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小轿车成最大出口车型--亲稳网络舆情监测室
2012-07-31
近日,商务部产业司副司长周世杰在中国自主品牌汽车博览会举办的“政府政策与中国自主汽车产业研讨会”上表示,自主品牌汽车出口势头要比国内的市场好,我国自主汽车产业正在发展壮大,与世界的差距正在逐步缩小。
recently,The ministry of commerce chief of department of industry in China ZhouShiJie independent brand auto exhibition held“The government policy and proprietary Chinese auto industry conference”Said on,The independent brand automobile export momentum than domestic market,Our country independent auto industry are developing,And the world the gap is gradually narrowing。
与世界的差距正在缩小
And the world is narrowing
过去十年汽车产品的出口规模迅猛发展,汽车出口整车从1.9万辆增加到85.2万辆,年均增长46.3%。出口额从两亿美元增长到109.6亿美元,年增长达到50%以上。汽车整车出口额在2011年首次超过了100亿美元,实现了历史性的突破。奇瑞、长城等前十大自主品牌企业的出口量已经占了全国汽车出口的80%。
Over the past ten years of automotive products export scale of rapid development,Car exports increased to 19000 cars from the 852000 cars,The average annual growth of 46.3%。Export growth from $two hundred million to $10.96 billion,Years of growth above 50%。Auto exports for the first time in 2011 to more than $10 billion,Realize the historic breakthrough。chery、The Great Wall, etc of the top 10 of the independent brand enterprise exports have already accounts for 80% of the national car exports。
周世杰分析,从市场结构上看,整车出口市场覆盖全球,拉美地区成为最重要的出口市场。对发展中国家和地区的整车出口占比超过了90%以上,2011年对拉美市场出口汽车28万辆,增长121%,其中对巴西出口14.4万辆,增幅达到312%,拉美地区超越亚洲成为中国汽车产品第一大出口市场。从产品结构来看,乘用车出口所占的比重达到了54%,小轿车成为第一大出口车型。我国整车出口已涵盖轿车、客车、载货车等各类车型,改变了以载货车等商用车为主的单一出口产品结构。2011年我国出口小轿车37.2万辆,增长107%,占比达到43.7%。
ZhouShiJie analysis,From market of the structure,The export market to cover the world,Latin America is becoming the most important export markets。In developing countries and regions of the vehicle exports more than 90% more than,In 2011 the export of Latin American markets 280000 vehicles,121% increase,Among the Brazilian exports of 144000 cars,A compound annual growth rate of 312%,Latin America is beyond Asia becomes the first big China automobile products export market。From product structure and see,Passenger car export share to 54%,Cars became the first big export vehicles。Our country exports have already covered the car、bus、Truck and other kinds of models,Change to truck, a single export products mainly commercial vehicle structure。2011 years of our country export cars of 372000 cars,107% increase,Reached 43.7%。
小轿车首次成为我国第一大出口类型的车型,从海外发展的情况来看,汽车企业的国际化步伐在加快,许多重点企业在扩大整车出口的激励上进一步推进了对外投资、设点建厂、海外并购、提升核心竞争力。奇瑞公司在巴西投了7亿美元建设了年产17万辆整车工厂,华晨公司与埃及BAG集团合作在埃及设立组装厂,销售量已达到两万余台。中信带卡轮毂公司全资收购了德国的KSM铸造集团,取得了底盘和动力总成的技术。从国际营销服务看,一些汽车企业开始有意识的加强境外售后维修服务网点的建设和布局,长城汽车公司在海外设立的维修网点已经达到800多个,其中海外营销服务网络已经基本覆盖了主要的出口市场,宇通客车在加拿大、迪拜和古巴共存储了4000万元的配件仓库,缩短了海外零部件供应的周期。过去十年汽车产业快速发展,出口持续增长,企业经营日益多元化。自主研发和技术创新能力逐步提高,制造工艺及管理水平显著增强,产品开发、系统配套、模块化的供货能力都在不断提高。这些都显示出我国自主汽车产业正在发展壮大,与世界的差距正在逐步缩小。
A car for the first time become the country's first big export types of vehicles,From the overseas development situation,Car companies in the international in speed up the pace,Many key enterprise in expanding the export of vehicle on the incentive to further promote the foreign investment、Factory is prohibited、Overseas mergers and acquisitions、Improve the core competence。Chery company in Brazil for $700 million the construction of 170000 cars factory,Brilliance company and Egypt BAG group cooperation set up assembly plant in Egypt,The sales have reached more than twenty thousand sets。Citic take card company wholly-owned German takeover hub of KSM casting group,Made chassis and powertrain technology。From the international marketing service look,Some car companies began to consciously strengthen aftermarket service outside of the network construction and layout,The Great Wall car company established in overseas to maintain a site has reached more than 800,One of overseas marketing service network has been covering the basic main export market,YuTong coach in Canada、Dubai and Cuba storage of 40 million yuan of spare parts warehouse,Shorten the cycle of overseas parts supply。Over the past ten years automotive industry fast development,Export growth,The diversification of enterprise management。Independent research and development and technology innovation ability gradually improve,Manufacturing technology and management level enhanced markedly,Product development、System supporting、The supply of modular ability constantly improving。These shows that our country independent auto industry are developing,And the world the gap is gradually narrowing。
出口仍存深层次问题
Export deep problems remain
在看到成绩的时候,也应该看到现阶段我国汽车出口存在的问题。首先是产品的普遍同质化,我国汽车产业出口研发总体的投入不高,出口产品多为中低档次,差异化程度比较低,出口的企业靠低价竞争对目标市场常常一哄而上,盈利的水平普遍比较低。加拿大的汽车品牌就有50余个,在秘鲁高达96个品牌,哥伦比亚有20个中国的汽车品牌,但是市场份额仅有1%。
See in the results,Should also see in our country at present stage car exports the existing problems。First is the common product homogeneity,China's automotive industry research and development of the overall export into is not high,Export products such as dongli times more,Differentiation degree is quite low,Export enterprise depends on the price of the target market YiHongErShang often,The standards are generally low earnings。Canada's car brand has more than 50,In Peru is as high as 96 a brand,Colombia has 20 Chinese car brand,But the market share only 1%。
其次产品的一致性有待提高,许多产品能够达到进口国家所认证的要求,但是在批量供货时不能够保证产品质量的一致性。此外,海外的客户普遍反映我国汽车针对当地市场的适应性改进和产品的稳定性仍然不是很理想,如汽车发动机在高温高寒地区的寿命在缩减,底盘、变速器等关键零部件的故障率偏高,比如门把手容易拉断、电风扇容易损害等一些小的毛病还是时有发生,但是影响还是比较大的。
Secondly products to improve the consistency,Many of the products can meet the requirements of the importing country authentication,But in the batch supply it is critical to ensure that the quality of products of the consistency。In addition,Overseas clients in China's automobile generally reflected in the adaptability of the local market to improve and the stability of the products are still not very ideal,If the car engine in high temperature cold area in the life of the reduction,chassis、The transmission, and other key parts of the failure rate is on the high side,Such as door handle quickly broken、Electric fan easy a little wrong with such as damage or occur frequently,But the impact or larger。
另外,营销和售后服务体系不是很完善,多数企业海外营销、售后服务等方面严重依赖当地的代理商,存在配件供应紧张、服务响应滞后、维修周期过长等问题。在南非,我国汽车平均维修的时间长达数月,在秘鲁90多个中国的汽车品牌当中仅约有一半提供售后服务,在菲律宾我国汽车不但服务网点少,而且只提供一年的保修服务,而日本和韩国的汽车是提供三年到五年的服务。
In addition,Marketing and after-sale service system is not perfect,Most enterprise of overseas marketing、After-sales service and so on heavy reliance on local agents,Existing spare parts supply nervous、Service lags in response、The long cycle of maintenance, etc。In South Africa,An average of China's automobile maintenance time for many months,More than 90 Chinese in Peru brand of car only about half offer after-sale service,In the Philippines in China's automobile not only service networks less,And only provide a year guarantee service,But Japanese and south Korean car is to provide three years to five years of service。
周世杰说,产生这些问题的主要原因是由于企业缺乏先进的经营理念,特别是自主创新的能力和综合实力不强,仍然处于以价格为主要的竞争手段,依靠低成本大规模扩张来发展。这种粗放式的发展模式,从长期看是难以支撑汽车产品出口持续发展的,尤其在当前的形势下,国际金融危机的影响犹存,外需萎缩低迷的情况将长期存在,发达国家产业回归和贸易保护主义加剧,使国际竞争更加激烈。人民币升值、劳动力成本上升、土地环境资源等制约因素增多,都使低成本竞争的优势在逐步的减弱。
ZhouShiJie said,Produce these problems is the major reason for the lack of advanced on the enterprise management idea,Especially the ability of independent innovation and comprehensive strength is not strong,Still in price as the main means of competition,Depend on low cost large expansion to development。This focus model of development,In the long run is difficult to support the development of automobile products for export,Especially in the current situation,The influence of the international financial crisis in late February,Shrinking economy downturn will exist for a long time,Developed countries industry regression and trade protectionism intensified,The international more competitive。RMB appreciation、Rising labor costs、Land environment resources increase restriction factors,All make low cost competitive advantages in the weakened gradually。
未来从5个方面加强出口
Future strengthening export from five aspects
周世杰表示,国家未来将从5个方面加强自主汽车出口:
ZhouShiJie said,Countries from five aspects in the future will strengthen independent auto exports:
第一,加快国家汽车及零部件出口基地的建设,增强汽车产品的出口技术基础。目前已授予12个汽车出口基地,做好出口基地的规划,鼓励出口基地企业自主创新和进行技术改造,加大对公共服务平台的支持力度,打造技术研发、信息服务、产品认证、检验检测、人员服务等公共服务平台。
The first,Accelerate national automobile and automobile parts export base construction,Increase the export of automobile products technical basis。At present has awarded 12 automobile export base,Get the export base of planning,Encourage the export base enterprises for independent innovation and technical reformation,To increase public service platform of the support,Make technology research and development、Information service、Product certification、examination、Staff service and other public service platform。
第二,鼓励企业利用金融工具,提高国际竞争力。积极发挥出口信用保险的作用,降低企业的经营风险,加强汽车企业与各类金融机构的合作,搭建汽车产品出口新型的融资平台。
The second,Encourage enterprise using financial tools,Improve the international competitiveness。Play an active role of the export credit insurance,Reduce the management risk of the enterprise,Strengthen enterprise and all kinds of car of financial institutions in the cooperation,Build automobile products export new financing platform。
第三,鼓励企业增强自主创新能力,优化出口产品的结构。支持汽车企业加强研究开发体系的建设,鼓励企业建立海外研究开发中心,积极引导节能和新能源汽车产品的出口,引导企业采用国外先进技术标准,主动接轨国际标准体系,推动企业提高生产的一致性,稳步提升汽车产品出口的质量。
The third,Encourage enterprises to enhance the ability of independent innovation,Optimize the structure of export products。Support car enterprises to strengthen the construction of research and development system,Encourage enterprises to establish overseas research and development center,Actively guide energy saving and new energy vehicle exports,Guide enterprise USES the overseas advanced technology standards,Active community international standard system,Promote enterprise to improve the consistency of the production,Steadily improved the quality of automobile products export。
第四,积极应对和化解贸易摩擦,为汽车出口创造良好的环境。加快建立我国汽车产品贸易摩擦预警机制,有效应对我国汽车出口面临的贸易壁垒,推动与重点国家签订产品检验结果双边互认协议,加强企业的诚信体系建设,建立中国汽车零部件供应商的名录库,进一步规范出口秩序,提高准入门槛,对企业进行分类指导。
The fourth,Actively deal with and resolve trade friction,For car exports to create a good environment。To speed up the establishment of China's automobile products trade friction early warning mechanism,The effect to the export of China's automobile face barriers to trade,Promote and key countries sign product inspection results bilateral mutual recognition agreements,To strengthen the construction of credit system of the enterprise,The establishment of China's auto parts supplier list of library,Further standardize export order,Improve admittance threshold,An enterprise classification guidance。
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第五,大力实施走出去战略,加大国际市场开拓力度。鼓励有比较优势的企业或者企业联盟对外投资,做好境外生产的战略布局,支持企业建立健全境外营销网络,完善售后维修服务,鼓励企业通过跨国并购争取优质品牌核心技术和营销渠道,充分利用双边合作机制,推动汽车零部件企业开展国际合作与交流。《
The fifth,To implement go out strategy,Increasing international market development efforts。Encourage comparative advantages in the enterprise or enterprise alliance foreign investment,Do the strategic layout production overseas,Support enterprises establish sound overseas marketing network,Perfect the after-sale maintenance services,Encourage enterprise through the transnational merger and acquisition for quality brand core technology and marketing channel,Make full use of bilateral cooperation mechanism,Push auto parts enterprises to develop international cooperation and exchanges。《
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