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欧美订单量大幅下降 家具行业出口遇冷--亲稳网络舆情监测室
2012-07-26
“今年上半年,与公司有业务联系的欧洲客户基本没有下单,而以前每两个月就有一个货柜的订单的客户,现在变成了每四个月才有一个货柜。”昨天,诸暨一家家具出口企业的相关负责人在接受采访时透露,“像我们这样主要出口国家集中在欧洲的家具企业日子都不好过。”
“In the first half of this year,And the company has business relations basically no European customers order,And every two months before there is a container of the customer orders,Now into every four months to have a container。”yesterday,Zhuji is a furniture of export enterprises related principal said in an interview,“We mainly export countries such as concentrated in Europe furniture enterprise alike。”
近两年,我国制造业成本优势逐步减弱,特别是家具出口遭受重创。而近日,欧盟正式通过了“木材及木制品规例和新环保设计指令”,进一步提高了我国木制品输欧门槛,令本就处于寒冬的家具出口市场雪上加霜。
Nearly two years,Our manufacturing cost advantage gradually diminishing,Especially furniture export suffered a severe blow。And recently,The eu formally through the......“Wood and wood products regulation and new environmental protection design instructions”,Further promote the wood products lose the threshold,This is in the winter to furniture to export market。
家具出口形势总体甚忧
The export situation what general furniture sorrow
据介绍,今年家具出口主要面临三大困难:原材料成本上升、人工成本上升及人民币升值。像家具板材、油漆、胶水等原材料全线涨价,最高涨幅超过50%。再加上一些家具企业的议价能力不强,导致企业利润变薄,风险加大。
According to introducing,This year the main export furniture faces three big difficult:The rise in the cost of raw materials、Rising labor costs and the appreciation of the renminbi。Like furniture plank、paint、All the raw material such as glue in price,The highest rose more than 50%。Plus some furniture enterprise bargaining capability is not strong,Lead to enterprise profit thin,Increased risk。
欧美市场对中国家具标准也日趋严格,今年年初,美国参议院通过了《复合木制品甲醛标准法案》,该法案将于2012年7月1日起正式实施。此次通过的新法案再次降低了在美国销售和批发的木制品的甲醛释放量,其中对木制品的原材料刨花板甲醛释放量从0.3ppm降至0.09ppm,硬木胶合板的甲醛释放量从0.2ppm降至0.05ppm,给我国家具出口带来了重大挑战。
The European and American market to Chinese furniture has become increasingly strict standard,Earlier this year,The United States senate passed《Compound wood formaldehyde standards act》,The bill will be on July 1, 2012 officially implemented。The new legislation which pass down again the sales in the United States and the wood products wholesale of formaldehyde release a quantity,Among the wood raw materials particieboard formaldehyde release a quantity from 0.3 PPM dropped to 0.09 PPM,Hardwood plywood formaldehyde release a quantity from 0.2 PPM dropped to 0.05 PPM,To bring China furniture export major challenges。
随后,两项旨在约束我国木制家具出口的“欧盟木材及木制品规例和新环保设计指令”也正式通过。新条例要求木材生产加工销售链条上的所有厂商,必须提交木材来源地、国家及森林、木材体积和重量、原木供应商的名称地址等证明木材来源合法性的基本资料,非法木材及木制品将受到严厉处罚。对于中小企业来说,新规负面影响较大,这一方面是由于中小企业长期以来是依靠低价格、低成本优势打入欧美家具市场,身份认证增加了其成本压力,或将导致难以在欧盟市场立足。
then,Two designed to keep the our country export wooden furniture“The European Union wood and wood regulation and new environmental protection design instructions”Also officially through the。The new rules require the timber production, processing and sales of the chain all manufacturers,Must submit source of wood、National and forest、Timber volume and weight、The name of the log suppliers such as wood source address proof the legality of the basic material,Illegal wood and wood products will be severely punished。For small and medium-sized enterprise for example,New rule to negative impact is bigger,This was partly due to small and medium-sized enterprise for a long time is depend on low price、Low cost advantage into Europe and the United States furniture market,The identity authentication cost increases the pressure,Or will lead to in the eu market foothold。
内外销两条腿走路更稳健
Two legs to sell more robust
记者从绍兴检验检疫局了解到,今年1~6月,我市出口美国木家具共456批,出口货值812.5万美元,批次与货值比去年同比增长20.3%和23.1%。由于调整得当,家具对美出口依旧逆势走强。但专家建议家具企业,鉴于出口形势总体甚忧,还是两条腿走路更为稳健。
Reporters from shaoxing inspection and quarantine to understand,1 ~ 6 month this year,The wood furniture exports to the United States of 456,Export value of 8.125 million dollars,Batch and value than last year the year-on-year growth of 20.3% and 23.1%。Due to the proper adjustment,Furniture exports to America is still going strong contrarian。But experts suggest furniture enterprise,In view of the overall export situation very sorrow,Or walk on two legs more robust。
“与内销相比,外销更容易赚钱,在市场行情好时,通过展会就可以轻而易举地卖出产品。外销主要采用代工和贴牌的方式,企业可以减少大笔的前期品牌推广等资金。即使现在家具出口形势不容乐观,很多出口企业也依旧‘硬撑’着。”在采访中,诸暨喜来欣家具厂的周经理一语道出了目前家具出口企业“死守外销”的主要原因。
“Compared with domestic,Export more likely to earn money,In the market is good,Through the exhibition can easily sell products。Export mainly USES the generation of labor and stick a card way,Enterprise can reduce the sums of brand promotion and other funds。Even now furniture export situation is not optimistic,Many export enterprise also remains‘go’the。”In the interview,Zhuji is pleased to hin of furniture factory ZhouJingLi one expresses the export enterprise at present furniture“Export duty”Is the main reason for the。
“对于做惯了外销的家具企业而言,在外销转内销的过程中确实会面临种种困难和挑战,但两条腿走路总比一条腿走得稳。”绍兴巨象家具有限公司的内销部负责人告诉记者,虽然公司也从事出口业务,但从2008年金融危机开始,公司就未雨绸缪,开始将一部分精力放在国内市场。
“To do the furniture used to export for the enterprise,In the process of export turns sale in domestic market really will face many difficulties and challenges,But two legs is better than a leg walk fast。”Shaoxing giant like furniture Co., LTD of domestic department chief told reporters,Although the company also engaged in export business,But from the 2008 financial crisis began,The company will save for a rainy day,Start will be part of energy in the domestic market。
“金融危机让我们更加确定,内外销两条腿走路是正确的。”这位负责人说,“今年我们的订单已经排到10月份了。”记者注意到,与“巨象家具”一样,多家表示“生意不错”的家具生产企业中,清一色都是内外贸两条腿走路的企业。
“Financial crisis let us more determined,To sell two legs are correct。”In the,“This year we order has row until October。”Reporters noticed that,and“Giant like furniture”as,Several said“Business was good”Furniture production enterprise,Amongst all domestic and foreign trade two legs of the enterprise。
看起来,家具出口加工企业转型为内外销并举的产销一体化企业已是大势所趋,其中不少公司已经尝到转型内销的甜头。
looks,Furniture export processing enterprise transformation in the production and marketing to sell and integration enterprise already is the trend of The Times,Many of the companies have reaped the benefits of the taste of the domestic transformation。
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