2012年上半年，国内出口市场与内需不振相呼应呈现典型的疲软态势。就空调出口情况而言，没有脱离整体不利的环境，不过相对来说，空调出口未出现令人担忧的大幅滑坡。根据海关统计数据，2012年1-6月份，国内空调出口量累计3081.69万台，同比下滑1.42%，出口额累计为66.16亿美元，同比增长4.80%。

In the first half of 2012，Domestic export market and domestic demand of photograph echo has a characteristic weakening trend。Air conditioning for exports，No adverse environment from the whole，But relatively speaking，Air conditioning export did not appear alarming drop-off in。According to customs statistics，2012 1-June，Domestic air conditioning exports total 30.8169 million sets，Decline 1.42% year-on-year，Exports accumulative total of $6.616 billion，Year-on-year growth of 4.80%。

　　出口刚需仍存在

Just need to export remains

　　这种出口下滑中的稳定因素在于北美、日本两大主要出口国家依旧维持了不同程度的增长，数据显示，1-6月份出口北美、日本的空调量分别为902.51万台、315.00万台，同比分别增长14.81%、8.06%，在出口额上，两大主要区域也分别同比增长22.84%、15.04%。

The export the stabilizing factor of the decline in North America、Japan's two main export countries still maintain the different levels of growth，Data shows，1-June exports North America、Japan respectively for 9.0251 million sets of air conditioning、3.15 million computers，Year-on-year growth of 14.81%, respectively、8.06%，Exports in the，Two big main area respectively year-on-year growth of 22.84%、15.04%。

　　关于北美地区，上半年有迹象表明该市场有回暖迹象，从美国经济来看，在本轮危机中复苏以来，就业?房地产和消费等关键领域共同显示出改善信号，这对上半年的国内空调出口有利好的方面。

About North America，There is a sign that the market in the first half of a thaw signs，From the American economy and see，In this crisis since the recovery，employment?Real estate and consumption and other key areas to show improve signal，The first half of the domestic air conditioning export advantage of good things。

　　一些新兴国家市场继续传递出积极信号，例如沙特阿拉伯、阿尔及利亚、以色列、伊拉克、利比亚等国家上半年空调出口均有增长。而阿根廷、巴西、俄罗斯、阿联酋等国家空调出口有明显下滑。

Some emerging markets continue to pass a positive signal，Such as Saudi Arabia、Algeria、Israel、Iraq、Countries such as Libya export growth in the first half of all have air conditioning。And Argentina's、Brazil、Russia、Countries such as the united Arab emirates has a significant slowdown in export air conditioning。

　　从北美、日本的出口规模可以看出，空调出口市场硬性需求仍存在，而此消彼长的市场特征也表明，一些新兴的出口市场有待空调企业继续挖潜。眼下空调企业也在积极做出口转型调整，笔者从今年4月份的广交会上就了解到，空调企业已开始对客户结构进行调整，同时加大自有品牌出口力度，拉长产品线，升级空调产品，在能效、变频技术上加大创新等，以此带动新消费渠道的增长。

From North America、Japan's export scale can be seen，Air conditioning export market demand is still there rigid，And the market characteristics also suggests that away，Some emerging export market to be air conditioning enterprise continue to tap。The air conditioning enterprise are actively do adjust export transformation，From the April this year of learned at the fair，Air conditioning enterprise started to customer structure adjustment，At the same time increase their own brands export strength，Spin product line，Upgrade air conditioning products，Energy efficiency in、Frequency conversion technology to increase innovation，To promote the growth of the new consumer channels。

　　顺德出口现险情

Shunde export now to save

　　今年年初，广东省出口就显现危情，其上半年空调出口情况亦是如此。从海关统计的顺德、中山两地空调出口分别下滑17.84%、18.46%的程度就能体现出来。而珠海地区空调出口同比增长38.97%，由此可判断企业中格力上半年空调出口情况较为乐观。宁波、芜湖、嘉定等长三角地区的主要经营地区上半年出口增长比较乐观。

Earlier this year，Guangdong province are feeling appears export，In the first half of the air conditioning export situation as well。From the customs statistics of shunde、Zhongshan both air conditioning exports fell 17.84%, respectively、The degree of 18.46% can be reflected。And in zhuhai air conditioning export year-on-year growth of 38.97%，Thus the judgment enterprise in the first half of the gree in air conditioning exports more optimistic。ningbo、wuhu、Jiading corolla triangle export growth in the first half of the main business area is more optimistic。

　　空调企业加速出口转型

Air conditioning enterprise accelerated export transformation

　　从目前的情况来看，虽然北美市场有回暖迹象，新兴市场有喜人表现，但整体外围环境仍有诸多不确定性，出口不振的情况未有改善。这些不利因素进而倒逼空调企业加速出口转型。

According to the current situation，Although north American market has warmed signs，Emerging markets have satisfactory performance，But the whole peripheral environment is still many uncertainties，The situation of the export of no improvement。These unfavorable factors and DaoBi air conditioning enterprise accelerated export transformation。

　　除了上述志高的一些调整措施外，空调企业也加大了自有品牌出口的投入和布局。据笔者掌握的情况，格力已在88个国家与地区进行了自有品牌布局，2012年起，格力又加大了美国市场的布局，并以美国市场为核心，向周围国家辐射，加大自有品牌布局力度。美的在开拓全球化市场过程中也已并购的方式加大自有品牌输出，例如继埃及Miraco公司股权收购之后，去年年底美的又完成收购开利拉美空调业务。（记者 明彦华）

In addition to the above chigo some adjustments of the measures，Air conditioning enterprise have increased their own brand export of input and layout。According to the author of the master，Gree has set up a file in the 88 countries and regions own brand layout，Since 2012，Gree and increased the market of the layout，And at the U.S. market as the core，To surrounding countries radiation，Increase the own brand layout strength。The global market in development process has also increased their own brand of m&a way output，For example the Miraco company shares after the acquisition of Egypt，The end of last year and the completion of the acquisition carrier Latin American air conditioning business。（reporter MingYanHua）