截至明年中旬，部分进口家具品牌将完成一轮30%左右的降价。

By the middle of next year,Part of the imported furniture brand will complete a 30% price reduction.

　　为国人开发新产品附加服务越做越细

For people to develop new products additional services more do fine

　　超舒适国际家居旗下众多进口家具明年至少降价30%左右；达芬奇家居代理的多个美国家具品牌价格已下调，且正在酝酿2013年的新价格体系；美国床垫品牌丝涟Sealy为中国使用者建立了名为“丝涟二分之一生活”的国产线品牌，新产品价格仅为进口产品的三分之一……

Super comfortable international household its various imported furniture next reduce the price by at least 30% or so;Leonardo Da Vinci home agent more American furniture brand prices have been cut,And are considering 2013 new price system;The mattress brand silk ripple Sealy China established for user name"Silk ripple half a life"The domestic brand,New product price is only a third of the imported products...

　　或降价、或开创国产线，或提升附加服务，当进口家具的光环逐渐退去，如何在竞争激烈的中国市场中谋生存、求发展成了他们的必修课。业内人士直言，经过这一轮理性且激烈的战斗，部分技术含量不高的“洋”家具或将成为大众型消费品，2013年有望走进寻常百姓家。

Or reduction/Or a domestic line,Or ascend additional services,When imported furniture aura receding,How to in the fierce competition in the Chinese market for survival/Strives for the development of a required course.The personage inside course of study to,After this round of rational and fierce battle,Part of the technical content is high"the"Furniture or will become popular type of consumer goods,2013 years is expected to into ordinary families.

　　价格下调30%以上

Cut the price more than 30%

　　部分进口家具走上“亲民”路

The part to import the furniture on"Close to people"road

　　“截至明年中旬左右，我们代理的部分‘洋’家具将集中降价。”超舒适国际家居总经理王兰玉进一步解释，进口家具的价格一直居高不下，与繁复的运输路程、高额的运输成本以及销售量的萎缩有着直接关系，如果能改善以上环节中的问题，进口家具价格大幅下降指日可待。比如，像塔罗科（Tarocco Vaccari）等意大利家具，进行“以量换价”后，明年至少会降价30%左右。

"By the middle of next year or so,Part of our agent‘the’Furniture will focus on price."Super comfortable international household general manager WangLanYu further explanation,Import furniture prices have been high,And the transportation of heavy and complicated way/High transportation costs and sales has a direct relationship between atrophy,If the above link to improve the problem,Import furniture price will drop considerably.Such as,Like tarot families(Tarocco Vaccari)Italian furniture such as,for"In quantity in price"after,Next year will be at least 30% price reduction.

　　无独有偶，今年10月27日，达芬奇家居旗下经典美式家具代理销售品牌——“美依美”在上海市文定路209号的大店正式开业。这个汇聚了托马斯维尔Thomasville、Maitland Smith和Jonathan Charles三大美国家具品牌的大店，不再将“高价”挂在嘴边，而是卖起了更亲民的产品。比如，一把古典的椅子，一个三人位沙发，一张高靠背双人床，价格分别是“7980元、12500元和17000元”，这些数字与印象中达芬奇动辄几万、几十万的标价形成极大的反差。

similarly,October 27,,Leonardo Da Vinci's household classic American furniture sales brand --"In accordance with the beauty beauty"In the Shanghai wen set road 209 big shop officially opened.The gathering Thomas Thomasville Wells/Maitland Smith and Jonathan Charles three American furniture brand of big shop,Will no longer be"high"Uttered by,But the more close to people to sell the product.Such as,A classic chair,A three people a sofa,A high back double,Price respectively is"7980 yuan/12500 yuan and 17000 yuan",These Numbers and impression cost tens of leonardo Da Vinci/Hundreds of thousands of price formation great contrast.

　　身价逐步放低

Social status gradually lower

　　为中国消费者开发新产品

For Chinese consumers to develop new products

　　笔者上周在蓝景丽家家居广场大钟寺店发现，美国知名床垫品牌丝涟Sealy展厅中的床垫新品售价在5000元左右，与其原本两三万元的价格相差多倍，是丝涟在中国的产品大幅降价，还是另有原因？丝涟中国市场部经理林奇琪向笔者透露，丝涟今年刚刚在上海青浦开设新工厂，该工厂明年将大量向中国供货。美国品牌在中国建厂，为中国使用者进行有针对性的产品研发，并控制成本降低售价，这正是丝涟在蓝景丽家展厅中能卖出“低价”背后的原因。

The author last week in blue tangram home household square of big shop found,The famous American mattress brand silk ripple Sealy gallery of mattress new product price is in 5000 yuan or so,And had two or three ten thousand yuan price difference of many times,Is the silk ripple in China product cuts,Or other reasons?Silk ripple China marketing manager to the jade lynch said,Wire run this year just in Shanghai qingpu open a new factory,The factory next year will be a large number of supply to China.The United States established brand in China,For Chinese users targeted product research and development,And control cost price,This is the silk ripple in the blue house exhibition hall LAN can sell"low"The reasons behind the.

　　其实，为了收获中国消费者的心，进口家具品牌一直动作频频。大家熟知的意大利软体家具品牌纳图兹Natuzzi就是较早在中国设厂，为国内消费者谋福利的品牌之一。实际上，纳图兹Natuzzi是母品牌，100%在意大利生产运至国内销售，而Italsofa和Editions则是Natuzzi集团为抓住中端消费群体在中国创建的两个副品牌。为了在国内市场更具竞争力，上述两个品牌除了设计和皮料来自意大利外，生产加工已全部国产化，这样做不但能将成本降低并加快交货期，更可提供给中国消费者性价比更高的产品。不过，纳图兹集团会将这两个品牌的真正身份直接告知消费者，产地也会标明“中国”。

In fact,In order to gain the heart of the Chinese consumers,Import furniture brand has been action again and again.Known as the Italian software furniture brand Natuzzi's chart is this earlier set in China,For domestic consumers the well-being of one of the brand.In fact,This is mother's chart Natuzzi brand,100% in Italy production shipped to domestic sales,And Italsofa and Editions is Natuzzi group to catch the end consumer groups in China to create two deputy brand.In order to be more competitive in the domestic market,In addition to the above two brand design and leather from outside Italy,Production and processing has all localization,Do not only can reduce the cost and speed up the delivery time,More can provide Chinese consumers more cost-effective products.but,This group's chart will be the two brands of true identity inform consumers directly,Origin will also be marked"China".

　　附加服务越做越细

Additional services more do fine

　　买“洋”家具可被悉心伺候

buy"the"Furniture can be good to serve

　　花高于国产家具一倍甚至几倍的钱买进口家具，除了在买设计、原材料、工艺和质量外，买的还有服务。据《广厦时代》了解，在明年新一轮进口家具抢占中国市场的大战中，“服务”将成为众品牌讨国内消费者欢心的又一法宝。

Flower is higher than domestic furniture double or even several times the money to buy imported furniture,In addition to buy design/Raw materials/The process and quality,Buy and service.According to[Poor age]understand,In the next new import furniture controlling China's market in the war,"service"Will become the brand for domestic consumers favor and a magic weapon.

　　美克美家与全国八间银行合作，为消费者提供“透支”买家具服务，可免息分期还款；家天地家居为消费者提供免费的艺术品交易平台；超舒适国际家居成立天兹别墅装饰国际机构，为在其店内购买家具的消费者提供设计、装修和后期配饰等一体化服务；丹麦芙莱莎儿童家具在研究了中国的居住现状后，于今年年底开始提供儿童房改造的设计和装配服务。

The MHF with the national bank cooperation between eight,To provide consumers"overdraft"Buy furniture service,Can be made in installment reimbursement;Home for the consumer and household provide free art trading platform;Super comfortable international household established day this villa decoration international institutions,In the store to buy furniture consumers to provide the design/Decorate and later integrated service accessories, and so on;The Danish fu lai Sally children furniture in the study of China's present situation to live,In the end of this year to provide children room transformation design and assembly services.

　　对于进口家具而言，什么样的服务才能贴上“人性化”和“体贴”标签？对此，蓝色早晨家居总经理刘万友和超舒适国际家居总经理王兰玉均表示，除了在售后为消费者提供完善的维修维护和附加服务外，售前和售中有针对性的服务更必不可少。可见，把服务工作做在前面，并且帮消费者解决他们的后顾之忧，才能算得上是优质的服务。

For import furniture character,What kind of services can be labeled"human"and"considerate"label?this,Blue morning household general manager LiuWanYou and super comfortable international household general manager WangLanYu are said,In addition to after-sales provides consumers with perfect maintenance maintenance and additional services outside,Pre-sale and sale targeted services is essential.visible,The service work in the front,And help customer solve their worries,Can be called on the quality of service.