何天骄

何天骄

　　昨日，国家质检总局发布的《进出口乳品检验检疫监督管理办法》（下称《办法》）正式施行，中商流通生产力促进中心乳业分析师宋亮向《第一财经日报》坦言，此办法出台后，一批不规范，或者假冒进口奶粉企业或将被洗牌出局。

昨日,General administration of quality supervision, inspection and quarantine issued[Dairy import and export inspection and quarantine supervision and management measures](Hereinafter referred to as[Way to])The formal implementation of,Dairy analyst Song Liang to zhongshang circulation productivity center[First financial daily]admitted,This is passed,A batch of non-standard,Or counterfeit import milk powder companies or shuffle is out.

　　随着多国限制中国消费者代购通道，就连中国香港也对内地实施限购措施。在这种情况下，加强本国消费者对本国进口乳品的信心尤为重要，因此，《办法》出台的意义重大。

随着多国限制中国消费者代购通道,Even Hong Kong, China, the mainland implementation measures for purchasing.In this case,To strengthen its consumer confidence in domestic dairy imports is particularly important,so,[Way to]Of great significance.

　　上海出入境检验检疫局相关负责人向本报透露，此次《办法》突出强调了企业的主体责任，提高了乳品进口的门槛。主要通过四个方面来加强进口乳品的质量把控：进口企业需配备技术、管理人员保证进口乳品符合国内标准，进口企业建立完善进口食品安全管理制度（包括销售信息记录、风险信息报告、召回、仓储物流管理等制度），进口环节增加了企业需提供进口乳品检测报告要求，进口乳业需向公众公开乳品种类、产地、品牌等信息。其中，上海出入境检验检疫局还将建立风险预警、企业诚信管理等措施。

上海出入境Inspection and quarantine局相关负责人向本报透露,the[Way to]Highlight the main body of enterprise responsibility,Raised the threshold of the dairy import.Mainly through four aspects to strengthen the imported dairy products quality control:Importers should be equipped with technology/Managers ensure that import dairy products conform to the national standard,Imported companies establish and improve food safety management system(Including sales records/Risk information report/A recall/Logistics management system),Import links increases the enterprise shall provide the imported dairy products test report requirement,Imported dairy products need to be open to the public types of dairy products/Of origin/The information such as brand.Among them,Shanghai entry-exit inspection and quarantine bureau will also set up the risk early warning/Enterprise credit management measures.

　　宋亮告诉记者，此次《办法》的出台完善了进口乳品监管制度，特别加强了对进口乳品信息透明化、可溯源的要求，或将有效避免市场上进口乳品鱼龙混杂的局面。当前市场上很多乳企打着进口的幌子，采取广告误导、虚假宣传等手段混淆视听，令消费者真假难辨。纽瑞滋总裁刘宁也向记者表示，虽然公司奶源、加工、罐装都在新西兰，属于真正意义上的原装进口，虽然公司将所有奶源产地、检验检疫、进出口证书等完整的原装进口奶粉证书公布于官网，但由于市场鱼龙混杂，依旧受到市场一些质疑，因此刘宁认为，规范进口奶粉市场尤为重要，可防止“劣币驱逐良币”。

Song Liang told reporters,the[Way to]Of the perfect the imported dairy products supervision system,Especially to strengthen the information transparency on imported milk products/Can be traced back,或将有效To avoid市场上进口乳品鱼龙混杂的局面.The current market on the cover of imported many milk companies,Take advertisements mislead/False propaganda to obfuscate,Consumer butch.Gerry ritz, President liu told reporters,Although milk/processing/Cans are in New Zealand,Belong to the original installation import in the true sense,Although the company will all raw milk production/Inspection and quarantine/Certificate of import and export of complete certificates of imported milk powder posted on website,But because of the market,Still has some questions,So Mr. Liu think,Imported milk powder market is particularly important,Can prevent"Good money after bad money".

　　中新贸易协会相关负责人告诉记者，从2008年至今，中新之间的乳品贸易增长了近393%，目前中国已经是新西兰第一大贸易国。

中新贸易协会相关负责人告诉记者,From 2008 to present,Bilateral trade growth between the milk products by almost 393%,China now is New Zealand's first largest trading nation.

　　而作为中国最大的乳品进口国，新西兰也面临一些不法进口商利用新西兰做虚假宣传的窘境。相关人士告诉记者，目前将新西兰乳品作为宣传的相关奶粉分为三种，一种是品牌注册、奶源、加工均在新西兰；一种是品牌、奶源在新西兰，加工在国内；一种是奶源、加工均在国内，仅仅品牌注册在新西兰。

而作为中国最大的乳品进口国,New Zealand is also facing some illegal importers use false advertising.Sources told reporters,Now the New Zealand dairy as propaganda related milk powder is divided into three kinds,Is a registered brand/Raw milk/Processing both in New Zealand;Is a kind of brand/Milk in New Zealand,Processing in domestic;Is a kind of milk/Processing both in the domestic,Only brand registered in New Zealand.

　　新西兰初级产业部相关负责人告诉记者，作为全球最大的乳品出口国，如果是奶源、加工均在新西兰的产品，其产品品质将严格按照新西兰出口国的标准生产，并受到新西兰严格的监管，品质均有保障，但如果只是品牌注册在新西兰，这部分产品则可能打着新西兰的幌子给新西兰乳品品质抹黑。该负责人也向记者坦言，将进一步加强与中国政府的合作，研究办法加强中国消费者购买进口乳品的信心。

新西兰初级产业部相关负责人告诉记者,As one of the world's largest dairy exporter,If it is milk/Processing products in New Zealand,The product quality will be strictly produced according to the standard of New Zealand exporters,Strict regulation and New Zealand,Quality are guaranteed,But if just brand registered in New Zealand,This part of the product may be the cover of New Zealand New Zealand dairy products quality into disrepute.The head also said to the reporter,Will further strengthen cooperation with the Chinese government,The way to strengthen the confidence of consumers to buy imported milk products in China.

　　而刘宁最近有点烦，他亲手创办的原装进口品牌面临市场一些质疑之声。由于市场进口奶粉品牌鱼龙混杂，纽瑞滋也被质疑进口奶粉品牌的身份。刘宁坦言，之所以做原装进口奶粉主要是看中了新西兰奶粉的品质优势，而规范进口乳品市场将有利于加强消费者对国内进口奶粉的信心，利于企业将优质稀缺性奶源锁定并通过生产加工引入中国。

而刘宁最近有点烦,He established imported brands in the market some of the question.Due to market imported milk powder brands,Gerry ritz is challenged with imported milk powder brand identity.Mr. Liu said,It made of imported milk powder mainly focuses on the New Zealand milk powder quality advantage,And imported dairy market will be beneficial to strengthen consumer confidence in domestic and imported milk powder,For enterprises to high-quality scarcity milk locking and through the production process into China.

　　现在，最令刘宁等担心的是，一旦国内消费者对海外奶源失去信心，即便海外有再好的奶源、乳制品，也很难被内地消费者认可。

现在,The most fear is Mr. Liu, etc,Once the domestic consumers lose confidence in overseas raw milk,Even if the overseas have again good milk/Dairy products,It is hard to be recognized mainland consumers.

　　此次《办法》即要求进口乳企公开乳品种类、产地、品牌等信息，以免企业弄虚作假。宋亮告诉记者，该办法让检验检疫部门以及工商部门有了执法的依据，通过将乳品的奶源产地、加工企业、当地政府检验检疫证书等在政府备案，使中国政府加强了对进口奶粉的监管溯源，一些奶源、加工均在国内的品牌企业将无法继续以进口品牌的名义进行宣传，一批实力不足、奶源混乱、非法代工的企业也将被踢出进口奶粉行列。市场将会出现洗牌。

the[Way to]Requiring imported milk companies public types of dairy products/Of origin/The information such as brand,In order to avoid corporate fraud.Song Liang told reporters,The way to make inspection and quarantine department and the ministry of commerce and industry has the basis of the enforcement of the law,By transforming the raw milk dairy producer/Processing enterprises/The local government inspection and quarantine certificate, etc. In the government for the record,Make the Chinese government to strengthen the supervision of the imported milk powder traceability,Some milk/Processing both in the domestic brand enterprise will not be able to continue to promote in the name of the imported brand,A batch of power shortage/Milk mess/Illegal foundry enterprises will be kicked out of imported milk powder.There will be a reshuffle.