昨日，2012中国家具出口论坛在“中国家具出口第一镇”大岭山召开。对于此前中国家协发布的1-8月份中国家具出口增长28%，遭到家具业内质疑“数据作假”网友纷纷吐槽一事，中国家协理事长朱长岭首度开腔回应：我们也感受到市场的不景气，但数据增长不假。本次论坛由中国家具协会和东莞市大岭山镇人民政府主办。中国家具协会理事长朱长岭及全国各省市家具协会、家具特色区域、家具企业等300余人出席了论坛。

yesterday,2012 China furniture export BBS in"Chinese furniture export first town"Held DaLing mountain.For the previous national association released in August 1 - Chinese furniture export growth of 28%,Furniture industry was questioned"False data"Netizens have vomit a tank,Zhu changling of countries of the first chamber response:We also feel the market downturn,But data growth is not false.This BBS by China furniture association and dongguan city town people's government DaLing host.Chinese furniture association chairman zhu changling and all provinces and cities of furniture association/Furniture characteristic area/Furniture enterprise and so on more than 300 people attended the BBS.

　　金属家具和家具零件出口增幅大

Metal furniture and furniture parts large export growth

　　朱长岭表示，“为什么数据增长，我们行业还是感觉不景气呢？大家为什么会质疑呢？通过对主要家具出口产品分析发现，占出口相当大份额的木质家具出口增长较为缓慢，竹、藤、柳条类家具出口更是出现负增长，这两类商品占家具行业出口的比重降低、增速下滑，造成国内同类企业困难。但金属家具和家具零件增幅较为突出，1-8月份，坐具及其零件的出口增幅同比超30 %，占家具出口总值的44.5%，沙发类、床垫保持两位数增长。”

Zhu changling says,"Why data growth,Our industry still feel bad??Why do you question?Through the main furniture export product analysis found,Exports account for quite a large share of the woodiness furniture export of relatively slow growth,bamboo/rattan/Wicker kind of furniture exports are appear negative growth,These two types of goods account for the proportion of export furniture industry to reduce/Growth decline,Cause the same domestic enterprise difficult.But metal furniture and furniture parts are more prominent, and the growth,1 - August,A thing to sit on and parts exports year-on-year growth over 30 %,Furniture export accounts for 44. 5% of the total,Sofa class/Mattress maintain double-digit growth."

　　下半年家具内销呈现上升趋势

In the second half of the domestic furniture showed a rising trend

　　中国家具界的领军人物、全国台企联总会长、台升国际集团董事长郭山辉在论坛中呼吁：“身为中国家具出口第一镇的大岭山，是否能有针对性地出台一些帮扶企业的措施，减免或缓征一些税费，协助厂商通过最严苛的环保标准，培养大量家具研发设计人才，举办设计展览等，这些举措关乎着中国出口家具界的未来。”他说，唯有企业能够生存下去，才有力量转型升级，才敢梦想创造未来。

Chinese furniture industry leader/The national Taiwan total by China enterprise confederation President/Sets up the international group chairman of the board GuoShanHui called for in BBS:"As the first town of Chinese furniture exports DaLing mountain,If you can pertinently issued some supporting enterprise measures,Relief or imposition of a tax some taxes and fees,To assist manufacturers through the most severe environmental protection standard,Training a large number of furniture r&d and design talents,Hold design exhibition, etc,These measures for the Chinese export furniture world future."He said,Only the enterprise can survive,To have the power transformation and upgrade,Will dare to dream to create the future.

　　郭山辉在发言中向大岭山镇委书记詹文光谏言，建议政府成立专责机构，协助企业取得中国名牌、驰名商标等认证，因为申请的过程非常繁杂，如果有专责机构辅导，就可以让大岭山成为最多家具驰名商标的城镇，也可以增加企业在内外销中的竞争力。

GuoShanHui in his speech to the DaLing mountain ZhenWei secretary ZhanWenGuang expostulation,Suggest government to establish AD hoc institution,Assist enterprises to acquire Chinese famous brand/Well-known trademark and the authentication,Because the application process is very complicated,If there is a dedicated agency counselling,Can let the DaLing mountain become the most famous furniture trademark town,Can also increase the competitiveness of enterprises, export.

　　东莞富运家私有限公司董事长、大岭山家具协会会长陈爱民表示，2012年内销市场出现阶段性下降，下半年家具内销呈现上升趋势，刚性需求回升。

The dongguan rich luck furniture co., LTD., chairman of the board of directors/DaLing mountain furniture association ChenAiMin said,In 2012, the market appears decline stage,In the second half of the domestic furniture showed a rising trend,Rigid demand picks up.

　　身为中国家具出口第一镇的大岭山，是否能有针对性地出台一些帮扶企业的措施，减免或缓征一些税费，协助厂商通过最严苛的环保标准。唯有企业能够生存下去，才有力量转型升级，才敢梦想创造未来。全国台企联总会长、台升国际集团董事长郭山辉

As the first town of Chinese furniture exports DaLing mountain,If you can pertinently issued some supporting enterprise measures,Relief or imposition of a tax some taxes and fees,To assist manufacturers through the most severe environmental protection standard.Only the enterprise can survive,To have the power transformation and upgrade,Will dare to dream to create the future.The national Taiwan total by China enterprise confederation President/Sets up the international group chairman of the board GuoShanHui

　　现在消费者强调个性化，越来越追求品牌。家具消费的单笔交易金额在增加，家具消费水平在逐步提升。行业通过自身结构调整也会自然淘汰没有竞争力的公司，家具行业发展形势会走向健康。

Now consumers the emphasis of individualized,More and more the pursuit of brand.Furniture consumption single transaction amount on the increase,Furniture consumption level in the promoted step by step.Industry through their own structure adjustment will also natural selection are not competitive company,Furniture industry development the situation will to health.

　　东莞富运家私有限公司董事长、大岭山家具协会会长陈爱民

The dongguan rich luck furniture co., LTD., chairman of the board of directors/DaLing mountain furniture association ChenAiMin

　　许多国际百年老厂，其实大多数都难以为继了。他们设备陈旧，工人老迈，企业已没有多大活力了。但是他们有百年的品牌和定型的产品，这些刚好是中国家具企业所没有的，双方可以合作，工厂搬到中国来，让这些品牌和产品复活。

Many international the old factory,In fact the most difficult.Their old equipment,Workers are very old,The enterprise has not much the vitality.But they have one hundred years of brand and finalize the design product,These is just Chinese furniture enterprises do not have,Both sides can cooperation,The factory moved to China,Let these brand and product resurrection.

　　亚洲家具联合会会长、新加坡家之家董事长林作新

Asia furniture association President/Singapore's chairman of the board of directors of the house LinZuoXin

　　对话

dialogue

　　“家具业不该再提做大做强了”

"Furniture industry shouldn't mention the bigger and stronger"

　　亚洲家具联合会会长林作新称，沉下来精耕细作才能保住成果持续经营

Asia furniture association President LinZuoXin says,Sink down and intensive cultivation to keep sustainable business results

　　南都：作为长期与国际家具行业打交道的“老家具人”，您如何看待眼下国际经济大环境？

SMW:As long-term and international furniture industry deal with"Old furniture people",How do you think of the international economic environment?

　　林作新（以下简称林）：目前的国际经济形势持续恶化，欧债危机的全面爆发看来不可避免。美国的经济也因为金融危机的拖累，欲振乏力。日本还在低位徘徊。中国的四大贸易伙伴经济都非常不好，我们的出口业务肯定也不会好。广东规模以上家居行业，今年1-5月，利润下降19.2%.如皇朝家私今年前6月盈利同比下降90%，美克美家利润下降46%.这种局面恐怕会持续一段时间，3-5年都不一定。

LinZuoXin(Hereinafter referred to as the forest):The current international economic situation continued to worsen,The debt crisis outbreak seems inevitable.The American economy but also because of the financial crisis in the drag,For vibration fatigue.Japan also in the low end.China's four largest trading partner economy are very bad,Our export business is certainly not good.Guangdong scale above household industry,This year 1-5 months,Profit dropped 19.2%. Such as dynasty furniture before this year June year-on-year profit fell 90%,The MHF profit dropped 46%. I'm afraid this situation will continue for a period of time,3-5 years is not necessarily.

　　南都：从1998年到2008年，被称为是中国家具行业的黄金十年，此后，是否就进入了一个低位运行区间？

SMW:From 1998 to 2008,Are called China furniture industry golden decade,Since then,Whether entered a low operation interval?

　　林：无论如何，亚洲大多数国家，尤其是中国，都进入了成长期，甚至消退期。我们的传统市场是欧、美、日、韩、东南亚，中东和澳新，能开拓的新市场不多，除了南美，就是非洲。南非地方太远，运输费用太高，非洲的市场尚未形成，近年来也有向俄罗斯市场进军的，但可开拓的市场不大。我们几乎已经覆盖了五洋四海，跑得够快够远了。

Lin:No matter how to,Most of the countries of Asia,Especially in China,All into the growth period,Even resolve period.Our traditional market is Europe/beauty/day/Korea/Southeast Asia,The Middle East and Australia,Can exploit new market not much,In addition to South America,Is Africa.South Africa place far,Transportation cost is too high,African market has not been formed,In recent years also have to march the Russian market,But can exploit market is not big.We almost have covered the WuYang all over the world,Runs so fast enough away.

　　南都：现在家具企业可以做的是什么？

SMW:Now the furniture enterprise can do is what?

　　林：剩下可以供我们动脑筋的，恐怕只有寻找新的经营模式。比如国内厂商可以联合，大家共同使用一个品牌，整体推向国际市场。更好的是让这种合作深化，协作生产。一个工厂只做一小部分，或一两种产品，大家组成系列。这样生产力会大大提高，成本降低，质量也会提高。

Lin:The rest can be for us to think,I'm afraid only looking for new business model.Such as domestic manufacturers can joint,All common use a brand,Integral to the international market.Better is to let the deepening cooperation,Collaborative production.A factory do only a small part,Or a two products,All series of.This will greatly improve productivity,Cost reduction,Quality will improve.

　　南都：您如何看待中国家具企业未来的发展？

SMW:How do you think of Chinese furniture enterprise future development?

　　林：我想，中国家具业，不应该再提“做大做强”的口号了，而是应该沉静下来，精耕细作，才能保住成果。才能持续经营。

Lin:I want to,China's furniture industry,Should not raise again"Bigger and stronger"Slogan the,But should calm down,Intensive cultivation,To keep results.Can continue to business.

　　数据

data

　　占出口相当大份额的木质家具出口增长较为缓慢，竹、藤、柳条类家具出口更是出现负增长，造成国内同类企业困难。但金属家具和家具零件增幅较为突出，1-8月份，坐具及其零件的出口增幅同比超3 0 %，占家具出口总值的44 .5%，沙发类、床垫保持两位数增长。

Exports account for quite a large share of the woodiness furniture export of relatively slow growth,bamboo/rattan/Wicker kind of furniture exports are appear negative growth,Cause the same domestic enterprise difficult.But metal furniture and furniture parts are more prominent, and the growth,1 - August,A thing to sit on and parts exports year-on-year growth over 3 0 %,Exports account for furniture 44 . 5%,Sofa class/Mattress maintain double-digit growth.