2013年，我国家电产品的出口额占全球出口份额会小幅提升，出口增速也将上升5个百分点左右。

In 2013,,China's household electrical appliance product exports account for global export share will improve slightly,Export growth will also rise by about 5%.

　　根据《中国家用电器工业十二五发展规划》中设置的目标，到“十二五”末，中国家电工业总产值由原定的1.1万亿元，将提高到1.5万亿元，上调近四成，年均增长率为9.2%。此外，家电出口额目标由原来的500亿美元提高到600亿美元，在全球出口市场的比重将达到35%。

According to the[China's household electrical appliance industry 1025 development planning]In setting goals,to"1025"end,The Chinese electrical appliances gross industrial output value from the original 1.1 trillion yuan,Will increase to 1.5 trillion yuan,Raised nearly forty percent,With an average annual growth rate of 9.2%.In addition,Home appliance exports from the original target of $50 billion increased to 60 billion us dollars,In the proportion of the global export market will reach 35%.

　　30年来，中国家电出口额仅在2009年金融危机爆发时有所下滑，在2010年又创造了历史新高。目前中国家电出口额占世界家电总出口额的20%左右。2012年，我国家电出口的份额在主要市场未见减少，但全年的出口增幅较去年有明显下滑，预计2012年全年家电产品的出口额为570亿美元左右。

30 years,The Chinese electrical appliances exports in 2009 alone the outbreak of the financial crisis has slipped down,In 2010 and created a record high.At present the Chinese electrical appliances exports account for 20% of the total export world electrical appliances around.In 2012,,China's household electrical appliance export share in the main market did not see reduce,But the annual export growth last year a significant slowdown,In the whole year of 2012 is expected to electrical appliances product exports for 57 billion dollars.

　　主要产品出口增幅回落

The main products export growth dropped

　　1～10月，白色家电的出口额为480亿美元，较2011年同期增长7.7%。

1 to October,White home appliance's exports to 48 billion us dollars,Than the same period in 2011 increased by 7.7%.

　　2012年，家电出口市场各月均保持增长趋势，但增幅较去年同期明显回落。其中空调器的出口量为3927.6万台，较去年同期下降3.7%，月出口同比更是一直在低位徘徊，直到第三季度末才有所回升。冰箱及冷柜产品的出口量与去年基本持平，为2841.8万台。与大起大落的空调市场相比，冰箱出口市场可以用“不温不火”来形容。

In 2012,,The standard of home appliance export market growth trend,But growth than the same period last year dropped significantly.The air conditioner export volume for 39.276 million sets,Compared to the same period last year dropped 3.7%,Year-on-year on export is always in the low end,Until the third quarter to have rebounded.Refrigerators and freezers product exports and flat last year,For 28.418 million sets.Compared with the dramatic ups and downs of the air conditioning market,Refrigerator export market can use"tepid"To describe.

　　自2011年初至今年上半年，冰箱出口量基本稳定，但9月份同比开始上扬，且创下了10年来9月份的最高单月出口量。增长的主要原因一方面是西方国家为圣诞节补充库存，另一方面是因为9月时欧盟就欧债危机达成了阶段共识，因此我国对美国9月单月冰箱出口较去年同期增长79%，对英国9月单月冰箱出口较去年同期增长105.4%。

Since the early 2011 to the first half of this year,Refrigerator exports basically stable,But September began to rise up,And in the past ten years in September, the highest monthly performance exports.The main cause of that growth on the one hand is the western country for Christmas replenish stock,On the other hand because September that the eu is the debt crisis reached consensus on stage,So our country to the United States on September month a refrigerator export growth of 79% compared to the same period last year,The British September month a refrigerator export growth of 105.4% compared to the same period last year.

　　与寒冷的国内洗衣机市场相比，1～10月洗衣机产品出口量逆势上扬，较去年同期增长11%，为1822万台，且中小型企业的出口也有明显增长。其中波轮式洗衣机增幅较大，1～10月出口量较去年同期增长27.3%，特别是对美国出口量同比增长300%，对北非国家的出口快速恢复，对利比亚出口同比增长16倍。

And the cold of the domestic washing machine compared to the market,1 to October washing machine product exports rose contrarian,Compared to the same period last year growth of 11%,For 18.22 million sets,And small and medium-sized enterprise exports also has the obvious growth.The pulsator washing machine was bigger,1 to October exports increased by 27.3% compared with the same period last year,Especially in the American exports year-on-year growth of 300%,To north Africa countries export quick recovery,To Libya exports year-on-year growth of 16 times.

　　2012年总体出口减少的主要原因是主要出口市场消费需求出现下降。以空调器为例，2011年1～9月，进口规模排名前10的国家中有6个都有不同程度的下降，欧洲发达市场下降尤为突出。如俄罗斯空调器产品进口额较去年同期减少30%，意大利减少33.7%，德国减少30.9%，法国减少28.2%。与此同时，2011年前三季度主要进口国家从中国进口的份额未见减少，以空调产品为例，在进口下降的国家中，2012年上半年意大利从中国进口空调产品的份额较2011年同期提高了2.5个百分点，德国提高1个百分点；而在进口增长的市场中，美国从中国进口空调产品的份额同比提高1.5个百分点，日本提高了5个百分点，其他市场也保持相对稳定。

Total exports in 2012 to reduce is the main reason of the main export market consumption demand decline.With air conditioner, for example,January to September in 2011,Import scale top 10 countries have six have varying degrees of decline,The developed European market decline is particularly prominent.Such as the Russian air conditioner product imports than the same period last year decreased by 30%,Italy reduced by 33.7%,Germany reduced by 30.9%,The French reduced by 28.2%.meanwhile,2011 years ago the third quarter import countries share of imports from China to reduce not seen,With air conditioning products as an example,Drop in import countries,In the first half of 2012 Italy air conditioning products imported from China's share is the same period in 2011 increased by 2.5%,Germany is increased by 1%;And in import growth in the market,The United States air conditioning products imported from China's share of 1.5% year-on-year increase,Japan increased by 5%,Other markets are also remained relatively stable.

　　欧美市场差异明显

The European and American market differences are significant

　　2012年以来，欧美两大经济体经济景气度持续分化，我国对两大市场的出口也出现明显差异。

Since 2012,Europe and the United States two big economies the boom of economy for differentiation,The two big market in our country exports also appears obvious difference.

　　欧美是我国家电产品出口的主要市场。2011年，我国对美国家电产品出口占我国家电总出口额的20.4%，对欧盟原15国的出口额占总出口额的18.7%，两大市场相加约占四成份额。2012年第一季度以来，美国经济缓慢复苏，欧债危机反而阴霾不散，两大经济体经济景气度持续分化，我国对两大市场的出口也体现出消费信心的明显差异。

Europe and the United States is China's household electrical appliance products are exported to major markets.In 2011,,Our country to the American electrical appliances product export accounts for 20.4% of China's household electrical appliance total exports,To the original 15 countries exports account for 18.7% of the total export,Two big market additive about forty percent share.Since the first quarter of 2012,The United States the slow economic recovery,The debt crisis but haze do not come loose,Two big economies the boom of economy for differentiation,The two big market in our country exports also reflects the obvious differences in consumer confidence.

　　2012年欧元区PMI一路走低，6、7月短暂反弹后，9月跌至新低。10月欧元区制造业PMI小幅上扬，但第四季度经济前景仍不容乐观。经济形势不景气直接影响就业率与消费需求。1～10月，我国对欧盟家电出口额较去年同期减少2.7%，如果再计算上出口平均单价升高的因素，我国对欧洲出口的实际降幅达到10%。下滑主要集中在欧元区国家，如单独统计我国对欧盟原15国家电产品的出口量，则均较去年同期大幅减少。其中我国对欧盟原15国空调器出口量较去年同期减少34%，冰箱减少14.3%，小家电产品出口额除个别产品外，也均较去年同期两位数下滑。

In 2012 the euro zone PMI dropping,6/July after short rebound,September fell to a new low.October the eurozone manufacturing PMI to rise slightly,But the fourth quarter economic outlook is not optimistic.Economic situation depression directly influence the employment rate and consumption demand.1 to October,The European Union in China home appliance exports than the same period last year decreased by 2.7%,If recompute the export average unit price rising factors,China export to Europe the actual fell to 10%.Glide mainly concentrated in the eurozone countries,Such as the European Union statistics alone in the original 15 national electric products exports,Compared to the same period last year, are substantially reduced.The our country to the original 15 countries air conditioner exports than the same period last year decreased by 34%,Refrigerator reduced by 14.3%,Small home appliance products export products in addition to the individual outside,Also than the same period last year double-digit decline.

　　与此同时，产品降幅较大的国家，也是受经济危机影响比较严重的欧盟国家。其中我国对意大利家电出口额同比减少17.7%，对西班牙减少24.6%，对荷兰减少19.8%。尽管欧债危机的影响趋于稳定，但11月欧元区失业率再创新高，法国经济也开始面临危机，欧债危机带来的后续影响开始显现，2013年对欧洲出口难见明显复苏。

meanwhile,Products by large countries,By the economic crisis is affecting more serious eu countries.The China home appliance to Italy to reduce 17.7% year-on-year exports,The Spanish reduced by 24.6%,The Dutch reduced by 19.8%.Although the influence of European debt crisis tends to be stable,But on November the eurozone unemployment hit a record high,The French economy began to face crisis,The debt crisis brings the following influence began to appear,2013 European exports to hard to see clear recovery.

　　与此形成鲜明对比的是，2012年以来，美国经济和消费需求缓慢复苏。11月份美国消费者信心指数为73.7，相比此前10月份的72.2再创新高，美国人对就业市场和个人收入前景更为乐观。1～10月，我国对美国家电产品的出口额较去年同期增长13.6%，市场持续复苏，也带动了整个北美地区以及墨西哥的家电进口量。数据显示，1～10月，我国对北美洲空调器、冰箱和洗衣机等主要家电产品出口量、价齐升。其中空调器出口增长14.4%，洗衣机增长105%，冰箱及冷柜增长10%。小家电产品中除电吹风机和烤面包器的出口量较去年同期小幅下降外，其他小家电产品的出货量都有明显增幅，干手器对北美的出口量较去年同期更是大幅增长865%。 

By contrast,Since 2012,The U.S. economy and consumption demand slow recovery.November U.S. consumer confidence index is 73.7,Compared with previous October 72.2 hit a record high,Americans on employment market and personal income is more optimistic prospect.1 to October,Our country to the American electrical appliances product exports increased by 13.6% compared with the same period last year,Markets continue to recovery,Also contributed to the throughout North America and Mexico's home appliance imports.Data display,1 to October,Our country to North America air conditioner/Refrigerators and washing machines and other major home appliances products exports/Price JiSheng.The air conditioner export growth of 14.4%,The washing machine increase of 105%,Refrigerators and freezers growth of 10%.Small home appliance products in addition to electric hair dryer and toaster's exports fell slightly outside than the same period last year,Other small home appliance product shipments have obvious growth,Hand dryer to North America's exports more than the same period last year growth of 865%.