昨日，记者从深圳海关获悉，今年前10个月，经深圳口岸出口圣诞用品19.8亿美元，占同期我国圣诞用品出口总量的65.1%，比去年同期增长68.4%。

yesterday,Reporters learned from shenzhen customs,In the first ten months,The port of shenzhen export Christmas items $1.98 billion,In the same period of Christmas supplies 65.1% of the total export,Than last year the corresponding period grows 68.4%.

　　深企增加产品科技含量

Deep to increase product technology content

　　今年1～10月份，经深圳口岸的圣诞用品主要出口至欧美地区，同时对新兴市场出口呈迅猛增势。其中，经深圳口岸对美国出口圣诞用品9.2亿美元，增长50.3%；对欧盟出口4.8亿美元，增长42.5%，对以上两地出口合计占同期经深圳口岸圣诞用品出口总值的70.7%。新兴市场方面，对拉丁美洲出口1.9亿美元，迅猛增长2.1倍；对东盟出口9037万美元，激增5倍；对非洲出口5727万美元，迅猛增长1.8倍。

This year in October 1 -,The shenzhen port Christmas products are mainly exported to Europe and America,At the same time to emerging market exports in rapid growth.the,The shenzhen port exports to the us $920 million Christmas items,Growth of 50.3%;Exports to Europe 480 million dollars,Growth of 42.5%,Both of the above total export from shenzhen port by Christmas supplies 70.7% of the total export.Emerging markets,In Latin America exports and 190 million dollars,Rapid growth of 2.1 times;Asean to export 90.37 million dollars,Surge 5 times;Export to Africa $57.27 million,Rapid growth of 1.8 times.

　　深圳海关综合统计处分析科科长林培忠分析表示，国内圣诞用品制造企业在危机中求发展，不断创新品种，提高市场竞争力，是今年以来深圳口岸圣诞用品出口显著走高的主要原因之一。近年来，为积极应对外部经济环境的不景气，企业不断开发适合商家需求的新产品。例如，部分深圳圣诞用品制造企业为了迎合欧美人的消费习惯，在生产圣诞用品时增加产品的艺术创意和科技含量，生产出灯色变幻的光纤圣诞树、会动说唱的圣诞老人和各种公仔礼品等。

Shenzhen customs superintendent of the comprehensive analysis of the census and statistics department LinPeiZhong analysis says,Domestic Christmas supplies manufacturing enterprise in a crisis for development,Innovation varieties,To improve market competitiveness,Is this year since shenzhen port Christmas products export significantly higher one of the main reasons.In recent years,For coping with external economic environment of the recession,Enterprise constantly suitable for the development of the business needs of the new product.Such as,Part of the shenzhen Christmas supplies manufacturing enterprise in order to cater to the European and American spending habits,In the production of Christmas when things to increase the artistic creativity and technology content,Produce light color changes of the fiber optic Christmas tree/Moving rap Santa Claus and various figures present and so on.

　　同时，企业进一步积极开拓新兴市场。如企业根据新兴南美市场的喜好，改变传统圣诞老人玩偶红衣服、白胡子的装扮，穿上金色、紫色或桃红色的新装等，受到新兴市场采购商的欢迎。

At the same time,Enterprise further developing emerging market.Such as enterprise according to be fond of emerging South America market,Changing the traditional Santa Claus doll red clothes/White beard dress up,Put on golden/Purple or pink's new clothes, etc,By the emerging market buyers welcome.

　　企业面临成本上涨压力

Enterprises are facing the pressure rising costs

　　虽然企业正积极创新产品，但人工及材料成本上涨过快依旧是圣诞用品企业不得不面对的问题。

Although enterprise are actively innovative products,But artificial and material cost rise too fast is still Christmas supplies enterprises have to face problems.

　　圣诞用品是劳动密集型产品，人工成本是企业绕不开的成本要素。裕宏辉实业发展有限公司总经理谢建群向记者表示，今年企业员工的月薪至少上涨了200元，去年员工的最低月薪在1500～1600元，今年上涨至1700～1800元。有的员工由于工种的差异，月薪增加了五六百元。

Christmas items is labor-intensive products,Artificial cost is the enterprise is not open around the cost factor.Yu macro hui industrial development co., LTD., general manager XieJianQun told reporters,This enterprise staff salary rise at least 200 yuan,Last year the minimum salary employees in 1500 ~ 1600 yuan,This year to rise to 1700 ~ 1800 yuan.Some staff due to the difference of type of work,Monthly salary increased after yuan.

　　材料成本的增加也使企业进一步感受到了产品出口压力。据谢建群介绍，仅今年，材料成本上升了20%～30%，圣诞用品的利润点从高峰期的50%以上，下降到今年的10%～20%。

The increased cost of materials and make the enterprise further felt products outlet pressure.According to XieJianQun introduced,Only this year,Material cost increased 20% ~ 30%,Christmas items profit point from more than 50% of the peak,This year dropped to 10% ~ 20%.

　　深圳市宾德工艺品有限公司负责人叶明告诉记者，就拿圣诞树来说，其主要材料是塑胶。光塑胶材料费用，就从去年的每公斤1200美元上涨到今年的1600美元，这还不包括一些其他的成本。

Shenzhen pentax handicraft co., LTD. YeMing person in charge told reporters,Take for the Christmas tree,Its main material is plastic.Light plastic material cost,From last year's $1200 per kilogram up to $1600 this year,This does not include some other cost.

　　转型寻找发展新方向

The development of new direction for transformation

　　叶明表示，面对这样的情况，企业只有寻求新发展，整合资源积极转型。

YeMing said,In the face of such situation,Enterprise only seek new development,The integration of resources positive transformation.

　　他说：“下一步，公司将努力寻求转型，将部分产品转向内销，不能仅仅只做出口。尽管转型是一个漫长的过程，但是只有转变思路才能有更好的发展。”

He said:"The next step,The company will strive to seek transformation,Will be part of the product to sale in domestic market,Not only do export.Although transformation is a long process,But only change the thought to have a better development."

　　深圳工艺礼品行业协会赵和平会长表示：“自2008年以来，整个行业都在寻求转型升级的新方向，但是对于做外贸出口的企业来说，因为国内外市场环境的差异，转内销可能不是一件特别容易的事，只有不断研发适合国内市场的新产品，内销才能走出新方向。”

Shenzhen craft gift industry association ZhaoHePing President says:"Since 2008,The industry are looking for a new direction of the transformation and upgrade of,But to do foreign trade export for the enterprise,Because of the difference of domestic and international market environment,Turn a special sale in domestic market may not be easy,Only by constantly research and development of new products for the domestic market,Sale in domestic market to get new direction."

　　他认为，企业应走多条路径，需要增加产品的附加值，多往高端的产品方向发展，积极开发适合国内市场的新产品。

He thinks,Enterprise should take multiple paths,Need to increase the added value of products,Much to the high-end product development direction,Positive suitable for the development of the domestic market of new products.