2012年全球经济持续低迷，中国的出口企业由于深受美元汇率下降和人工、生产原料等生产成本不断增加的影响，利润空间越来越小，众多出口企业内外交困，苦苦支撑。尽管如此，广州地区的出口木制圣诞节日饰品企业却有不一样的境况。据统计，今年的出口金额与去年同期相比上升了6%左右，呈现逆市飘红现象。

In 2012 the global economy sustained downturn,China's export enterprise due to deeply dollar exchange rate decline and artificial/Production raw material and so on the production cost increasing influence,Profit space is more and more small,Many export enterprise recounted the inside and outside,Supported earnestly.Even so,Guangzhou export wooden Christmas holiday decoration enterprise has not the same situation.According to the statistics,This year's export value compared with the same period last year rose 6%,Present inverse city wave red phenomenon.

　　为何节日饰品可以逆市飘红呢？企业负责人介绍，面对出口贸易重重困境，企业积极采取措施主动应对：首先，把重点放在设计和开发新产品上。通过“人无我有”的策略去抢占市场。节日饰品就是要靠外形去吸引消费者的眼球，企业重金聘用出色的设计人员，以开发风格各异的新产品，不断吸引不同国家和不同客户，致使国外订单与去年同期相比有增无减。其次，带上产品资料直接上门找客户。带着招牌产品参加国外有影响力的展会，跑完欧洲跑美洲，甚至直接将产品拿到国外大型的家居店卖场去推介，这样既可以直接面对客户，又有可能省却中间代理商的费用。第三，坚持薄利多销。由于产品款式新颖，单价也不高，深受客户的欢迎，面对客户新旧不同、订单数量多少不一，企业一视同仁地对待每一个客户和每一份订单并精心生产。

Why festival adorn article can reverse city wave red?The responsible person of the enterprise is introduced,In the face of the export trade many difficulties,Enterprises to actively take measures to actively cope with:First of all,Focus on the design and development of new products.Through the"A man without I have"Strategy is to seize more market.Festival adorn article is to depend on appearance to attract consumers' eye,Enterprise heavily employ excellent design personnel,To develop new products of different styles,Constantly attract different countries and different customers,The foreign order compared with the same period last year unabated.secondly,Take the product material direct door-to-door looking for customers.With the placard products to foreign influential exhibition,Run the European run America,Even the products directly to the large foreign household shop sells to promote,This can directly facing customer,And may dispense with intermediate agent costs.The third,Adhere to the small profits and quick turnover.Because the product novel style,Unit price is not high also,The client was welcome,In the face of the old and new customers different/How many different order quantity,Enterprise equally treat every customer and each order and elaborate production.