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目前进口车降价幅度大--亲稳舆论引导监测室
2012-09-18
据悉,今年前7个月,海关汽车累计进口量达到了68.4万辆,与去年同期相比增长了25.5%。但有进口车商表示,他们的销售情况并不乐观,目前的库存压力进一步扩大,为了缓解高库存压力,进口车降价的幅度越来越大。
It is reported,The first seven months of this year,Customs car accumulative total imports reached 684000 cars,Compared with the same period last year increased by 25.5%.But there are import dealer said,Their sales situation is not optimistic,The current inventory pressure further expand,In order to alleviate the high inventory pressure,One of reduction in the price is more and more big.
对此,有汽车专业人士指出,降价并不能解决问题,车企应调整销量目标,减少经销商的库存压力才能有更好的发展。
this,Professional personage points out a car,Price cut and can't solve the problem,Car enterprises should adjust sales target,To reduce dealer inventory pressure can have a better development.
据了解,东莞车市进口车的库存情况要视不同的品牌来看,高端豪华车的库存压力较大些。
It is understood,The dongguan market one stock situation depends on different brand to see,High-end luxury car inventory pressure great some.
除了库存超高之外,进口车的降价幅度也是历年最高。有进口车商表示,以前卖进口车是很能赚钱的,但是现在进口车的利润也少了,价格基本上降到了最低点,有时候连返利也贴进去。
In addition to high inventory outside,One is the highest price range.Have import dealer said,Before one can sell it is making money,But now one of profits and less,Price basically into the ground,Sometimes even the rebate also stick to go in.
有数据显示,7月份,进口汽车价格较去年同期下降2.55%,和6月相比则下降0.34%;其中,进口轿车价格和去年同一时间相比,下降了4.98%,环比下降0.17%。
Data show,In July,Import auto prices than the same period last year dropped 2.55%,Compared with June it dropped 0.34%;the,Imported car prices and last year compared to the same time,Dropped 4.98%,Link fell by 0.17%.
对于进口车的价格走低以及库存压力过大,有汽车专业人士表示,现在的汽车市场竞争激烈,进口车的优势已不明显了,现在很多进口车也国产了,消费者的选择也多了,因此对进口车有着一定的压力。
For the price of one low and inventory pressure is too great,Has the car professionals said,Now auto market competition is intense,One advantage has not obvious,Now a lot of one of the domestic also,The choice of consumer also much,Therefore one to have the certain pressure.
该专业人士分析说,在这样的情况下,车商除了降价,车企更应调整后期的销量目标,这样对于车商来说,或将能解决资金困扰的问题,也能让车商有喘气的机会。不然,车商资金压得太大,汽车又销不出去,车企也就得不偿失了。因此,车企应及时下调销量目标,才能让进口车在销量与市场上有更好的发展前景。
The professional analysis said,In such cases,Dealer in addition to price,The car more enterprises should adjust later sales target,So with the dealer speaking,Or will be able to solve the problem of money problems,Also can let dealer a breathing space.otherwise,Dealer fund pressure too great,Car and pin not go out,Car enterprises also thed loss outweights the gain.therefore,Car enterprises should be cut sales target,To let one in the sales volume and market have a better development prospects.
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