眼下，中国（广州）国际名酒展正在进行，记者在展会上获悉，私营企业在今年上半年进口量达到1.2亿升，而全国累计进口量不过2亿升，显示民间的“千军万马”正在肉搏“洋葡萄酒”行业。不过，在行业火爆的背后，有的酒商也开始出现资金链吃紧的迹象，也有的酒商则希望透过加大网络投入巩固在行业中的“叫板”能力。

the,China(guangzhou)International wines are exhibition,Reporters at the conference that,Private enterprises in the first half of this year to 120 million litres of imports,And the national total imports but 200 million liters,Display folk"An army"Is melee"The wine"industry.but,In the industry of hot behind,Some winemakers also begins to appear signs of capital chain tight,Also some producers will be hoping to consolidate through increasing network investment in the industry"Freed the"ability.

　　葡萄酒进口商竞争激烈

Wine importer competition is intense

　　据海关总署统计，今年上半年，我国累计进口葡萄酒2亿升或比去年同期增加12%。跟外商投资企业、国有企业同比增幅下降相比，私营企业进口占尽主导地位，进口量占到了1.2亿升，大幅增加41.8%。（见下表）

According to the general administration of customs statistics,In the first half of this year,Our country imported wine total 200 million liters or than the same period last year increased by 12%.With the foreign investment enterprise/The year-on-year growth rate decline of state-owned enterprise compared,The private enterprise of import as the leading position,Imports accounted for 120 million litres,Greatly increased 41.8%.(See table below)

　　“竞争总是残酷的。”欧洲最大葡萄酒生产商CASTEL中国区总经理毕杜维告诉记者，目前国外葡萄酒在中国市场的合作方式可以分为几种。其一，是国际葡萄酒商直接和中国本土代理商合作。另外，业界也有沿用传统进口酒商的模式。这主要包括开专卖店、酒窖或会所的形式展开销售。对比第一种模式，后者需要较大的前期投资，品种线也要求较为丰富，目前部分大型酒行采取了这种形式。

"Competition is always cruel."Europe's largest wine producer CASTEL China gm BiDuWei told reporters,At present foreign wine market in China can be divided into several cooperation way.one,Is the international vintner direct and China local agents cooperation.In addition,The industry also adhere to the traditional mode of import producers.This is mainly includes open store/Wine cellar or club on the form of sales.Contrast the first mode,The latter need large prophase investment,Varieties line also requires more abundant,Currently, some large wine line to adopt this form.

　　毕杜维表示，除了上述两种方式外，在中国还有一些是依托当地资源的合作，例如各地目前流行的保税区交易中心。

BiDuWei said,In addition to the above two kind of way outside,In China there are some is relying on local resources cooperation,For example, at present popular around the bonded area trading center.

　　一线城市价格泡沫被挤干

A line city price foam squeezed out

　　由于竞争激烈加上进口葡萄酒增速和往年比略显放缓，部分实力不强、专业性不强的进口酒商则面临“洗牌”，有的酒商开始出现资金链吃紧的迹象。

Due to the fierce competition with the imported wine growth than in previous years and slightly slow,Part of the strength is not strong/Professional is not strong import wineries are faced with"shuffle",Some winemakers began to appear signs of capital chain tight.

　　在天河区一家吉之岛，记者看到葡萄酒促销大战今年更猛烈。75元一瓶智利葡萄酒、85元一瓶阿根廷葡萄酒比比皆是，部分产品一直在“买三送一”。“在广州这样的一线城市，进口葡萄酒的价格泡沫正被挤干。”一家大型酒业连锁负责人说。

In the tianhe district a jusco,The reporter sees wine promotion war more violent this year.75 yuan a bottle of wine Chile/85 yuan a bottle of wine can be found everywhere in Argentina,Some products have been"Buy three get one free"."Such a line in guangzhou city,The price of imported wine foam are squeezed out."A large wine industry chain person in charge said.

　　“去年年初（部分进口商同行）进的货太多了，都在消耗自己的库存。” 温州最大的进口酒商、上海卡聂高董事长陈柏龙表示。为争取更多资源，该公司已经开始继续加大投入和布网。陈柏龙称，公司将在全国市场投入9000万元资金投入，并预计开设100家事业部，日后销售网络将逐步拓展到三线城市及周边县。

"At the beginning of last year(Part of the importer counterparts)The cargo is too much,Using their own inventory." Wenzhou's largest import wineries/Shanghai card nie high ChenBaiLong said the chairman of the board.In order to obtain more resources,The company has begun to continue to increase investment and net cloth.ChenBaiLong says,The company will be in the national market investment 90 million yuan capital investment,And is expected to open 100 division,Future sales network will gradually expand to three line city and the surrounding counties.