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专家:不必过分担心进口关税下调影响国产品牌--亲稳舆论引导监测室
2012-12-19

  有一些观点认为,调味品、心脏起搏器等的关税下调可能不利于国产产品市场份额保有量的增长。谢朝阳表示,不用过分担心。

There are some view,spice/Cardiac pacemaker, tariffs may go against domestic product market share has growth.XieChaoYang said,Don't worry too much about.

  谢朝阳:不能过分的担心。首先,现在国内占据数码市场主导地位的都是国外品牌,而且他们有很多把产地转移到中国,进口关税的下调对这些洋品牌的影响不是特别大,因为大部分在国内生产,不需要进口,这是一个方面。第二,关税不是影响国内售价的唯一因素,或特别关键的因素,主要还要看市场供求,看产品是不是市场上 紧俏商品,具有垄断地位。比如奶粉,现在国际上的奶粉都供不应求,在这种情况下进口关税的小幅下调对价格的影响很难显现出来。

XieChaoYang:Not too much worry.First of all,Now occupy the leading position of domestic digital market is foreign brands,And they have a lot of the transfer to China,Import tariffs on these cut the brand influence is not particularly big,Because most of the domestic production,Don't need to import,This is an aspect.The second,Tariff is not the only factor that influence the domestic price,Or special key factors,Mainly depends on the market supply and demand,See the product on the market is Commodities in short supply,Has the monopoly position.Such as milk powder,Now the international milk powder are short supply,In this case the import duties on the influence of the small cut price is difficult to appear.

  谢朝阳认为,现在很多产品包括奶粉、数码产品等,因为定价权的缺失而导致了被动局面。

XieChaoYang think,Now a lot of products including milk powder/Digital products, etc,Because of the lack of pricing in the passive situation.

  谢朝阳:定价权是最核心的东西,对于企业来讲,只有拥有了最核心的竞争力,才有国际定价权。按照国际企业的成功经验,他们赢得定价权都是依靠了不同方面的优势,如技术、品质、服务、营销渠道等,每个企业都是各显其能的,只要具有一个独特不可替代的国际竞争优势,就具有了定价能力。但是我们现在有很多企业不是专心于经营,依靠国家的保护或行政垄断也能形成定价权,但这种定价权是不可能持久的,因为我们加入WTO以后关税的下调是一个趋势,所以企业不可能躺在国家保护的温床上长期享受保护环境。

XieChaoYang:Pricing is the core of things,For corporations,Only have the core competitiveness,Have the international pricing.According to the international enterprise success experience,They win the pricing is depend on the different aspects of the advantages,Such as technology/quality/service/Marketing channels, etc,Each enterprise is the GeXianJiNeng,So long as there is a unique irreplaceable international competitive advantage,Has the pricing power.But we now have a lot of enterprise is not to concentrate on business,Rely on the protection of the state or administrative monopoly can also form pricing,But this kind of pricing is impossible to lasting,Because we join the WTO tariff cut is a trend,So the enterprise can't lie in a hotbed of state protection for a long period of time to enjoy the protection of the environment.

  包括心脏起搏器、血管支架、摄录一体机、数码相机等在内的这些产品,它们有一个特别重要的共性就是,它们的核心技术似乎都掌握在外国企业手里,自主技术还有待提高。

Including cardiac pacemaker/stents/Video multifunction/Digital camera, etc, these products,They have a particularly important is common,Their core technology seems to be in foreign enterprise hand,Independent technology needs to be improved.

  谢朝阳:这方面我们的确具有弱势,而且不是一两年就能追赶上的。但是只有企业专心于技术研究、研发,把精力完全投入到主营业务上,才会有不断的突破和创新,如果仅仅是放在表面上,或者为了短期利益去搞房地产经营,企业临时的表现可能会好一些,但是长远来看就会永远失去主营市场。 

XieChaoYang:In this we indeed have weak,And not one or two years of can catch up.But only enterprise concentrated on technology research/r&d,Concentrate fully committed to the main business,Will have and keep the breakthrough and innovation,If is only on the surface,Or for short-term interests to make real estate business,Enterprise temporary performance may be better,But in the long run will never lose the main market. 



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