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纺织服装出口其坐等国八条不如转型升级--亲稳舆论引导监测室
2012-10-23

  “(外贸)国八条的出台并不能扭转纺织服装出口的下降趋势。”北京大学教授曹和平9月在江苏省的服装企业座谈会上说,“对于中国纺织业来说,与其坐等国八条出细则,不如转而考虑转型升级,提升品牌和产品附加值”。

"(Foreign trade)Article eight countries come on stage and can't turn textile and garment export of decline."Beijing university professor CaoHePing September in jiangsu province in the clothing business forum said,"For China's textile industry speaking,And wait for country eight out of the detailed rules,To consider as the transformation and upgrading,Promote the brand and product added value".

  9月12号,在密集调研了江浙、广东等中国主要外贸出口地区后,温家宝总理主持招开了国务院常务会议,通过了《促进外贸稳定增长的若干意见》。这个政策措施被称为“外贸国八条”,具体包括加快进出口退税进度;增加对符合条件出口企业的贷款;扩大出口信用保险规模和覆盖面;减免部分法定检验检疫物出入境检验检疫费以及妥善应对贸易摩擦、优化外贸国际市场布局、优化外贸国内区域布局等。

On September 12,Intensive research in the jiangsu/Guangdong, China's main export areas,Prime minister wen jiabao presided the state council executive meeting of the recruit to open,Through the[To promote the steady growth of foreign trade some opinions].This policy measures are called"Foreign trade country eight",Specific include to speed up the progress of the import and export tax refund;Increase the export enterprises to meet the conditions of the loan;Expand the export credit insurance scale and coverage;Reduction of legal inspection and quarantine objects entry and exit inspection and quarantine fee and properly deal with trade friction/Optimization of foreign trade international market layout/Optimization of foreign trade domestic regional layout, etc.

  但曹和平教授指出:外贸国八条所涉及的优惠政策,短期内可能缓解企业成本的负担,但不能根本解决纺织服装产业竞争力的问题。“中国原有的竞争优势是价格。现在随着成本趋势性上升,这一竞争力在不断削弱”。

But CaoHePing professor noted that:Article 8 foreign countries involved in the preferential policies,In the short term may ease the burden of enterprise cost,But can't solve the problem of textile and clothing industry competitiveness."The Chinese original competitive advantage is the price.Now as costs rise trend,The competitive power in the constant weaken".

  国八条旨在应对出口的下行压力。根据海关总署9月10日公布的8月份外贸数据,今年8月中国出口仅同比增长2.7%,其中对欧盟、日本的出口则同比负增长了12.7%和6.7%。在9月18日的例行媒体会上,商务部新闻发言人沈丹阳指出,尽管8月份的数字好于7月份1%的同比增速,但今年后几个月的外贸数据可能会比8月份更疲软。

Article eight countries to deal with the export downward pressure.According to the general administration of customs on September 10, published by the foreign trade data in August,August this year China's export only 2.7% year-on-year growth,Among of which the European Union/Japanese exports are 12.7% and 6.7% year-on-year.On September 18, regular media conference,Commerce ministry spokesman said ShenDanYang pointed out,Although the number of good in August in July 1% year-on-year growth,But this year after several months of foreign trade data may be weaker than in August.

  纺织是中国出口的传统强项,中国棉纺织行业协会会长朱北娜指出,棉纺织品占中国2011年进出口贸易总额的7.6%;如今却是哀鸿遍野。上海一家年销售额在5亿元左右的纺织服装企业负责人说:“今年是我从业以来最艰难的一年,现在库存已经占到全年销售额的1/3。”

Textile is China's export traditional strengths,China's cotton textile industry association's north zhu pointed out,Cotton fabric of China's 2011 7.6% of the total amount of import and export trade;But now there is so much pain.Shanghai a annual sales in 500 million yuan of the textile clothing enterprise person in charge said:"This year is my since from the most difficult one year,Now inventory has accounted for a third of the annual sales."

  商务部外贸司司长江帆在上述江苏省纺织企业座谈会上指出:中国纺织品服装数量大幅下降,今年1-7月只出口了829.4亿美元,同比下降0.2%;7月单月降幅则达到了8%。“8月纺织服装出口额又比7月份下降3.3%,前8个月的累计降幅将会扩大到2个百分点左右。”

The ministry of commerce foreign trade company in jiangsu province, and of the chief priests, jiang fan ride the textile enterprise symposium pointed out:China's textile and apparel quantity to drop considerably,This year on July 1 - only exported us $82.94 billion,0.2% year-on-year drop;July monthly performance reached 8% drop."August textile clothing exports more than 3.3% decline in July,The first 8 months of cumulative drop will be expanded to 2%."

  第一纺织网首席分析师汪前进说:纺织服装业出口连续两个月下滑已是非常罕见,只在2008年金融危机时期出现过。“此次下滑与2008年相比犹如钝刀割肉,持续时间会更长、形势也会更严峻。”

The first textile network chief analyst wong forward said:Textile clothing export decline for two consecutive months is very rare,Only in the 2008 financial crisis occurred."The decline compared with 2008 is like a blunt knife to cut meat,Continuous time the meeting is longer/The situation also will be more severe."

  江苏红豆集团总裁周海江则认为,“需求下降、成本上升,价格下跌”共同导致了纺织服装企业的外贸困境。一方面是外部需求的下降,据汪前进分析,来自欧盟的需求下降了12%,美国的需求则下降了5%。这在短期内不会更改。另一方面则是企业成本的上升,这表现在原料、土地、人工、汇率等成本的上涨。

Jiangsu red bean group President zhou hai jiang, think,"Decreased demand for/Rising costs,prices"Common led to the textile clothing enterprise foreign trade dilemma.One is external falling demand,According to wang forward analysis,From the demand of the eu fell 12%,Demand from the United States were down 5%.This in the short term will not change.On the other hand is the enterprise cost rise,This shows up in raw materials/land/artificial/Exchange rate and costs.

  “近5年纺织服装企业的综合成本增长了100%”,汪前进指出,终端价格却提不起来。“棉花的国内外差价等问题,则又极大加重了中国纺织企业的成本,国家应该解决这个问题。”周海江说。由于进口配额制,国内的棉花现货价格要比国际高20%以上,一吨就相差四五千元。

"Nearly five years textile clothing enterprise comprehensive cost increased by 100%",Wong forward pointed out that,Terminal price but can't up."Cotton problems such as difference at home and abroad,, and greatly increased the cost of China's textile enterprises,Countries should solve the problem."Zhou hai jiang said.Due to the import quota system,Domestic cotton spot price than the international high more than 20%,A ton is difference of four or yuan.

  朱北娜也指出,国内外棉价的差距已经从3月份的3600多元升高到现在的5000元左右。这导致了大批纺织企业面临破产或者退出。仅江苏省建湖县的数据,70%的纺织服装企业时开时停、20%的企业关停并转,只有10%的企业维持着正常生产。这个县城是江苏的纺织名镇、全国最大的雪尼尔特种纱生产基地。国外大品牌的出逃是另外一个征兆。

Zhu north na also pointed out,The gap has MianJia at home and abroad from March 3600 multivariate rise to the present 5000 yuan or so.This led to a large number of textile enterprise facing bankruptcy or exit.Only JianHuXian data in jiangsu province,70% of the textile clothing enterprise when opened, stop/20% of the enterprise and closing,Only 10% of the enterprise to maintain the normal production.This county is jiangsu textile famous town/The nation's largest chenille special yarn production base.Foreign big brand of escape is another sign.

  今年7月,阿迪达斯(Adidas)与其中国300家代工厂终止合作,正式退出中国。这家在华16年的国际体育品牌,选择在今年年底把总部迁往东南亚。这个变化其实在去年就已经出现,这从国内的16家上市棉纺织企业的业绩中即可见一斑。根据同花顺(同花顺网络信息股份有限公司,深圳交易所代码:300033)的统计,2011年ST德棉(深圳交易所代码:002072)、ST迈亚(深圳交易所代码:000971)、华芳纺织(上海交易所代码:600273)、风竹纺织(上海交易所代码:600493)的净利分别下滑161%、506%、311%和118%。

July,adidas(adidas)With China's 300 foundry terminate cooperation,Formally out of China.The 16 years in China of the international sports brand,Selection in the end of this year the headquarters moved to southeast Asia.This change in fact in the past year has appeared,This from domestic 16 listed cotton textile enterprise performance of the visible one spot.According to the straight flush(Straight flush network information co., LTD,Shenzhen exchange code:300033)statistics,2011 ST DE cotton(Shenzhen exchange code:002072)/ST belonging to(Shenzhen exchange code:000971)/HuaFang textile(Shanghai exchange code:600273)/Wind bamboo textile(Shanghai exchange code:600493)The net profit fell 161%, respectively/506%/311% and 118%.

  今年的情况则持续恶化,以凤竹纺织为例,根据其财报,公司去年全年亏损了1678万元;而今年第一季度的亏损就高达2577万元。去年底,深圳一家纺织品企业的老板把经营十年的企业关闭了,转而靠出租厂房赚钱。前者是因为“订单缩减到不足原来的1/10,而人工成本则比2年前上涨了一倍多”;而出租厂房每年可以稳赚百万元。

This year's situation is continued to worsen,To phoenix bamboo textile as an example,According to its earnings,The company losses last year for 16.78 million yuan;In the first quarter of this year and the loss is as high as 25.77 million yuan.end,Shenzhen a textile enterprise boss put business ten years of enterprise closed,To make money by rent workshop.The former because"Order reduced to less than 1/10 of the original,And artificial cost is more than 2 years ago more than doubled";And rent workshop can earn one million dollars every year stability.

  越来越多的以外贸为主的纺织服装企业开始转向内销市场。但转型并不容易。维泰斯是深圳家纺出口的龙头企业,当其从外贸转向内销时却发现:国内市场与国际市场完全不同。“用海外市场的定位开拓内需市场行不通,同样的设计如果没有品牌、没有营销模式、没有过硬的渠道也卖不上好价钱;但在国外走中高端路线,又没理由回来拼价格。”

More and more foreign trade mainly in textile clothing enterprises start to domestic market.But the transition is not easy.D tice is shenzhen home textile export of leading enterprises,When it from foreign trade to sale in domestic market but found:The domestic market and international market completely different."With overseas market positioning domestic demand market won't work,The same design if there is no brand/No marketing model/No perfect channel also sell not good price;But in a foreign country in go high-end route,And no reason to come back spell price."

  红豆或许是一个可资借鉴的案例:从2008年开始,该公司开始打造两头大中间小的“哑铃型企业”,即把主要精力集中在研发设计上,而把剩下的全部外包;仅2011年该公司就申请专利211个、发明专利41个。据其提供的数据,即便在2008年金融危机之后,红豆仍然保持了每年两位数的增长;2011年的营业收入为351.71亿元,同比增长24.78%。“今年上半年我们的税收增长了30%。

Red bean is probably a case of reference:Begin from 2008,The company began to build two head big intermediate small"Dumbbell enterprise",The main focus in the research and development design,And all the rest of the outsourcing;Only 2011 years the company will apply for patent 211/Invention patent 41.According to the data,Even in 2008, after the financial crisis,Red bean still keep a double-digit annual growth;2011 years of operating income for 35.171 billion yuan,Year-on-year growth of 24.78%."In the first half of this year our revenue increased by 30%.

  宏基电脑等成功企业已经证明抓住微笑曲线两端,有自己的技术创新、有自己的品牌并进一步掌握定价权,才有可能有更高的利润和更持久的竞争力,”总裁周海江说,在国八条的措施之外,“培养一批具有核心技术、在市场上拥有话语权的自主品牌,是整个行业度过危机的关键。”

Acer computers successful enterprises have proved that catch smile curve ends,Have their own technology innovation/Have their own brand and to grasp the pricing,Just may have higher profits and more lasting competitiveness,"President zhou hai jiang said,Article 8 in countries outside of the measures,"Cultivate a number of core technology/To have a say in the market of independent brands,Is the industry through the crisis of the key."



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