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助力“扩内需” “双节”开启消费盛宴--亲民维稳网络舆情监测室
2012-10-09

  长达八天的中秋国庆长假点燃了市场消费旺火。购物、旅游、探亲、娱乐、休闲,多元化的消费方式,释放了人们的消费热情,让各路商家赚得盆满钵满。假日经济成为拉动消费增长的助推器。在当前经济增速放缓,消费增长平稳的大背景下,今年"双节"期间释放出的巨大需求让人眼前一亮。

For as long as eight days of Mid-Autumn festival National Day long vacation lit the market consumption exuberant.shopping/tourism/visiting/entertainment/leisure,Diversified pattern of consumption,Release the people's consumption enthusiasm,Let the businessmen earn piles.Holiday economy become consumption growth booster.In the current economic slowdown in,Consumption steady growth of the background,This year"Double festival"During the great demand for the release of let a person shine at the moment.

  旅游探亲双管齐下

Tourist visiting work along both lines

  扛起假日消费大旗

Carry a holiday consumption

  10月2日,记者经过平日"巨堵"的西三环驱车来到北京天安门广场,难得一路畅通的交通完全出乎意料,而这一疑问在记者看到人民大会堂西路两侧停满大客车以及故宫摩肩接踵的人群时得以释疑。景点尤其是著名的景点,聚集了来自四面八方的游客。旅游成为了"双节"长假期间人们最主要的休闲方式。不仅外地来京旅游火爆,北京市民出京旅游同样热火朝天。

On October 2,,Reporter after daily"Giant plugging"XiSanHuan drove to the Beijing tiananmen square,Rare all the way unimpeded traffic completely unexpectedly,And this one question in the reporter sees the great hall of the people on both sides of the road bus parked palace and the cheek by jowl to disabuse.Attractions especially famous scenic spot,Gathered from all directions of tourists.Tourism became"Double festival"During the long holiday people the most main way of recreation.Not only foreign comes the Beijing traveling hot,Beijing residents out of Beijing tourism also in full swing.

  "双节"期间,记者走访了故宫、天坛、颐和园、北海等著名景点,无不万头攒动、人山人海。据相关部门统计,故宫单日客流量出现了远超历史纪录的18.2万人次。据了解,全国诸多景点"双节"期间都出现了客流"井喷",从华山"爆棚"到鼓浪屿戏称被"踩沉",多路景点的火爆反映出中长线旅游成为人们出游的首选方式。全国假日办的数据显示,纳入监测的119个直报景区连续多天接待游客人次同比增长超过20%,收入则超过30%。

"Double festival"period,The reporter interviewed the Forbidden City/The temple of heaven/The Summer Palace/The north sea, and other famous scenic spots,WanTouCuanDong all/People mountain people sea.According to the relevant departments to statistics,The imperial palace single day passenger appeared far during the period of 182000 record.It is understood,The national many attractions"Double festival"Passenger flow during appeared"blowout",Huashan from"Befriending the"To gulangyu island calls was"On heavy",Multiple spots of hot reflect ZhongChangXian travel has become the first choice of people travel way.The national JiaRiBan data display,Into the monitoring of 119 straight to the continuous days receive visitors year-on-year growth of more than 20%,Income is more than 30%.

  中秋节是仅次于春节的中国传统节日,全家团圆的习俗再加上中秋与国庆长假的"珠联璧合",催生了探亲旅游消费火气冲天。"双节"期间高速公路通行免费政策的出台,更是为这一旺火再添薪柴。10月6日,刚从山东滨州老家开车回京的北京某高校教师黄先生告诉记者:"趁着假日回家看了看父母,还带着父母到黄河口及附近转了转。虽然高速有些堵,但是我们走得早没挨堵。这次还省了300元左右的过路费。"

The Mid-Autumn festival is second only to the Spring Festival of the Chinese traditional festivals,The custom of family reunion plus Mid-Autumn festival and National Day the long vacation"fits",Led to visit the tourism consumption internal heat."Double festival"During highway toll free policy appearing,But also for the exuberant added fire wood.October 6,,Just arrived from shandong binzhou hometown driving back to Beijing Beijing a university teacher Mr. Huang told reporters:"Under the cover of holiday home looked at the parents,Also with the parents to the abandoned Yellow River estuary and the nearby turned a turn.Although high speed some plugging,But we go early didn't get blocked.This also saved 300 yuan toll."

  旅游消费的红火,带动了餐饮、住宿、交通等诸多行业的繁忙。今年中秋国庆黄金周铁路运输自启动以来,客流始终居高不下。今年黄金周收费公路对小型客车实行免费通行,推动自驾游高潮不退,近郊乡村游持续升温。

The red tourism consumption,Drive the catering/accommodation/Traffic, and many other industries busy.Mid-Autumn festival this year National Day golden week railway transport since since the launch,Passenger flow always remains high.This year golden week toll highway to mini-bus a toll free,Promote the leading high tide is not refundable,Suburban rural tourism continues to heat up.

  消费热点频频出现

Consumption hot spots appear frequently

  黄金备受百姓青睐

Gold is the people favor

  "双节"之前,由于美国QE3的推出,国际金价大幅上涨。在"双节"期间,国际金价又触及2012年的新高1795.7美元/盎司。黄金价格的上涨催生了国内黄金消费的增加。长假期间记者在北京菜百以及国华商场看到前来购买黄金饰品的消费者络绎不绝。一对前来菜百购买金饰的母女俩告诉记者:"我们早就想买戒指,纯粹是喜欢,金价的上涨对我们来讲没有多大的影响。"上涨的金价并未阻挡人们对金饰消费的热情。

"Double festival"before,Due to the QE3 launch,The international price of gold rose sharply.in"Double festival"period,The international price of gold and touch 2012 highs of $1795.7 / ounce.The price of gold going up led domestic gold consumption increase.During the long holiday reporter in Beijing cuisine hundred and guohua mall to see come and buy gold jewelry of consumers in an endless stream.A pair of gold to buy food the mother and daughter both told reporters:"We would want to buy a ring,Is pure like,The price of gold rose to our terms do not have how old influence."Rising gold prices did not stop people to gold consumption enthusiasm.

  除了黄金饰品,在"追涨不追跌"投资心态的推动下,投资类金条受到了投资者的热捧。一位外地买家一口气从国华商场买走2万克投资金条,消费700多万元,这一大手笔的投资已经成为假日期间人们津津乐道的爆炸性新闻。据悉,"十一"期间国华商场销售额比平日增长超三成,婚庆类饰品增幅也十分明显。

In addition to gold jewelry,in"Don't chase chase after go up drop"Investment mentality under the push,Second metal bar by the investors hold heat.A foreign buyer breath from guohua store bought 20000 grams of investment gold bars,Consumption of more than 700 yuan,The big investment has become a holiday people take delight in talking about breaking news.It is reported,"eleven"Mall during guohua sales growth over thirty percent than usual,Wedding class act the role ofing is tasted the increase has obviously.

  "两节"期间婚庆市场的繁忙不仅拉动了婚庆类黄金饰品消费的激增,也带动了餐饮行业以及相关行业营业额的增加。记者在北京街头,不时看到迎亲的车队迎面而来,而在不少酒店和餐馆,热闹的婚宴把整个大厅气氛炒热。

"two"During the busy wedding market not only pull the wedding kind of gold jewelry consumption surge,Also contributed to the food industry and related industries increased turnover.Reporter in the streets of Beijing,From time to time to see which team were,And in many hotels and restaurants,Busy the whole wedding banquet hall atmosphere Fried hot.

  集中消费人气旺

Concentrated popularity popular consumption

  背后隐忧需关注

Worries behind need to be paid attention to

  由于"五一"长假的取消,气候宜人的"十一"长假成为人们首选出游的日子。随着人们生活水平的提高,休闲需求的集中释放,使得全国各地景区人气旺盛。假日经济在拉动消费增长的同时,也暴露出一些问题值得我们进一步思考。

because"The May Day"Holiday cancel,Climate pleasant"eleven"Long vacation first day become people to travel.With the improvement of people's living standard,The concentration of leisure demand release,Make all over the country prosperous scenic spot.Holiday economy in consumption growth at the same time,Also exposed some problems worth our further thinking.

  高速免费、景区降价,与这些惠民措施形成对比的是拥挤的高速公路和井喷的景点。我们要看到,政府的惠民措施并非是导致这些问题的原因,但是我们也要深思集中消费对基础设施建设以及环境所带来的压力,如何通过制度的完善来解决这一问题亟待提上日程。比如首次假日高速免费,促进了自驾游的升温,出现了部分路段拥堵的现象。但是我们不能就此否定这一便民举措甚至产生高速公路假日应当大幅度涨价抑制拥堵的看法。一些高速公路出现的重大拥堵不能完全归咎于免费制度,关键在于后续如何来完善这一制度,能否在双休日或其他时间增加免费日,让百姓有更多选择的机会,仍待各方进一步研究。

High-speed free/Scenic spot price,And these measures we contrast is crowded highway and blowout scenic spots.We want to see,The government's measures we is not the cause of the result,But we also want to ponder concentrated consumption for infrastructure construction and environment brought about by the pressure,Through the improvement of the system of how to solve this problem to be put on the agenda.For the first time, such as high-speed free holiday,Promote the leading of warming,Appeared in some traffic jams phenomenon.But we can't in this negative this convenient move even produce highway holiday should be large price increases inhibition congestion opinion.Some highway appear significant congestion cannot be totally blamed for free system,The key lies in the subsequent how to perfect this system,Whether in the double cease day or other time increased MianFeiRi,Let the people have more chance to choose,Still to each of the parties further research.

  需求的集中释放是造成基础设施难以承受的最根本原因,专家建议,带薪休假应该是未来的方向,但是目前来看难以普遍推行。此外,中国人口众多,传统节日比如春节回家的刚性需求很大,如何引导百姓理性出游至关重要。

The concentration of demand release is a infrastructure to bear of the most fundamental reasons,Experts suggest,Paid vacation should be the direction of the future,But at present difficult to universal use.In addition,China's large population,Traditional festivals such as the Spring Festival is a big demand of the rigid home,How to guide the people rational travel is very important.

  实际上,"双节"期间,记者发现许多景点人数并不多,甚至有些名气不大专业性较强的景点门可罗雀。如何提升百姓休闲理念,不要盲目跟风,做好理性规划至关重要。而对于景区而言,如何提升服务软实力同样重要。 

In fact,"Double festival"period,Reporters found that many of the number of scenic spot is not much,Even some little-known professional strong attractions there is few visitors.How to promote the people leisure philosophy,Don't blindly follow suit,Make rational planning is very important.For the scenic spot in,How to enhance service soft power also important. 



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