利状况相对较好,因此,越来越多的企业参与到LED出口竞争的洪流中来。

In 2012,,LED lamps and lanterns of export situation is good in China as companies have the raw materials/Low labor price absolute advantage,Most products are exported to Europe/In South Africa/In the Middle East/Southeast Asia and other regions,Rapid growth of exports.And compared with the traditional lamps and lanterns,LED lamps and lanterns, profits more than 30%,Corporate earnings are relatively good,so,More and more enterprises to participate in the LED's export competition.

  从主要产品上看,中国出口还是以封装和应用环节的产品为主,经过前期的摸索,国内LED照明企业在国际市场上表现十分活跃,并已出现了一些优秀企业,出口国家则多为美国、德国、英国、荷兰以及南非和中东等国家和地区。

From the point of view of main products,China's export or in the packaging and application of products,After a preliminary grope,Domestic LED lighting enterprises are very active in the international market,And there has been some outstanding enterprises,Export countries is more for us/Germany/The UK/The Netherlands and South Africa and the Middle East and other countries and regions.

  去年我国LED灯具出口大幅提高

LED lamps and lanterns in China last year, exports have increased

  2010~2012年,我国LED灯具出口每年均保持增长30%以上,出口价格也逐年大幅度提高。2012年,我国LED灯具出口额达到58.7亿美元,出口同比增长30.52%,出口灯具数量达到4.87亿套,依旧呈现快速增长趋势。

In 2010 ~ 2012,LED lamps and lanterns of exports in China every year to keep growth above 30%,Export prices have also increased year by year.In 2012,,LED lamps and lanterns in China exports reached us $5.87 billion,Exports rose 30.52% year-on-year,Lamps and lanterns of export amount to 487 million sets,Still showed a trend of rapid growth.

  促使我国LED出口快速增长的另一个原因是国外市场对环保意识接受的程度高,很多国外市场已经出现了大量的LED家居灯饰(以LED作为主光源)。另外与中国相比,海外市场的价格更高利润也更加丰厚,并且款项的回收周期也更短。

LED LED export in our country is another reason for the rapid growth of overseas market to the environmental protection consciousness to accept degree is high,Many foreign markets have emerged a large number of LED home lighting(In order to LED as light source).And compared to China,Overseas market prices higher and more profitable,And payment recovery cycle is shorter.

  我国LED灯具出口主要市场为欧洲、亚洲和北美洲。2012年,我国LED灯具出口亚洲、欧洲和北美洲三大洲金额总和接近出口全球90%,其中欧洲市场占据我国出口LED灯具三分之一以上,为最主要市场。此外,今年我国LED灯具对非洲出口同比增长较快,增速超过50%。

The main market for Europe LED lamps and lanterns of export in our country/Asia and North America.In 2012,,LED lamps and lanterns in China exports to Asia/Europe and North America three continents sums closer to export 90% of the world,The European market in our country exports more than a third of LED lamps and lanterns,As the main market.In addition,LED lamps and lanterns of Africa's exports rose faster in China this year,Growth rate of more than 50%.

  从国内出口省市来看,我国LED灯具出口主要省市为广东省,占我国出口40%左右,但产品质量亟待提高。广东省是LED灯具生产大省,也是出口大省。2011年广东省LED产值已经达到约1500亿元,占全国的70%、全球的50%,并以每年翻一番的速度增长。

From the domestic export provinces and cities,The main provinces and cities as guangdong province LED lamps and lanterns of export in our country,China's exports accounted for about 40%,But the quality of the products need to be improved.Guangdong province is the largest production of LED lamps and lanterns,Also export big province.In 2011 in guangdong province LED output value has reached about 150 billion yuan,70% of the country/50% of the world,And rising at an annual rate of doubling.

  我国LED产业规模逐渐扩大

China LED industry scale expanding gradually

  我国LED产业集中于下游应用领域。LED产业链包括外延生长及芯片制造、封装和应用。上游LED芯片厂商根据LED元件结构的需要,先进行金属蒸镀,然后在外延晶片上光罩蚀刻及热处理并制作LED两端的金属电极,接着将衬底磨薄、抛光后切割为细小的LED芯片;中游LED封装是指用环氧树脂或有机硅等材料把LED芯片和支架包封起来的过程;下游应用是指将封装后的LED器件用于生产各种应用产品,如灯条、筒灯、射灯、汽车灯、背光源、显示屏等。

LED industry in China focused on the downstream applications.LED industry chain including epitaxial growth and chips/Encapsulation and application.Upstream of the LED chip manufacturer according to the needs of the LED element structure,To metal deposition,Then in the epitaxial wafer polishing mask etching and metal electrodes at the ends of the heat treatment and production of LED,Then the substrate worn thin/After polishing cutting for small LED chips;Middle reaches of LED packaging refers to the leds with epoxy resin or organic material such as silicon chips and stent coating process;Refers to the downstream application after encapsulation device used in the production of various kinds of LED application products,As the article lamp./Tube light/Shoot the light/Car light/Back light/Display, etc..

  上游:2012年我国LED外延芯片行业规模达到72亿元,较2011年的60亿元增长20%,主要原因是2010年至2012年期间,LED芯片平均价格下降超过60%。

The upstream:LED epitaxy chip industry scale in China in 2012 reached 7.2 billion yuan,Growth of 20% from 2011 2011 yuan,The main reason is that during 2010 to 2012,The LED chip prices fell more than 60% on average.

  中游:2012年我国LED封装行业规模达到397亿元,较2011年320亿元增长24%。2012年我国LED照明白光封装器件平均价格下降幅度超过30%。封装器件价格的快速下降,促使封装企业开发利润高、应用领域需求旺盛的产品。

In the middle:The scale of LED packaging industry in China reached 39.7 billion yuan in 2012,Growth of 24% from 2011, 2011 yuan.LED lighting in China in 2012 white packaging device average prices fell more than 30%.Rapid decline in prices of encapsulated device,Led packaging companies develop high profits/Applications demand products.

  下游:2012年我国LED应用行业规模达到1590亿元,同比增长37%。LED应用成为上中下游产业链增长最快的环节。我国已经成为全球最主要的LED应用产品生产基地,除LED大尺寸背光产品外,2012年全球65%以上的LED应用产品在我国生产。

The downstream:LED application industry scale in our country in 2012 reached 159 billion yuan,Up 37% from a year earlier.Leds become on the middle and lower reaches of the industrial chain of the fastest growing segment.Our country has become the world's main production base of LED application products,In addition to the large size LED backlight products,In 2012, more than 65% of the global LED application products production in our country.

  我国LED灯具生产企业成本竞争优势明显,产业规模逐年扩大,颇受国际市场青睐。经过30多年的发展,我国LED产业已初步形成了较为完整的产业链。LED产业在经历了买器件、买芯片、买外延片之路后,目前已初步实现了自主生产外延片和芯片。

China LED lamps production enterprise cost competitive advantage is obvious,Industry scale expanding year by year,Is quite popular with the international market.After 30 years development,LED industry in China has initially formed a relatively complete industrial chain.LED industry after buying the device/Buy chips/Buy epitaxial wafer after road,Has preliminarily realized the autonomous production of epitaxial wafer and chip.

  目前,我国从事LED产业的人数达50余万人,研究机构20多家,企业8000多家,其中上游企业约50余家,封装企业约1000余家,下游应用企业约7000余家。

At present,The number of people engaged in the LED industry in China amounted to more than 50, ten thousand people,More than 20 research institutions,More than 8000 enterprises,With more than about 50 upstream enterprises,More than about 1000 packaging companies,More than about 7000 enterprises downstream applications.

  我国的LED出口在世界市场中占有很大份额,尤其近年来,呈逐年上升的增长趋势。据调研分析,我国占有原材料、劳动力价格低的优势,是世界各国采购LED产品的主要地点。目前能与我国LED出口量竞争的只有美国、日本等少数国家。随着全球LED推广范围的不断扩大,市场竞争也日趋白热化。

Our LED export occupies a large share in the world market,Especially in recent years,A rising trend year by year.According to the survey analysis,The possession of raw materials in our country/Low labor price advantage,Is the main place of purchasing LED products from all over the world.Now can only compete with leds in our country exports the United States/In a few countries such as Japan.As the global LED promotion scope expands unceasingly,Market competition is fierce.

  我国LED灯具企业应警惕国际贸易(行情 专区)摩擦影响。随着我国LED灯具出口逐年快速增长,同行业之间出口日趋恶性低价竞争,国际市场在趋于饱和状态后势必采取对我国LED产业反倾销、反补贴等贸易制裁手段,应引起我国LED生产企业的警惕。

LED lamps and lanterns of enterprise should be alert to the international trade of our country(market The zone)The friction effect.Along with the LED lamps and lanterns exports rapid growth year by year,The increasingly vicious export competition between in the same industry,In the international market tends to saturation after is bound to take the LED industry anti-dumping to our country/Countervailing trade sanctions, etc,Should be the benefit of the LED manufacturer in China.

  近日美国UL组织正在着手制定一系列涉及LED产品的安全评定标准。出口贸易遭遇的技术壁垒,在照明行业中已屡见不鲜,它无疑是继人民币增值、出口退税下调、原材料价格上涨等诸多出口压力下的又一严重打击。

Recently the United States UL safety in organization is setting up a series of LED products of evaluation criteria.Exports encountered technical barriers,Have been in the lighting industry,It is certainly the RMB appreciation/Export rebate cut/Raw material prices and other export pressure yet another serious blow.

  我国LED灯具由于质量与国际上发达国家差距较大,出口尚存隐忧。一直以来,我国LED在产品封装上占优势,但在产品研发及芯片制造等方面还远远赶不上欧美等发达国家。国际上的LED中高端产品都产自我国台湾地区及日本、欧美等地。

LED lamps and lanterns in China due to the quality and the international developed countries differ greatly,Exports remain malaises.Has always been,LED has the superior product packaging in our country,But in terms of product development and chip manufacturing is far behind the pace of European and American developed countries.LED the international high-end products are produced in our country Taiwan area and Japan/Europe and the United States, etc.

  在我国,以珠三角地区企业为例,众多中小型企业只能大批生产彩虹管等质量要求不高的产品,甚至有很多企业不能生产出符合欧美等发达国家认证的产品,只能输往非洲、印度、阿拉伯等落后国家和地区,以低价格优势取得利润,这显然不符合国际发展趋势且容易造成恶劣影响。此外,同行业之间出口竞争的加剧,导致竞相压价的恶性竞争,产品质量得不到保证,面临很多质量赔款,出口美誉度大幅下降,这也为我国LED灯具出口带来了巨大压力和隐患。

In our country,Enterprises in the pearl river delta area as an example,Many small and medium-sized enterprise can mass production rainbow tube, etc. Product quality requirement is not high,Even there are a lot of enterprise is unable to produce products conforming to the European and American developed countries,Can only be shipped to Africa/India/The Arab and other poor countries and regions,With a low price advantage made profits,This obviously does not conform to the international development trend and easily.In addition,The competition between the same industry exports,Lead to a vicious competition of heavy discounting,Product quality is not guaranteed,Facing many quality claims,Export reputation has fallen dramatically,This also for the LED lamps and lanterns in China export has brought the huge pressure and hidden trouble.

  我国LED灯具出口增幅维持在30%

LED lamps and lanterns in China export growth remained at 30%

  2012年我国LED行业规模增长速度超过30%,表明市场增长速度依旧维持在较高水平,但整个LED产业产能扩张的速度远大于规模增长的速度,激烈的价格竞争导致了整个行业出口形势不容盲目乐观。

The growth rate of China's LED industry scale more than 30% in 2012,Suggests that the market growth rate is still maintained at high level,But the whole LED industry capacity expansion is greater than the speed of growth of the scale,Fierce price competition in the industry export situation is not optimistic blindly.

  受全球经济不景气的影响,2012年欧美、日本等市场增长速度不如国内市场,加上我国LED出口企业数量猛增,整个产业链产品价格还将大幅度下降,放款周期延长,部分企业流动资金紧张,坏账风险激增,直接导致毛利率下降明显。另外,例如LED外延芯片、显示屏等步入竞争淘汰期,部分企业倒闭现象增加,兼并收购现象也越发明显,以上种种风险导致我国LED出口企业今年预期订单普遍下降。

Affected by the global recession,Europe and the United States in 2012/Japan's growth in markets such as the domestic market,Along with our country export enterprise surge in the number of LED,The whole industrial chain product prices will drop dramatically,Loan period extended,Some enterprises cash flow tension,Bad debt risk,Directly lead to obvious lower gross margins.In addition,Such as LED epitaxial chips/Display and so on into the competition phase out period,Part of enterprise collapse phenomenon,Merger and acquisition phenomenon is more obvious,All this risk LED to the decrease of the leds in our country export enterprise common expectations this year order.

  虽然面临着国际上欧美等市场低迷的需求形势,但从近两年法兰克福国际灯饰展会、香港灯饰展等全球知名展会了解到,国外客商依旧对LED产品兴趣浓厚,我国LED产品凭借价格优势在欧美市场还有较好的发展前景。综上所述,2013年我国LED灯具出口还将维持近三年增长幅度,保持在30%左右,但相关企业更应关注到国内外政策和市场的变化情况。

While facing the European and American market downturn in demand situation in the world,But from Frankfurt international lighting fair in the past two years/World famous exhibitions such as Hong Kong lighting fair to understand,Foreign trader still has a strong interest in LED products,LED products with competitive price in our country in the European and American market and good prospects for development.From what has been discussed above,LED lamps and lanterns of 2013, China's exports will keep growth in nearly three years,Keep at around 30%,But the enterprise should focus on the domestic and foreign policies and the change of the market.



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