优势明显，发达和新兴国家是外贸重点

Obvious advantages,Developed and emerging countries is foreign trade key

　　我国家具的海外市场依然广阔，虽然金融危机之后，全球经济受到重创，国际市场需求增长动力不足，国际市场家具需求依然保持平稳，国际市场仍然是我国家具行业的主要市场之一，我国家具产品在国际市场上仍占有一定优势。

China furniture overseas market is still wide,Although after the financial crisis,The global economy suffered a serious blow,The international market demand growth power shortage,The international market furniture demand remains stationary,The international market is still China furniture industry one of the main market,China furniture products in the international market is still has a certain advantage.

　　世界发达国家仍然是我国家具出口的目的地国。2012年1—6月份家具出口前十位最终目的地国分别是：美国、日本、英国、德国、加拿大、澳大利亚、法国、马来西亚、荷兰和沙特阿拉伯，与2011年情况基本一致。其中，对美国的出口十分突出，累计出口值高达70.11亿美元，对马来西亚和沙特阿拉伯的出口值增速明显，均超过了60%。

The world developed countries still is our country furniture export destination countries.2012 1 - June furniture export the top ten final destination countries are respectively:The United States/Japan/British/Germany/Canada/Australia/France/Malaysia/The Netherlands and Saudi Arabia,And 2011 are in substantial agreement.the,Exports to the United States is very outstanding,Accumulative total export value as high as $7.011 billion,To Malaysia and Saudi Arabia's export growth significantly,Are more than 60%.

　　巴西、俄罗斯等金砖国家及东盟成为国际新兴市场，已成为我国家具出口的重要国家。

Brazil/Russia and other countries and asean nuggets become the international emerging markets,Has become China's furniture export important countries.

　　内外兼修，我国家具技术水平显著提升

Inside and outside and repair,China furniture technology level significantly increased

　　家具行业的技术主要体现在设计研发和制造工艺两方面。近年来，我国家具从模仿意大利等家具传统制造国的设计风格，逐步向蕴含中华独特文化内涵的自主设计转变，同时企业注重对新材料、新技术的研发与应用，通过引进国外先进设备和改进国内资产设备来提高生产效率，并且在生产中广泛运用了信息化和自动化技术，有力地增加了在国际市场的竞争力和认可度。家具企业走出国门，收购国外家具生产、营销企业，在国外建立专卖店，提拉企业自身品牌，已经有较大进展，获得了较好效果。

Furniture industry technology mainly reflects in the design development and manufacture process two aspects.In recent years,China furniture from imitating Italian furniture such as the design style of traditional manufacturing countries,Gradually to contain the unique cultural connotation independent design change,At the same time the enterprise pays great attention to the new material/New technology research and development and application,Through the introduction of foreign advanced equipment and improve the domestic asset equipment to improve production efficiency,In the production and extensive use of the information and automation technology,Effectively increased in the competitiveness of the international market and approval.Furniture enterprise go out of the country,Purchase foreign furniture production/Marketing enterprise,In foreign countries to establish brand shop,His own brand enterprise,Have a great progress,Get the better effect.

　　可以看到，2012年以来家具行业整体出口情况较好，对国际主要市场的出口还是增长的，对新兴国际市场出口增速明显提高，占比不断扩大;中西部地区的出口比重加大，发展较快。在家具行业出口保持稳定基础上，全行业仍需进一步提高劳动生产率和科技水平，保持出口产品在国际市场的竞争力。

Can see,Since 2012 the whole furniture industry export situation is good,The main market for international export or growth,In emerging international markets can obviously improve the export growth,Than for growing;The Midwest export proportion increase,Rapid development.In furniture industry based on export remained stable,The industry still needs to further improve labor productivity and science and technology level,Keep the export products in the international market competitiveness.

　　需求稳定，保证出口平稳发展

Needs stable,Ensure export steady development

　　在国际市场上，家具与服装、家用电器、汽车并列，是国际贸易中的四大消费性商品之一。我国就已成为世界第一大家具出口贸易国，我国家具的海外市场依然广阔。虽然金融危机之后，全球经济受到重创，国际市场需求增长动力不足，复苏形势较慢，但国际市场家具需求依然保持平稳，国际市场仍然是我国家具行业的主要市场之一。经历了2009年金融危机的影响，进入2010年之后我国家具行业生产销售形势比较好，呈现了恢复性的增长态势，外贸竞争力高于世界平均水平，在国际市场上仍占有一定优势，有稳定的市场和主要销路市场，家具商品在国际市场的地位牢固。

In the international market,Furniture and clothing/Household appliances/Car coordinate,In international trade is one of the four major consumer goods.China has become the world's first big furniture export trading nation,China furniture overseas market is still wide.Although after the financial crisis,The global economy suffered a serious blow,The international market demand growth power shortage,Recovery situation is relatively slow,But the international market furniture demand remains stationary,The international market is still China furniture industry one of the main market.Through the 2009 financial crisis influence,In the 2010 years later China furniture industry production sales situation is better,Presents restorative growth situation,Foreign trade competitiveness is higher than the average level in the world,In the international market is still has certain advantages,Have a stable market and the main sales market,Furniture products in the international market status firmly.

　　转型升级，促进家具产业健康提升

Transformation and upgrading of,To promote the furniture industry health promotion

　　这几年，我国为了实现中国家具由大到强的转变，家具行业迈出了转型升级的步伐，已经从依靠低成本竞争向提高产品科技含量及附加值转变。转型升级是我国家具行业发展的必由之路，家具企业要在生产技术、产品自主设计上积极进行革新，在提高家具产品的环保水平的同时，加强管理降低生产技术成本，改良粗放式的生产方式，降低劳动力成本，提高产品质量和产品附加值。

Over the past few years,Our country in order to realize the Chinese furniture from big to strong changes,Furniture industry made the pace of transformation and upgrading,Has low cost competition from rely on to improve product technology content and added value transformation.The transformation and upgrading of China is the only way for the development of furniture industry,Furniture enterprise in production technology/Product independent design positive innovations,To improve the level of environmental protection furniture products at the same time,Strengthen the management to reduce the cost of production technology,Improved extensive production methods,Reduce labor cost,Improve the quality of products and product added value.

　　政策优惠，行业发展“保驾护航”

Preferential policy,Industry development"escort"

　　国内经济持续快速发展，积极稳健的宏观经济政策起到了保驾护航的作用。国际金融危机后，国内、国际两个市场“内强外弱”的特征，在家具行业表现得比较充分。国家出台的出口退税等促进贸易措施，对缓解家具行业出口压力、防止出口大幅下滑起到了积极作用。出口企业享受出口退税等一系列政策优惠，出口产品严格执行国际标准，有助于我国家具产品整体水平的提升，是家具企业保持竞争优势重要的发展途径和发展方向。

The sustained and rapid development of the domestic economy,Positive prudent macroeconomic policy played the role of escort.The international financial crisis,domestic/The two markets"Strong in the weak"characteristics,In furniture industry performance more fully.The country has issued export drawback to promote trade measures,To ease the furniture industry outlet pressure/To prevent a sharp slowdown in export which has played a positive role.Export enterprises enjoy export tax rebate and a series of preferential policies,Export products strictly implement the international standard,It will be very helpful to our furniture products overall level of ascension,Is furniture enterprise to keep the competitive advantage of the important development way and the direction of development.

　　接轨世界，标准化推动质量安全

Converging world,Promote the standardization of quality and safety

　　目前，全球竞争已从质量竞争、技术竞争、品牌竞争上升到各种标准之间的竞争，标准化将成为行业的准入门槛，也将是企业的竞争利器和利润新增长点。我国家具行业为适应新材料、新工艺、新技术的不断应用，加快了产品在质量、安全、环保等方面标准的制修订。未来，我国家具行业标准化体系建设将进一步完善，标准的制定将加快我国家具行业与国际接轨步伐，提升我国家具标准的国际地位，提高我国家具产品质量和技术水平。

At present,The global competition has competition from quality/Technology competition/Brand competition up to the competition between various standard,Standardization will become industry admittance threshold,Will also is the enterprise competitive edge tool and new growth point of profit.China furniture industry to adapt to the new material/New technology/The continuous application of new technologies,To speed up the products in quality/safety/Environmental standard system revision.The future,China furniture industry standardization system construction will further improve,The formulation of standards in China furniture industry will accelerate the pace with international standards,Upgrading our furniture standard international status,To improve our country furniture product quality and technical level.

　　把握趋势，未来出口稳打稳扎

Grasp the trend,The future export stability play firm firm

　　无论是企业还是地方政府、行业协会，要积极拓宽出口销路市场，通过参加展会，多走访其他国家，与外商增加联系，不但与现有的发达国家建立贸易，也要努力与发展中国家建立联系，把握未来出口转移的动态。

Whether enterprise or local government/Industry association,To actively expand export sales market,Through to the exhibition,Visited other countries,With the increase of foreign contact,Not only with the existing developed countries set up trade,Also try to establish contact with developing countries,Grasp the future export transfer dynamic.

　　坚持走高科技之路，积极运用电子信息管理手段改造提升家居这一传统行业，进行现代化建设，向国际家具制造业标准看齐。我国需要更多产品设计水平较高、生产技术能力较强、企业规模较大、产品质量有保证的品牌家具企业，积极提高自主创新能力和在国际市场的持久竞争力。生产企业要引进先进技术和工艺，提高产品质量，劳动生产率，降低成本，提高产品标准，重视开发设计及新材料的应用，增加产品附加值。实施品牌战略，建立自己的品牌，在国际市场稳扎稳打。

Adhere to the high-tech road,To use electronic information management, transform and promote the traditional industry household,The process of modernization construction,International furniture manufacturing standard to emulate.The country needs more higher levels of product design/Production technology ability is strong/Large scale enterprise/Product quality guaranteed brand furniture enterprise,Actively improve the ability of independent innovation and competitiveness in the international market lasting.Production enterprises to introduce advanced technology and process,Improve product quality,Labor productivity,Reduce cost,Improve product standard,Pay attention to the development of design and the application of new materials,Increase product added value.The implementation of brand strategy,Build your own brand,Slow and steady in the international market.

　　随着国民经济水平的提高和社会制度的健全，中国家具行业规模不断扩大，家具企业实力不断增强，品牌建设积极向前迈进，产业规模持续扩大，通过标准化工作开展，先进技术的广泛应用，家具行业要坚持两条腿站立，一条腿站在国内，一条腿站在国外，实现中国家具由大到强的转变。

As the national economy and raising the level of the social system of sound,China's furniture industry continues to expand the scale,Furniture enterprise has been strengthened,Brand construction actively move forward,Industry continue to expand the scale,Through the standardization work in,The wide application of advanced technology,Furniture industry insist on two legs stand,A leg in domestic,A leg to stand in a foreign country,To realize China furniture from big to strong changes.