前9月，皮革出口企业前景黯淡。企业纷纷通过扩大内销来寻求转变，但这种转变缓慢而艰辛。另外，中国市场的发展潜力也吸引了海外商家的关注。

Before September,Leather export enterprise bleak prospects.Businesses by expanding sale in domestic market to seek change,But this change slow and difficult.In addition,The development of China's market potential also attracted the attention of overseas merchants.

　　2008年的经济危机对皮革行业内的低端市场已经洗过一次牌，经营粗放、产品档次低、市场应变能力弱的中小企业已被淘汰出局，留存下的都是普遍具有较强竞争力的企业。而如今，形势似乎愈发严峻。

2008 years of economic crisis in the industry to leather low-end market has washed a brand,Poor management/Product class low/Market strain capacity weak of small and medium-sized enterprises have been knocked out,Retained the are common with strong competitiveness of the enterprise.And now,The situation seems to be more severe.

　　2012年1~9月，全国销售收入2000万元以上皮革、毛皮及制品行业完成工业总产值6176亿元，同比增长25.73%，增速比上年同期回落0.5个百分点。而今年1~8月，我国皮革、毛皮及制品和制鞋业产值、利润增速已不足15%，仅为13.66%和13.13%，比上年回落12.22%和20.61%，出口增速仅为7.26%，回落19.3个百分点，其中前8月，我国皮面皮鞋出口量值更是同比下降11.6%和2.3%，增速回落5.7和11个百分点。

January to September in 2012,National sales income is 20 million yuan of above leather/Fur and products industry complete gross industrial output value is 617.6 billion yuan,Year-on-year growth of 25.73%,Growth than the same period last year dropped 0.5%.This year 1 ~ aug.,China leather/Fur and products output value and shoes/Profit growth has less than 15%,Only 13.66% and 13.13%,Compared with last year fell 12.22% and 20.61%,Export growth is only 7.26%,A drop of 19.3%,Before the August,China leather shoes export value is lower than 11.6% and 2.3%,Growth dropped 5.7 and 11%.

　　在采访中，记者发现一些皮革行业内的品牌企业也感觉到了这份寒意，但是这些企业通过扩大内销，突破经营，努力寻求转变。同时，中国市场的潜在发展力也吸引了海外商家的关注。

In the interview,Reporter found that some leather industry within the brand enterprise also feel the chill,But these enterprise by expanding sale in domestic market,Breakthrough business,To seek for the transformation.At the same time,The Chinese market potential development force also attracted the attention of overseas merchants.

　　国内企业寻求转变

The domestic enterprise to seek change

　　记者了解到，我国皮革出口企业面临的冲击主要体现在市场订单减少、国际买家压价、供应商利润摊薄，这也促使一些外贸企业将目光转向国内市场，但这种转变却缓慢而艰辛。

The reporter understands,China leather export enterprise facing the impact mainly manifests in the market order to reduce/International buyers demand/Supplier profit diluted,It also prompted some foreign trade enterprise will look to the domestic market,But this change is slow and difficult.

　　江苏顺丰鞋业有限公司原来是一家专营外贸的企业，而现在内销业务已经占到了公司业务比例的20%。顺丰鞋业的业务主管张上一表示，做外贸和搞内销有很大不同，做内销前期投入大、风险大，而利润却不如想像中那么大。“而且目前没有成功案例可供借鉴，只能自己一步步地摸索。”张上一表示，对于当前低迷的形势，顺丰鞋业只能采用防御策略，静观其变，不能贸然进行规模扩张。

Jiangsu suitable abundant shoes co., LTD. Was originally a specialized in foreign trade enterprise,And now sale in domestic market business has accounted for 20% of the proportion of the company's business.Motion of the shoe industry competent business zhang a said,Do foreign trade and make sale in domestic market have very different,Do the domestic great input/Risk big,And profit is not as good as imagination so big."And there is no successful cases for reference,But only themselves for step by step."Zhang said in a,For the current downturn situation,Suitable abundant shoes can only use defense strategy,Their noses,Must be careful not to for scale expansion.

　　没有人知道行业的“冬天”何时结束，也不知道“春天”会何时到来，许多企业在前景茫然时会选择保守经营，而意尔康却主动出击，终端扩张十分活跃。意尔康公司常务副总胡泽彦自信地表示：“我们选择的是逆势而上而非盲目扩张，产业布局要有现实性和前瞻性，必须是可持续的，现在的扩张是在为将来做准备，我们要趁行业低迷之时抢占市场，如果能熬过这段困难时期，那么将来的市场就是属于我们的。”

No one knows the industry"winter"When to end,Also don't know"spring"Will come when,Many enterprises in the foreground will choose a conservative management,And er kang meaning but initiative,Terminal expansion is very active.Er kang company means the standing deputy HuZeYan confidently said:"We choose is a contrarian and rather than blind expansion,Industry layout should have reality and prospective,Must be sustainable,The expansion of the now in preparing for the future,We want to take the industry downturn seizes the market,If you can get over this period of hard times,So the future market is belong to us."

　　对于未来的市场布局，胡泽彦谈到：“目前我们在二三级市场有很大优势，下一步主要是进行一级城市的攻坚战，进军京沪等大城市的高档商场。”

For future market layout,HuZeYan talked about:"At present, we in the second level 3 market has great advantage,The next step is mainly for the primary city of tough sell,Shanghai and so on big city into the high-grade market."

　　海外商家看好中国市场

Overseas merchants are bullish on the Chinese market

　　尽管行业整体处于低迷氛围，但是海外商家对中国市场依然充满信心。

Although the whole trade in a slump atmosphere,But overseas business to the Chinese market is still full of confidence.

　　记者在采访中了解到，土耳其的皮革行业期待扩大销往中国的高品质产品份额，满足中国高端消费者的需求。土耳其皮革委员会主席表示，与中国建立良好合作关系十分重要，今年土耳其对于中国出口的目标希望能突破1亿美元大关，“近年来中国的奢侈品消费水平较高，尽管准入市场门槛高，但是土耳其皮革和皮革产品行业将努力挖掘其市场潜力”。

Reporter in the interview to understand,Turkish leather industry look forward to expand sold to China's high quality products share,Meet the Chinese high-end consumer demand.Turkish leather committee chairman said,Establish good cooperative relations with China is very important,This year China's export to Turkey goal hope can break through $100 million mark,"In recent years China's luxury consumption level is higher,Although the market access threshold high,But Turkish leather and leather products industry will try to dig out its market potential".

　　德国特殊化学品集团的皮革化学品业务部隶属于朗盛高性能化学品板块，该板块2011财年销售额高达21.3亿欧元。朗盛皮革业务部亚太地区市场负责人表示：“我们有责任为制革厂提供创新产品，从而能生产出优质的皮革以满足未来在盈利和环保方面的需求。”

Germany special chemical group of leather chemicals department belongs to lang put performance chemicals plate,This plate in fiscal year 2011 sales of eur 2.13 billion.Lang put leather sales department asia-pacific region market manager said:"We are responsible for tannery provide innovative products,And that can produce high quality leather to meet in the future profit and environmental protection needs."