日产并非受“双反”影响最大的企业，却率先向商务部提交了新出口商复审申请。

Nissan is not be"Double reverse"The biggest impact on enterprise,The ministry of commerce has to submit a new application for re-examination exporters.

　　据商务部10月18日信息显示，9月3日，日产(北美)汽车有限公司向商务部提交申请要求与原始调查案件中其他美国被调查产品生产商区别对待，因为其不存在关联关系，而且已经符合了新出口商的条件。

According to the ministry of commerce on October 18 information display,September 3,nissan(North America)Automobile co., LTD., the ministry of commerce to submit the application requirements and primary investigation cases other U.S. product under investigation difference between producers,Because the relationship does not exist,And has conformed to the new exporters conditions.

　　事实上，日产现有进口车中并没有受“双反”直接影响，只有贵士与美国有颇多渊源，最初由北美加州的NISSAN美国设计公司(NDA)设计，并在密西西比州的Canton工厂生产，但目前在中国销售的该车型也被告知属日本原产。

In fact,Nissan existing one did not suffer"Double reverse"Directly affect,Only with your and the United States, there are quite a lot origin,At first by North America California NISSAN American design company(NDA)design,And the Canton in Mississippi factory production,But at present in China sales of the model have also been told of the origin of Japan.

　　日产极力从“双反”中“平反”，更多原因在于为其接下来的相当规模的进口车引入计划铺路，据公开信息显示，今年年底，东风日产和郑州日产都将有新进口车型引入。东风日产市场销售总部副总部长杨嵩也证实，“下半年日产的进口车将有大动作。”

Nissan strongly from"Double reverse"in"rehabilitate",The reason is that more for its large scale of the next one into plan paving,According to public information display,By the end of this year,Dongfeng nissan and zhengzhou nissan will have new import models introduced.Dongfeng nissan marketing headquarters deputy minister YangSong also confirmed,"One of the second half of the nissan will be great action."

　　利用英菲尼迪国产，平衡了东风有限和日产(中国)两个在中国的市场主体的利益之后，日产进口车或将提速进入东风有限销售渠道销售，在未能实现现地化生产之前，迅速抢占中国市场。

Use infiniti domestic,Balance the dongfeng co., LTD., and nissan(China)Two of the main body of market in China after interests,Nissan one or will enter the east wind speed limited sales channel sales,In the failed to realize terrain change before production,Quickly take the Chinese market.

　　日产欲区别“双反”之外

Nissan to difference between"Double reverse"outside

　　去年12月14日，商务部发布2011年第84号公告，决定对原产于美国的排气量在2.5升以上的进口小轿车和越野车征收反倾销和反补贴税，实施期限为2年。

On December 14,,,The ministry of commerce issued 2011 announcement no. 84,Decided to originating in the United States more than 2.5 liters of displacement in imported cars and sport utility vehicle anti-dumping and countervailing duties,Implementation deadline for 2 years.

　　日产品牌曾经在中国市场销售过风雅、贵士、奇骏、风度、西玛、途乐等进口车，但在“双反”实施前，日产中国只有四款进口车在售，分别为贵士、LEAF、碧莲、GT-R，LEAF属新能源汽车，而碧莲和GT-R都因在日本生产，都不在“双反”之列，贵士被认为拥有美国血统，但日产和经销店的介绍其来自“日本原产”。

Nissan brand in the Chinese market once sold refinements/Your and/Odd jun/poise/sima/One way music, etc,But in"Double reverse"Prior to the implementation of the,Nissan China only four one paragraph in the sale,Were expensive and/leaf/Green lotus/GT - R,leaf of new energy vehicles,And green lotus and GT - R because of production in Japan,Are not"Double reverse"list,Expensive and is thought to have the United States descent,But nissan and distributior store introduced from its"The origin of Japanese".

　　“事实上，日产品牌现有销售的进口车，都没有受到‘双反’影响。”广州一位日产进口车销售人士称。

"In fact,Nissan brand sales of existing one,Have not been‘Double reverse’influence."Guangzhou a nissan sales one person said.

　　但今年9月3日，日产(北美)汽车有限公司向商务部提交了新出口商复审申请。申请人主张，在原始案件调查期间未向中国出口被调查产品，与原始调查案件中其他美国被调查产品生产商不存在关联关系，在原始案件采取措施后对中国大陆有实际出口，符合新出口商的条件，请求商务部立案进行复审审查。

But this year on September 3,,nissan(North America)Automobile co., LTD., the ministry of commerce to submit a new application for re-examination exporters.The applicant claims,In the original case investigation period did not to China's export product under investigation,And the original investigation cases other U.S. product under investigation producers relationship does not exist,In the original case take measures on mainland China have actual export,Accord with the condition of new exporters,The ministry of commerce case request review review.

　　商务部对该申请书进行了审查，认为日产(北美)汽车有限公司的申请书提供了具备新出口商资格的初步证据。决定自10月18日起对原产于日产(北美)汽车有限公司的进口被调查产品所适用的反倾销和反补贴措施进行新出口商复审。

The ministry of commerce to the application for the review,Think nissan(North America)Automobile co., LTD. Application provides a new exporters have qualification of the preliminary evidence.Since the decision on October 18, to the originating in nissan(North America)Automobile co., LTD. The product under investigation imported the applicable anti-dumping and countervailing measures to review new exporters.

　　海关总署也发出公告，自2012年10月19日起，将对原产于日产(北美)汽车有限公司的部分汽车产品，征收反倾销税保证金和反补贴税保证金及相应的进口环节消费税保证金和进口环节增值税保证金。在商务部作出复审裁决前，暂不征收反倾销税和反补贴税。

The general administration of customs also notice,Since 2012, on October 19 up,Will the original from nissan(North America)Automobile co., LTD. Is part of the automobile products,Anti-dumping tax margin and countervailing duty margin and the corresponding import consumption tax margin and import link value-added tax margin.In the ministry of commerce to make review before award,Temporary don't impose anti-dumping and countervailing duties.

　　日产最先做出反应的原因是，其有大规模的车型导入计划，其中有些车型最初将以进口方式引入。据东风汽车有限公司副总裁、东风日产乘用车公司总经理松元史明介绍，“2011年到2015年的五年时间内导入17款新车型，其中启辰品牌有5款。”

Nissan first response is the reason,The large-scale models import plan,Some of these models will initially to import modes into.According to dongfeng motor co., LTD., vice President/Dongfeng nissan passenger car company general manager pine yuan ShiMing is introduced,"In 2011 to 2015 in five years time into 17 new model,The rev. Calvin brand has 5."

　　进口车资源导向东风有限

One of the east wind resource guide limited

　　日产提出对“双反”复审，源于其在中国市场已经理顺了进口车代理争议，希望“进口车年销量也能达到几万辆。”

Nissan puts forward"Double reverse"review,From it in the Chinese market has made clear the dispute one agent,hope"One year sales volume can reach tens of car."

　　此前，日产进口车总代理实际为日产中国。英菲尼迪品牌进入后，日产中国除了经营英菲尼迪销售渠道外，对于其他进口车的经营显得力不从心。而实际销售者东风有限的两家子公司——郑州日产和东风日产，只能从日产中国提车。

after,Nissan one general agent for nissan China actual.Infiniti brand after entering,Nissan China except management infiniti sales channel outside,For other one business ragged.And the actual sellers dongfeng limited two subsidiary company, zhengzhou nissan and dongfeng nissan,Only from nissan China mention car.

　　英菲尼迪国产前，东风有限终于有机会提出接手进口车总代理权。日产有意通过借用东风有限的框架而简化政府审批程序，首先需要东风有限的全力配合。

Infiniti domestic front,Dongfeng co., LTD., finally has a chance to put forward one took over the general right.Nissan to borrow dongfeng co., LTD., through the framework of government and simplify examination and approval procedures,First of all need to dongfeng limited support.

　　早在去年年底，英菲尼迪项目初步确定时，日产就已经松口进口车总代理权，东风日产开始筹划建立NISSAN进口车室。“东风日产前8年没有把进口车作为一个事业，但贵士的引入销售是一个标志。”东风日产乘用车公司副总经理任勇在去年年底贵士引入东风日产销售时说。

As early as the end of last year,Infiniti project preliminary sure,Nissan has prepared the general one right,Dongfeng NISSAN began planning a NISSAN build one room."Dongfeng nissan first eight years without the one as a career,But the introduction of your and sales is a sign."Dongfeng nissan passenger car company deputy general manager by the end of last year RenYong in your introduction and dongfeng nissan said sales.

　　但进口车总代理权真正的让渡是在英菲尼迪确定在襄阳国产后才明晰，尽管此时日产中国方面仍然没有公开承认，但随着实际行动中进口新车的引入计划的加速，很显然日方首先做出了妥协，而东风有限也坦然接受。

But one of the assignment of the right to the general real in infiniti sure in xiangyang domestic before clear,Although the nissan China still has not publicly admitted,But with the practical action in the introduction of new car imports the acceleration of plan,Obviously the first make a compromise,And dongfeng co., LTD., also accept.

　　杨嵩表示：“从下半年开始，进口车的导入速度、数量以及专营店的数量都会提升。”据最新消息显示，日产Pathfinder探路者很有可能将在今年年底以进口形式引入国内销售，并通过郑州日产的销售渠道销售；日产Juke、全新370Z也可能在广州车展时引入东风日产销售。

YangSong said:"From the second half of the year begins to,One of the introduction of speed/Number and the number of specialist will improve."According to the latest news show,Nissan Pathfinder Pathfinder will likely by the end of the year to import form into domestic sales,And through the zhengzhou nissan sales channel sales;Nissan Juke/New 370 z may also introduced in guangzhou auto show dongfeng nissan sales.

　　在计划引入的车型中，将有可能受制于目前仍在实施的“双反”。Pathfinder探路者和全新370Z都采用V6发动机，而后者排量高达3.7L，Pathfinder探路者也与美国渊源颇深。

In planning the models,Will likely subject to at present is still in the implementation"Double reverse".Pathfinder Pathfinder and new 370 z is used V6 engine,While the latter displacement as high as 3.7 L,Pathfinder Pathfinder and with the American origin is quite deep.

　　打通全球资源配置通道

Through global resource allocation channel

　　日产正在全球范围内进行产销优化配置。今年前9个月，日产在欧洲的销量只同比增长了1.2%。雷诺-日产CEO卡洛斯·戈恩计划，日产公司将削减在欧洲的产能。

Nissan is global scope carries on the optimization allocation of production and marketing.The first nine months of the year,Nissan in Europe only sales growth of 1.2% year-on-year.Renault and nissan CEO carlos ghosn plan,Nissan company will cut in Europe's productivity.

　　在美国市场，今年前9个月，日产Altima(天籁)的累计销量达到23.4万辆，与去年同期相比增长17%；Rogue SUV累计销量达到11万辆，同比增长20%。为此，日产计划扩充位于田纳西州士麦那工厂产能，并增聘800名员工。

In the American market,The first nine months of the year,Nissan Altima(Sounds of nature)The accumulative total sales of 234000 vehicles,Compared with the same period last year growth of 17%;rogue SUV accumulative total sales of 110000 vehicles,Year-on-year growth of 20%.therefore,Nissan plans to expand in Tennessee Smyrna factory capacity,Increase employment and 800 employees.

　　在北美市场见好的情况下，日产扩充了产能，计划把原产美国的慢慢渗透到其他市场，这样有利于全球资源的优化配置。按照日产的整体规划，预计到2016年将形成66款全球车型，这些车型将分属于不同区域生产。

In the north American market see good situation,Nissan expanded capacity,The origin of the United States plans to slowly seep into other market,This is helpful to optimize the allocation of global resources.According to the nissan's overall planning,It is estimated that by 2016 will form in 66 global models,These models will points belong to different regional production.

　　在任勇看来，并不是每款车都适合进行现地化生产，“从经济规律来说，有一个规模限度可以知道达到多少辆时成本可以最低，所以当销量达到一定量时，我们再进行现地化生产，这样更有利于资源配置。”

In RenYong seems,Not every car are suitable for the production of change,"From the economic law is,Have a size limit to know how many cars to the lowest costs can be,So when sales reach certain amount,We further terrain change production,This is more advantageous to the allocation of resources."

　　在现地化生产之前，日产必须把其66款车型中的不少车型分属在各地生产，通过进出口在全球流通。“在实现现地化生产之前，我们希望中国政府对原装进口的产品的关税进行调整，当我们成为一个本地产品的时候不再需要支付原来纯进口产品的高关税。”英菲尼迪中国事业部总经理吕征宇认为在现地化生产之前，进口车最大的障碍就是关税。

In the terrain change before production,Nissan must take its 66 model in the many models belong to all production,Through the import and export in global circulation."In the realization of change before production,We hope that the Chinese government to imported products to adjust the tariff,When we become a local product when no longer need to pay the original pure entrance product high tariffs."Infiniti China division general manager LvZhengYu think in terrain change before production,One of the biggest obstacle is tariff.

　　为了实现全球范围内的资源共享，日产还将通过通用模块系列CMF，4年后实现60%的车型能够零部件共享，日产认为平台模块化能够有效削减开发和制造成本，并缩短工时，对于提高车企利润作用显著。

In order to realize the global resources sharing,Nissan will also through the universal module series of CMF,Four years later realize 60% of car parts can be Shared,Nissan think platform modular can effectively cut development and manufacturing cost,And shorten the time,To improve the car enterprise profit notable effect.