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今年澳大利亚瓶装葡萄酒对华出口增长15%--亲民维稳网络舆情监测室
2013-01-22

  由于澳洲主推高端产品,定位中国富有消费阶层,因此就7.5澳元/升(1澳元约合6.5人民币)以上价位的葡萄酒而言,中国澳洲最大出口市场,其次是加拿大和美国。

The Australian main high-end product,To locate the Chinese rich consumer class,So to a $7.5 ($/ l(One dollar 6.5 RMB)Above price for wine,China is Australia's largest export market,The second is Canada and the United States.

  报告称,2012年澳洲葡萄酒出口量增3%,出口额达19亿澳元。

The report says,In 2012 Australian wine exports increased by 3%,Export a $1.9 billion.

  虽然澳元兑美元汇率持续上扬,当前1美元 = 0.94792012澳元,导致著名的奔富等名牌佳酿价格更贵,但并未影响到澳洲葡萄酒的出口行情。

Although a rising against the dollar,The current $1 = A $0.94792012 ($),Lead to famous rush rich and famous vintage wine prices more expensive,But did not affect the Australian wine export market.

  最近几年,澳洲酿酒师一直在努力拓展中国高端市场,因为中国消费者对奢侈品牌兴趣倍增。 

In recent years,Australian wine maker has been trying to develop China's high-end market,Because the Chinese consumer to luxury brand interest multiplication. 

  澳大利亚葡萄酒协会总裁安德鲁·齐兹曼称,澳大利亚葡萄酒在中国已享有很高声誉。去年对华出口额达1.83亿澳元,10澳元/升以上价位的酒在中国市场销售涨幅最大,达40%,销量为480万升。

Australian wine association President Andrew together this man says,Australian wines in China already enjoys a high reputation.Exports to China last year of 183 million dollars,Ten dollars/rise above the price of wine in the Chinese market the largest sales increase,40%,Sales for 4.8 million litres.

  另外,去年澳洲葡萄酒对英美出口量涨幅分别为3%与9%。

In addition,Australian wine last year in Britain and increase exports are 3% and 9% respectively.



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