作为第一大茶叶生产国，一直以来，欧洲地区销售的茶叶基本被印度、斯里兰卡垄断，中国的茶叶一直被拒之门外。除了历史性原因以外，主要是因为农药残留等指标达不到欧盟标准。国内某些茶企为了拓展销路，纷纷着手从种植开始将标准向欧盟标准看齐。另外，中国茶企的对外营销模式也亟须创新。专家表示，要真正出口到欧洲并占据一定的份额，中国茶叶还有很长的路要走。

As the first big tea producers,Has been,The European regional sales of tea by India's basic/Sri Lanka monopoly,China's tea has been rejected.In addition to the historical reason except,Mainly because of pesticide residues on the index can not reach the standard of the European Union.Domestic some tea enterprises in order to develop market,Beginning to start from planting the standard to the European Union more standard.In addition,Chinese tea enterprises foreign marketing model and it is urgent to innovation.Experts say,To really exported to Europe and hold certain share,Chinese tea still have a long way to go.

　　农残成为“绿色壁垒”

Pesticide residues become"Green barriers"

　　在广东省国际文化交流中心联合广州市质量协会举办的“中国茶韵”系列活动上，协会引导茶企做SG S通标检测，有茶叶专家对南都记者表示，国外进口茶叶，从来不像国内公司收茶那样，凭的是“吃、闻、查、看”，而是直接要“茶叶农产品[5.64 0.89% 股吧 研报]的农药检测报告”和“重金属含量检测报告”，还必须是全球具有同步检测能力的30多家检测机构出具的报告。在中国，除了几家国际检测机构外，唯一受到世界认同的茶叶农残检测机构，就只有中国农科院茶叶研究所。

In guangdong international cultural exchange center joint guangzhou quality association"Chinese tea rhyme"Series of activities on,Association guide tea enterprises do SG S pass mark detection,Have the tea experts to SMW reporters,Imported tea,Never like domestic companies as the tea,follow"eat/smell/check/see",But directly to"Tea agricultural products [5.64 0.89% guba Research report] pesticide testing report"and"Heavy metal content test report",Must also is the world with synchronous detection ability of more than 30 detect orgnaization issue reports.In China,In addition several international testing institutions outside,Only by the world identity tea detect pesticide residues mechanism,Only China tea institute academy.

　　虽然中国已成为世界第一大茶叶生产国，但中国茶叶产品的零售单价经常只有印度、肯尼亚、斯里兰卡等国家产品的一半。除了农残为主要内容的“绿色壁垒”以外，还有其他多方面的原因，比如在生物育种方面落后于日本、肯尼亚，茶叶产品多元化方面落后于斯里兰卡；茶叶功能研究方面落后于美国、日本，而现在国内企业对此的认知度还不高。

Although China has become the world's first big tea producers,But China tea products retail price often only India/Kenya/Sri Lanka and other countries products half.In addition to the content of the pesticide residues"Green barriers"outside,There are other various reasons,For example, in biological breeding lags behind Japan/Kenya,Tea product diversification lags behind Sri Lanka;Tea function research behind the United States/Japan,And now the domestic enterprise this awareness is not high.

　　对外营销手段亦需加强

Foreign marketing means also need to strengthen

　　除了质量标准外，我国茶叶的营销手段也较落后。七彩云南茶业公司研究院副院长张俊表示，在国外，中国茶的宣传一直过于低调，而除了传统的广告等宣传形式外，也可引入新的营销方式如斗茶。

In addition to the quality standard,China tea marketing means also relatively backward.Colorful yunnan tea company vice President of the institute said handsome,In foreign,Chinese tea propaganda has been too low-key,And in addition to the traditional advertising propaganda form outside,Also can introduce new marketing methods such as bucket tea.

　　据介绍，现在国内民间的斗茶模式已经十分成熟。如7月底在东莞举行的七彩云南普洱茶斗茶大会，参赛茶品均以编号命名以进行盲评。张俊认为，完全可以以此为基础，在国外开展类似的斗茶大会，推广中国茶叶，其营销效果可能会比传统的宣传方式要好得多。 

According to introducing,Now the domestic civil bucket tea mode has been very mature.Such as the end of July in the dongguan at the colorful yunnan puer tea bucket tea assembly,The tea products are in Numbers named for blind evaluation.Handsome think,Can completely based on this,In foreign countries to carry out similar bucket tea assembly,To promote the Chinese tea,The marketing effect may be less than the traditional way of publicity is much better.