在国内市场低迷、国际市场需求减弱的严峻形势下，2012年，工程机械出口总额182.24亿美元，同比增长14.48%，从国际大环境和国内市场来看，工程机械产品外贸形势不容乐观，2013年可能会略有增长，甚至持平。 

In the domestic market downturn/The international market demand weakened the severe situation,In 2012,,Engineering machinery exports $18.224 billion,Year-on-year growth of 14.48%,From the international environment and domestic market to see,Construction machinery products foreign trade situation is not optimistic,2013 May be increased slightly,Even as. 

　　现在困难重重，危机频现，但是从国家层面到企业都应该抓住危中的“机”，以更开阔的视野和更高的高度制定行业和企业的发展战略，争取在下一个发展循环内具备绝对竞争力。 

Now the difficulties,Crisis frequency is,But from the national level to the enterprise should seize the crisis"machine",In a more open field of vision and higher height setting the industry and enterprise development strategy,For the next development cycle inside have absolute competitive power. 

　　前几年投资拉动的大规模基础设施建设给我国工程机械行业发展带来了前所未有的机遇，但是随着投资规模过大，CPI高居不下，国家对投资规模不断收紧，国内市场需求2012年继续快速萎缩。虽然发改委四季度出台了一些基建项目，但是从批准到实施还需要一段时间才能传导到工程机械行业。 

A few years ago investment pull of large-scale infrastructure construction to China construction machinery industry development has brought an unprecedented opportunity,But as the investment large,High CPI can,Country to investment scale unceasingly tightening,The domestic market demand in 2012 to continue shrinking rapidly.Although the development and reform commission (NDRC) four quarter introduced some infrastructure projects,But in the approval to the implementation also need a period of time to conduction to construction machinery industry. 

　　海关统计数据显示，2012年前两季度工程机械出口呈现出量价齐升的喜人局面，一定程度上为很多内外贸兼顾的企业减轻了压力。三四季度出口数据开始掉头向下，虽然有小幅震荡，但总体趋势是持续下行，2012年12月的数据十分不乐观，经济复苏仍然任重道远。 

According to the statistics,2012 years ago two quarter engineering machinery export volume and price of the present JiSheng gratifying situation,A certain extent for many domestic and foreign trade enterprises to reduce the pressure.Three or four quarter export data began to turn down,Although a slight concussion,But the overall trend is continuous descending,In December of 2012 data is not optimistic,Economic recovery is still a long-term task. 

　　根据海关统计数据，2012年我国工程机械产品中，超过2亿美元的商品24种，24种商品的出口总额达到156.83亿美元，占总出口额的86.11%。24个项目中除了一个零部件项目和5个主机项目出现出口下滑外，其他均呈现不同程度的上涨，说明我国工程机械行业依然处于上升通道，并且竞争优势依然明显。 

According to customs statistics,In 2012, construction machinery products,More than 200 million us dollars of goods 24,24 commodity exports totaled us $15.683 billion,Accounted for 86.11% of the total export.24 projects in addition to a parts projects and five main project in the export decline,Other all present different degree of rise,It is illustrated that China construction machinery industry is still in a rising channel,And competitive advantage is obvious. 

　　传统市场稳定新兴市场抢眼 

The traditional market stable emerging market grab an eye 

　　亚洲依然是我国工程机械出口的传统最大市场，虽然市场份额依然达到42.72%，但却是近5年中的最低点，比上年同比减少了近3个百分点。欧洲一直是市场份额第二的市场，走势基本平稳，除了2009年有小波动之外，市场份额基本稳定在16%左右。欧盟15国和俄罗斯是欧洲的主力。非洲稍稍超过拉美位居市场份额的第三位，非洲也是波动较大的市场，经常会出现2%~3%的市场波动。但是由于非洲的基础设施薄弱，所以市场容量和潜力十分可观。拉美略低于非洲居于第四位，但是拉美市场呈缓慢稳步上升的趋势。和非洲类似，由于基础设施薄弱，加上经济水平和贸易环境优于非洲，所以拉美有可观的市场潜力和乐观的前景，巴西、委内瑞拉、加纳都是近年市场活力较强的国家。以美国为首的北美洲市场是相对稳定的大市场，2012年美国市场同比增长23.55%，似乎看到了一些经济复苏的希望。中东市场从来不应该被忽视，2012年我国工程机械对中东出口15.63亿美元，同比增长28.96%，沙特、阿联酋和伊朗三国传统市场占到了近70%的份额。大洋洲市场基本是澳大利亚市场，2012年对澳大利亚出口同比增长29.53%，表明市场环境良好，经济发展稳定，工程机械出口稳步增长。 

Asia is still in Chinese engineering machinery exports of traditional largest market,Although the market share is 42.72%,But it is the lowest point of nearly five years,Compared with nearly 3% year-on-year to reduce.Europe has been the market share of the market,Movements smooth basic,In addition to the 2009 have small fluctuation besides,Market share basically stable at around 16%.Of the 15 European Union countries and Russia are the main European.A little more than Africa in Latin America market share in the third,Africa is also large fluctuations of the market,Often there will be 2% ~ 3% of the market fluctuation.But because of Africa's weak infrastructure,So the market capacity and potential is very considerable.Latin American slightly lower than Africa in the fourth,But Latin American market is slow steadily rising trend.And Africa similar,Due to the weak infrastructure,With the economic level and trade environment is superior to Africa,So Latin America have considerable market potential and bright future,Brazil/venezuela/Ghana is in recent years, the market vigor strong country.Us-led North America market is relatively stable market,In 2012 the United States market year-on-year growth of 23.55%,Seemed to see some hope of economic recovery.The Middle East market should never be ignored,In 2012, engineering machinery for the Middle East export $1.563 billion,Year-on-year growth of 28.96%,Saudi Arabia/The united Arab emirates and Iran the traditional market accounted for nearly 70% of the share.Oceania market basic is Australia market,2012 years of Australian exports year-on-year growth of 29.53%,Show that the market environment is good,Stable economic development,Engineering machinery export steady growth. 

　　培育优势积极创新 

To cultivate positive innovation advantage 

　　前几年的行业大发展，供需两旺，大家其乐融融，产能一扩再扩，摊子越铺越大，使得运营成本不断攀升。但是政策调整，国内市场急剧萎缩，对于一些产品单一、技术同质化严重、应变能力差的企业几乎是致命的打击。绝大部分主流工程企业营收同比下降，但是在一片暗淡中，也能看到了亮点。 

In the first few years of the industry development,Two popular supply and demand,Everybody happy,A capacity expansion to enlarge,The more the greater the vendor shop,Makes the operation cost increasing.But policy adjustment,The domestic market sharply shrinking,For some products single/Serious homogenization technology/Strain capacity difference enterprise is almost fatal blow.Most of the mainstream engineering enterprise revenue year-on-year decline,But in a dim in,Also can see the window. 

　　工程机械自身的特点使得代工门槛相对较高，因此来料加工和出料加工规模并没有出现像电子、纺织品等其他产业那样占据行业比例过高的情况。中联重科并购意大利CIFA正是全能之后的冠军之路，通过对工程机械领域有实力的企业的并购，使得企业在成长过程中的步子更稳、更快、更准地获得冠军。 

Engineering machinery own characteristics make OEM threshold is relative taller,So the processing and discharge processing scale and did not appear like electronic/Textile and other industries that occupy high proportion of the industry.Zoomlion m&a Italian CIFA is after all-around champion of the road,Through the engineering machinery field strength of the enterprise m&a,Makes the enterprise in the process of growth and more stable pace/faster/More accurate to win the championship. 

　　从2012年在上海举办的上海宝马工程机械展上展示的产品来看，各工程企业都意识到了创新的重要性和必要性，都加大了科研、创新的投入力度。在宝马展上，徐工展出了400吨的矿车，并透露3600吨履带式起重机也已经定型。中联重科展出了2000吨全路面吊车、101米碳纤维泵车、300吨矿用挖掘机等世界领先产品。山推大功率推土机也将成为新的亮点。在科技创新的带动下，我国工程机械产品的国际竞争力将会越来越强，“走出去”将可持续发展。 

From 2012 in Shanghai, Shanghai BMW engineering machinery exhibition on display products to see,The engineering enterprises have realized the importance and necessity of innovation,All increase the scientific research/Innovation investment.In the BMW show,Xugong display 400 tons of car,And revealed that 3600 tons of crawler crane has also finalize the design.Zoomlion display 2000 tons of all terrain crane/101 m carbon fiber pump truck/300 tons of mine excavators, the world's leading products.Hill pushed high power bulldozer will also become the new bright spot.In the innovation of science and technology under the drive,China construction machinery product international competitiveness will be stronger and stronger,"Go out"Will sustainable development. 

　　海外并购修炼内功 

Overseas mergers and acquisitions of uniting the internal work 

　　2012年对于中国工程机械行业来说也是不平凡的一年，一年中出现了4起跨国并购案例。 

In 2012 for China construction machinery industry is also remarkable,The years have seen up four cases of cross-border mergers and acquisitions. 

　　2012年1月，隶属于山重集团的潍柴集团收购了意大利游艇制造企业法拉第，同月柳工收购了波兰的HSW，这两个并购案拉开了工程企业海外并购的大幕。接下来三一收购德国大象，徐工收购德国普茨迈斯特，潍柴收购德国凯傲和林德，可谓是波澜壮阔。以前都是外资收购中国企业，2012年出现的中国工程企业海外并购不禁令人眼前一亮。上述企业并购不像前些年家电行业的并购案那样陷入泥潭，上述公司并购后都对自己的业务形成了直接的补充，或者使产品质量有了质的提升。如中联并购意大利CIFA后，借助其领先的碳纤维技术研制出了超过100米的碳纤维臂架泵车；柳工收购HSW后，直接形成对推土机板块的补充；徐工和三一完成并购后，中国的混凝土设备基本形成了垄断；潍柴收购凯傲后将很快突破我国工程机械瓶颈之一的液压技术。

In January 2012,Under the mountain heavy group weichai group purchase the Italian yacht manufacturing enterprise Faraday,The same liugong bought polish HSW,The two deal pulled open engineering enterprise overseas merger unfolds.The trinity acquisition Germany elephants,Xugong acquisition at Germany's meister,Weichai acquisition proud and linde Germany kay,It may be said is surging forward with great momentum.Before is foreign acquisitions of Chinese enterprises,2012 the China construction enterprise overseas mergers and acquisitions can't help a shine at the moment.The mergers and acquisitions don't like many household electrical appliance industry mergers that mire,The company after the merger all of their business to form the direct added,Or make the product quality to have the promotion of the quality.Such as mergers and acquisitions CIFA Italy after it,With its leading carbon fiber technology has developed more than 100 meters of carbon fiber boom pump truck;After the acquisition of liugong HSW,Direct the formation of bulldozer plate added;Xugong and trinity finish after the merger,China's concrete equipment basic form the monopoly;Weichai acquisition kay after proud will soon break through the bottleneck of China engineering machinery hydraulic technology.