年产值达4000亿元的中国皮革产业，随着全球经济的不景气进入艰难时刻。11月30日，记者在由中国轻工业联合会、中国皮革协会、中国塑料加工工业协会及广州市政府主办的“中国（狮岭）皮革皮具节”上采访获悉，受国际市场疲软、国内经济下行压力加大等因素的影响，中国皮革行业生产、效益、进出口指标和增速持续回落。

The annual production reaches 400 billion yuan of China leather industry,Along with the global economy recession into hard time.On November 30,,Reporter in by the China light industry federation/Association of Chinese leather/China plastics processing industry association and guangzhou municipal government sponsored by the"China(shiling)Leather leather section"Interview on that,By international market weakness/The domestic economy downward pressure increase the influence of such factors as,China leather industry production/benefit/Import and export index and sustained growth dropped.

　　有业内人士表示，皮革业常年形成的贴牌加工受制于人，而作为拥有巨大消费市场的中国，企业有必要改变境内生产境外消费的尴尬局面，以“中国创造”替代“中国制造”，以核心生产力影响强势消费力，完成整个行业的转型升级。

The personage inside course of study says,Leather industry perennial tiepai processing are formed,And as with huge consumption market of China,It's necessary for the enterprise to change the production consumption abroad within the territory of the embarrassing situation,to"Created in China"alternative"Made in China",With the core productivity influence strong spending power,Complete the entire industry's transformation and upgrade.

　　皮革业进出口增速跌至10%以下

Leather industry import and export growth fell to below 10%

　　中国皮革协会披露的数据显示，今年上半年我国规模以上皮革、毛皮及制品和制鞋业出口334.61亿美元，同比增长9.1%，增速回落18.74个百分点；进口37.6亿美元，同比增长9.3%，增速回落10.94个百分点；实现顺差297.02亿美元，同比增长9.05%。这意味着，皮革行业进出口增速告别了双位数时代，全部跌至10%以下。

China leather association disclosed data display,In the first half of this year our country scale above leather/Fur and products and shoemaking export $33.461 billion,Year-on-year growth of 9.1%,A drop of 18.74% growth;Imported 3.76 billion us dollars,Year-on-year growth of 9.3%,A drop of 10.94% growth;Achieve surplus of $29.702 billion,Year-on-year growth of 9.05%.This means that,Leather industry import and export growth said goodbye to the double digit era,All fallen to below 10%.

　　记者在“中国（狮岭）皮革皮具节”上采访获悉，从市场来看，出口型企业比内销企业难做，外销比重大的企业销售下降，外销利润下滑；从规模来看，品牌鞋企、年生产能力在1000万双的鞋企抗风险能力和盈利水平较高，而中小企业则有关停倒闭之状况；从品牌来看，为国外大品牌加工的企业，订单缩水严重，且议价能力较弱。

Reporter in the"China(shiling)Leather leather section"Interview on that,From the market to see,Export-oriented enterprises than domestic enterprise hard to do,Export more than major enterprise sales decline,Export profit decline;From the scale to see,Brand shoes enterprises/Annual production capacity in 10 million pairs of shoes enterprises risk resistance capacity and higher profit level,Small and medium-sized enterprise is the stop the collapse condition;From the brand to see,For foreign brands processing enterprise,Order shrink serious,And bargaining power is weak.

　　企业提升实力面临好时机

Enterprise to enhance its ability face good timing

　　广州超凡皮革皮具有限公司奥格维登品牌运营总经理郑忆表示，今年全球经济整体环境不佳，皮具行业作为国内重要的出口行业之一，也确实受到了不少的影响。但他认为，行业的寒冬期恰是企业修炼内容，提升自我实力的好机会，“只有淡季的思想，没有淡季的市场”，整个行业亟待去制造化。

Guangzhou extraordinary leather leather co., LTD auge d's general manager of brand operation ZhengYi said,This year the global economic integral environment is not good,Leather industry as one of the domestic important export industry,Also was really influenced by a lot of influence.But he thinks,Industry winter period just is the enterprise practice content,Self strength of the good chance,"Only off-season thought,No off-season market",The whole industry to be to create change.

　　具体到超凡公司来说，一方面其在接受海外订单时，不只是单纯的作为国外品牌的海外加工厂，而是通过这些订单生产，在强化自我制造能力的同时，也在了解和把握海外消费者的需求和审美，提升自我的设计能力；另一方面，除了传统的欧美市场外，其还开拓了中东、俄罗斯等新市场，并在为客户代工的同时，也开始销售自己品牌的产品，提升产品溢价。此外，该公司几年前已经开始拓展国内市场，建立自我品牌。

Specific to unusual for the company,On the one hand the accept overseas order,Not only as a foreign brands overseas processing factory,But through these order production,In strengthening self manufacturing capacity at the same time,Also in understanding and grasp the overseas consumers' demand and aesthetic,Improve your own design capability;On the other hand,In addition to the traditional outside the European and American market,Its also exploit the Middle East/Russia and other new market,And for customers in the generation of labor at the same time,Also began selling on their own brand products,Enhance product premium.In addition,The company a few years ago have begun to expand the domestic market,Establish self brand.

　　圣地集团总裁林俊则认为，中国皮具行业作为中国制造的代表行业之一，在品牌打造上存在很大的提升空间，以狮岭皮具产业集群来说，其主要以中小型企业为主体，这类企业创造品牌之路必然受到资金、人才、管理经验等方面的限制。因此，行业协会和政府的支持对于行业和企业走出困境、提升品牌有着重要的作用。

The holy land group President LinJunZe think,China leather industry as one of the representatives of China's manufacturing industry,In the brand build have very big promotion space,To shiling leather for industrial cluster,Its mainly small and medium-sized enterprise as the main body,This kind of enterprise to create brand road will inevitably suffer capital/talents/The limitation of management experience, etc.therefore,Industry associations and government support for industries and enterprises out of difficulties/Promote the brand has an important role.