今年第二季度，进口葡萄酒增速明显放缓，数据显示进口额只增长了11.1%，相比前几年超30%的高速增长，确实可用“乏力”来形容。可以说进口葡萄酒正面临深度调整的阶段。

The second quarter this year，The imported wine growth slowed sharply，Data showed that imports increased by only 11.1%，A few years ago over 30% compared to the high growth，Really available“fatigue”To describe。Can say the imported wine is facing depth of adjustment stage。

　　作为进口葡萄酒前沿城市的广东正面临葡萄酒专卖店等经营惨淡的局面。从去年年底开始，作为顶级高端红酒的代表，拉菲的价格正遭遇十年来的首股寒流，酒类经销商在疲软的需求下，默默收缩战线甚至选择转行。

As the imported wine of the frontier city of guangdong is facing a wine shop, the pale business situation。From the end of last year began，As a representative of the top high-end red wine，And the price of the Philippines is suffering ten years first cold snap，Wine distributor in a weak demand，Silent contraction front even choose a career change。

　　广东佛山多家酒类专卖店里，拉菲旗下的单品价格跌幅最高达2000元，以2007年产的拉菲正牌为例，价格已从原来的10080元/瓶降到目前的8080元/瓶。某酒商表示，今年的销售很差，上半年同比减少了20-30%的销售额。另一在三水做酒类销售的经销商，在6月10日正式关闭了其第三家店面，据悉原来有5家店，现在只剩两家。

Guangdong foshan several drinks store，Pull the sheet is tasted, Philip price up to $2000 of decline，In 2007, the annual output of Philippines card-carrying for example，The price has been from the original 10080 yuan/bottle down to the current 8080 yuan/bottle。Winemakers say a，This year's sales is poor，In the first half year-on-year reduced the 20-30% of the sales。Another in sanshui do wine sales dealer，On June 10, officially closed its third stores，It is reported that there are five shop，Now there are only two。

　　整个大的经济形势不佳，直接使得葡萄酒消费市场需求受抑，成了多位广东酒类专卖店负责人分析形势时首要提到的原因。撇开行情的因素，笔者认为，过去几年，酒类的平均利润高达30%，业内外资本纷纷进入该行业，时至今日酒类的利润已经下滑至10-20%。可以说是抢食的人多，利润被摊薄。不仅如此，高端葡萄酒的量价齐跌，也直接导致了专卖店的销售情况变得更糟糕。

The big economic situation is not good，Direct makes wine consumption market demand inhibition，More than a guangdong drinks store analysis situation of one of the reasons mentioned。Apart from market factors，The author thinks that，In the past few years，Wine of the average profit as high as 30%，Inside the industry have into the capital，Today the wine has fallen to profit by 10-20%。Can say is rob food，Profit to be diluted。Not only that，High-end wine quantity and price fall together，Also led directly to store sales for the worse。