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卫浴行业出口国际 未来的形势喜人--亲稳舆论引导监测室
2013-05-04
卫浴行业的不断发展革新,卫浴产品的新特点也是很好的,因此,经过在国际市场上的打拼与扎实、迅速的发展,我国的卫浴产业终于登上世界大舞台,而为国际卫浴同行所刮目相看。
The continuous development of sanitary ware industry innovation,The specialties of the sanitary ware products is also very good,so,After struggling with solid in the international market/The rapid development,Sanitary ware industry in China, finally step onto the world stage,And for the international sanitary ware peers have sit up and take notice.
??目前,我国已成为世界上产量最大的卫浴产品生产大国,各种琳琅满目的卫浴产品开始大量出口到国际市场,而且增长势头继续看好,形势十分喜人。
??At present,The largest output in China has become the world's bathroom products in production,All kinds of wide variety of sanitary ware products began to a large number of exports to international markets,And momentum continues to look good,The situation is very good.
??近来,经过对国际卫浴博览会上获取的新型卫浴产品样本,以及对目前卫浴产品发展动向进行了分析与研究。在2010年乃至以后几年内,面临国际市场不断变化着的新需求,卫浴行业的发展将呈现以下几大特点。
??recently,Through to the international sanitary ware fair access to new sanitary ware product samples,And analyses the current development trend of bathroom products and research.In 2010, and even a few years later,Facing the changing international market new demand,Sanitary ware industry development will present the following a few big characteristics.
??根据国际卫浴市场准入标准要求,卫浴产品出口必须达到ISO90000国际质量体系认证。另外还要有国际采标认证、输美认证等多项为各国认可的产品标志与标准。如要直接出口到欧美等西方国家,则还要随时注意这些国家的产品标准,及随时发生的有关贸易壁垒方面的要求与变化。必须不断提升卫浴产品出口的技术含量,继续提高出口产品的档次与附加值。
??According to the international sanitary ware market access standards,Bathroom products export must achieve ISO90000 international quality system certification.Also, there are international standard certification/Certification of imports such as approved by the national product marked with the standard.If you want to direct export to Europe and the United States and other western countries,Has to pay attention to the product standards in these countries at any time,And that happens from time to time request and change about trade barriers.Must constantly improve technology content of bathroom products exports,Continue to improve the level of export products with added value.
??如加强引入新型卫浴产品生产的新技术,如纳米抗菌陶瓷技术、绿色制品生产技术等,不断开发出新一代的新型高档产品,以满足国内外市场的需求,也有利于将产品打入国际高端市场。这一发展趋势或许将保持相当一段时间。因此,卫浴产品生产企业在组织新产品开发工作与扩大出口之前,应该高度重视这一特点。
??Such as strengthening the introduction of new sanitary ware product production new technology,Such as nano antibacterial ceramic technology/Green products production technology, etc,To develop a new generation of new type high grade product,To meet the demand of the market both at home and abroad,Also makes the products enter the international high-end market.This trend will probably stay for quite some time.so,Sanitary ware products production enterprises before the group work to develop new products and expand exports,Should attach great importance to this feature.
??目前卫浴产品的概念,已经远远突破过去的传统观念。作为现代化豪华生活的标志性用品,它进入人们生活的方方面面。即不仅具有卫生与清洁功能,还应包括保健功能、欣赏功能以及娱乐功能。在使用功能方面,仅卫生洁具产品的冲洗方式就出现了旋冲式、静音式、斜冲式、直落式、虹吸式、喷射式等。卫生洁具产品的造型出现了连体式、与台盆系列、连体式坐便器、妇洗器、蹲便式器、小便器、拖布盆、柱式或台式洗面器等。近年来,卫浴洁具还推出了附加有悠闲式浴缸、柜盆、蒸汽房等功能的一系列配套产品。因此,未来,卫浴市场将会呈现出品种多样化的发展趋势是不言而喻的。
??At present the concept of bathroom products,Has break through the traditional concept of the past.As a landmark of modern luxury life supplies,It into all aspects of people's life.Which is not only a health and clean function,Should also include the health care function/Appreciate the function and entertainment function.In the use of functional aspects,Sanitary ware products only churn in the type washing way/Silent type/Oblique shock type/Straight type/Siphon type/Injection etc..The modelling of sanitary ware products appeared even the postures/With the basin series/Even sit implement/Fu washer/Crouch type machine/urinal/Mop basin/Column or table wash basin, etc.In recent years,Sanitary ware also launched additional have a carefree type bath crock/Cabinet basin/Steam room, and other functions, a series of accessory products.so,In the future,Sanitary ware market will present a variety of trends is self-evident.
??按照国际市场消费者的购物心理,一件好的卫浴产品,必须能够满足现代化生活方式,能够具备比较完整的各项功能。如在满足使用功能之外,还需要解决节水、节能、环保、舒适、保健、防老化、感应智能等多项功能,具有明显的可循环性与强烈的绿色消费概念。这样就要求新一代的产品,必须能够尽量利用生物技术、电子技术、感应技术等综合高科技成果,将各种新功能进行组合配套,以提高卫浴产品的综合功能与实物质量。
??In accordance with the international market of consumer shopping psychology,A good product that defend bath,Must be able to meet the modern way of life,Each function can have relatively complete.As in the outside meet the use function,Also need to solve water saving/Energy saving/Environmental protection/comfortable/Health care/Anti aging/Induction of intelligent functions,Has obvious recycled and green consumption concept.This is a new generation of products,Must be able to make the most of biological technology/Electronic technology/Sensing technology such as integrated high-tech achievements,To all sorts of new features are combined,To improve the comprehensive function and physical quality of bathroom products.
??过去,人们使用的卫浴产品,往往不注重色调的调配,有时仅强调洁白如玉的外观效果。但是其色泽的冷调却使许多人感觉不舒服。现在,人们普遍认可得是颜色与色调的多元化外貌。卫浴企业应该利用各种釉料相互之间的配合,创造出各种流行的新的装饰色彩。卫浴产品的变幻节奏,就如同每年世界上大型国际服装展览会推销流行色彩那样,在色彩上时时显示出领导流行新潮流的视觉功能。
??In the past,People to use the bathroom products,Often do not pay attention to tonal mix,Sometimes only the white appearance.But its cold tone color make many people feel uncomfortable.now,It is widely accepted is the diversity of color and color appearance.Sanitary ware enterprise should use a variety of glaze to cooperate with each other,Create a variety of popular new decoration color.Bathroom products changing rhythm,As large international garment exhibition to promote popular colour in the world every year,Always show leadership on colour fashion the new trend of visual function.
??随着人们审美视角的不断更新与国内外市场需求的急剧变化,必须加快研制新一代的釉色装饰品种,加强产品的新色彩装饰。如近年来在新型卫浴的主要构成产品,卫生洁具新出现的粉红、深红、粉蓝、深蓝、酒瓶绿、南瓜黄、淡杏黄、嫩竹、黑色等颜色的装饰,就非常受到消费者的青睐。
??Along with the continuous renewal of people's aesthetic view and rapid change of market demand at home and abroad,Need to accelerate the development of a new generation of glaze decoration products,Strengthen the new color decoration products.As in recent years in the constitution of new sanitary products,Sanitary ware new pink/Dark red/Powder blue/Deep blue/Bottle green/Pumpkin yellow/Pale apricot yellow/NenZhu/The adornment of color such as black,It is favored by consumers.
??现在,国际上的卫浴生产发达国家,由于目前卫浴产品新功能的增多与丰富,其生产链条已牵连到大量的配件生产。
??now,The sanitary production of developed countries in the world,Because the product that defend bath more new features and rich,The production chain has been implicated in a large number of accessories production.
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