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我国月饼出口受阻卡在质量上--亲稳网络舆情监控室
2012-09-14
11日从福建省检验检疫局获悉,今年共有34个国家和地区明令禁止收寄月饼。包括德国、法国、丹麦、西班牙等。另外,还有一些国家对邮寄月饼采取限制措施,如澳大利亚要求注明为节日礼物,且馅料中不能有蛋黄、肉、果仁等成分;英国、加拿大、马来西亚、新西兰等国家禁止含有蛋黄和肉类的月饼邮寄入境。(《福建日报》9月12日)
11 from fujian province of inspection and quarantine,This year a total of 34 countries and regions banned Posting moon cakes.Including Germany/France/Denmark/Spain.In addition,Some countries to mail moon cakes take restrictive measures,Such as Australia requirements marked for holiday gift,And fillings cannot have egg yolk/meat/Composition such as nuts;British/Canada/Malaysia/New Zealand and other countries have banned egg yolk and meat of mooncakes mailing entry.([Fujian daily]On September 12,)
中秋节马上就要到了,月饼企业使出浑身解数,开始营销大战。尤其对于月饼出口企业来讲,每年在这个黄金季节,都会赚来大笔利润和外汇。然而,今年的月饼出口却遇到前所未有的“寒冬”,许多企业不得不“出口转内销”。面对这种情形,有的企业抱怨是为国外实施的“绿色贸易壁垒”所害。但笔者觉得,对于月饼出口受阻,我们更应该站在质量的视角自我反思。
The Mid-Autumn festival is coming,Moon cake enterprise use all one's skill,Began marketing war.Especially for the moon cakes in terms of export enterprises,In this golden season every year,Can earn huge profit and foreign exchange.however,This year's moon cake export are facing unprecedented"winter",Many enterprises have to"Export turns sale in domestic market".In the face of this situation,Some enterprises for foreign complaining is implementation"Green trade barriers"to.But the author think,For moon cake export hindered,We also should stand in the perspective of quality self reflection.
稍微分析一下我们就会发现,一些国家对中国月饼出口设限无不剑指“质量”二字。欧盟对含有干果类的月饼中黄曲霉毒素B1的要求远高于我国标准;英国、加拿大、澳大利亚、新西兰等国家规定进口月饼馅料中不能含有蛋黄和肉类……这些近乎苛刻的要求致使许多中小月饼生产企业面临“出口无门”的窘境。
A little analyze we will find,Some countries to China's moon cake export limits sword refers to all"quality"Two words.The European Union to contain dried fruit kind of cakes aflatoxin B1 requirements is much higher than the standard in China;British/Canada/Australia/New Zealand and other countries import moon cake stuffing provisions to be contained in the egg yolk and meat...These almost harsh requirements caused many small and medium-sized moon cake production enterprises face"Export locks"dilemma.
实际上,月饼质量是长期困扰这个行业健康发展的最大问题。虽然国家早就针对月饼质量制定了严厉的规定,如月饼的质量指标中除了卫生指标,还包括感观指标、重量指标、含水量指标等;《食品安全法》也要求月饼包装上详细标注所有成分、加工方式等以确保消费者的知情权。可是,月饼质量问题仍走不出安全隐患的魔咒。
In fact,Moon cake quality is long plagued the healthy development of industry's biggest problem.Although the national early for moon cake quality established strict regulations,Such as the moon cake quality index, in addition to health index,Also include sensory index/Weight index/Water content index, etc;[Food safety]The moon cake packaging also requires the detailed dimension all the ingredients/Processing methods to ensure that consumers' right to know.but,Moon cake quality problem is still go out hidden security trouble spell.
据报道,家住重庆北碚城区的罗翠容近日向记者展示了一盒存放了8年的“古董”月饼,这盒被主人遗忘在储物柜的“饼坚强”的生产日期是2003年9月2日,距今已9年,但看上去仍油亮发光。据业内专家讲,此月饼可能是防腐添加剂放多了,而该月饼的外包装上并没有明确说明食品添加剂的成分和数量。
According to the report,Live in the city of chongqing beibei LuoCuiRong recently told reporters shows a box of storage for eight years"antique"Moon cakes,This box is master forgotten in the locker"Cake strong"Production date is on September 2, 2003,Has nine years ago,But still looks sleek luminous.According to industry experts speak,This moon cake is probably anticorrosive additive put too much,And the moon cakes packed and did not specify food additives composition and quantity.
鉴于此,我们在抓紧制定行业标准的同时,不妨以月饼出口受阻为契机,对全国范围内的月饼质量进行一次全面“体检”。一方面,质监部门要对月饼的包装、标识、食品质量、添加剂等进行全程监控和监督,同时,国家工商部门要对生产月饼企业进行抽查,抽查样本既要适当扩大,也要抽大不放小;对网上销售月饼行为,职能部门也要尽早出台措施,以填补管理上的真空。此外,要对违规企业进行重罚,按照《食品安全法》,对以次充好、质量没有保障等生产企业,进行严厉处罚。
In view of this,We in formulating the industry standard at the same time,Might as well with moon cakes export hindered as an opportunity,Within the scope of the national quality of a full moon cakes"medical".On the one hand,Qualitative inspect branch to the moon cakes packaging/identification/Food quality/Additives for the whole monitoring and supervision,At the same time,National industry and Commerce Department to production moon cake enterprise carries out spot check,Check sample should not only appropriate to expand,Smoking is not little;The online sales moon cake behavior,Functional departments will also introduced measures as soon as possible,To fill the management vacuum.In addition,To illegal enterprise soaked,According to the[Food safety],For shoddy/Quality is no guarantee and other production enterprise,For severe punishment.
只有企业加强自律,生产出“健康”月饼,消除食用者的后顾之忧,才能让中国月饼顺畅地“走”出国门,“走”向全球。
Only enterprises to strengthen self-discipline,produce"health"Moon cakes,Eliminate the worries eaters,To make China's moon cake smoothly"go"The international,"go"To global.
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