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欧盟新规下中国家具未来出口之路在哪里?(附图)--亲稳网络舆情监控室
2013-01-08

  欧盟日前通过“木材及木制品规例和新环保设计指令”,将于明年3月强制执行。新指令的出台是否意味着新一轮贸易壁垒尚难定论,但肯定对家具出口带来冲击,将令行业洗牌:家具业内人士指出,国内市场上获得认证木材不到1%,这意味着新指令的出台将对这大部份家具出口欧盟带来冲击。

The European Union has by"Wood and wood products regulations and new environmental protection design instruction",Will be enforced in March next year.Whether the promulgation of the new directive means a new round of trade barriers is difficult,But sure to furniture export impact,Will industry reshuffle:The personage inside course of study points out that the furniture,Obtained the authentication of the wood in the domestic market is less than 1%,This means that the promulgation of the new directive to this most furniture exports eu impact.

欧盟新规下中国家具未来出口之路在哪里?(附图)

  据悉,新指令是2010年10月欧洲议会和欧盟理事会正式通过的欧盟木材与木制品法规(eu)995/2010的深化和细化,要求进口到欧盟市场的木制品必须获得森林管理委员会(FSC)的认证,适用于林场企业、林产品直接或间接加工企业、林产品贸易企业等。

It is reported,New instruction is in October 2010, the European parliament and the European Union council formally approved by the European Union regulations wood and wood products(eu)995/2010 of the deepening and refined,For the wood must be imported into the eu market for forest management committee(FSC)The authentication,Suitable for forest farm/Forest products processing enterprises directly or indirectly/Forest products trade enterprise, etc.

  新规使“原木非法” 中小企业或被迫退出

The new rules make"Log is illegal" Small and medium-sized enterprises or forced to quit

  此番施行新规,贸易壁垒的倾向较大。若要符合欧盟新指令,相关家具生产企业需调整部分供应商,重新选择符合认证要求的原材料,这将导致成本增加和价格优势下降,造成业务量萎缩,甚至逼迫企业放弃欧美市场。

Implementation of this new rule,The tendency of trade barriers.If you want to meet new eu directive,Related furniture production enterprise needs to adjust part of the supplier,To select raw materials meet the requirements of the authentication,This will lead to increased cost and price advantage,Volume caused by atrophy,Even persecuted enterprise give up the European and American market.

  目前,在原木和木材产品供应国中存在非法采伐的问题,且使用“非法原木”的多为中小企业,指令的出台可能会使这类企业放弃欧美市场。“毕竟中小企业依靠低价吸引客户,在劳动力成本优势减少的情况下,若采购指令要求有‘身份证’的原木,竞争优势将荡然无存。”某家具企业负责人分析,一方面通过FSC森林供应认证的原材料比较少,另一方面企业还需承担额外的认证费用。

At present,,In timber and wood products supplier in the problem of illegal logging,And the use of"Illegal log"Much for small and medium-sized enterprises,Instructions issued may make such enterprise give up the European and American market."After all, small and medium-sized enterprises rely on low price to attract customers,In the case of the labor cost advantage to reduce,If you have purchase order requirements‘Id card’The log,Competitive advantage will be disappeared."A furniture company person in charge of analysis,On the one hand, through the FSC forest supply certification of raw materials is less,On the other hand, enterprises still need to bear the additional cost of the authentication.

  目前,我国家具生产厂家选用橡胶木的比例较大,但一些供应商没有FSC认证,“因为橡胶木属于农作物类,不属于森林范畴,所以这些问题还需要逐步解决完善”。

At present,,Our country furniture manufacturer chooses the proportion of rubber wood,But some suppliers didn't FSC certification,"Because the rubber wood belongs to crops,Not belong to the forest,So these problems needs to be solved step by step".

  实际上,作为原料的木材100%达到合法性或拿到FSC认证有难度。全球范围获得认证的木材大约10%,中国市场获得认证的木材则不到1%。再加上该机构的标准与其他国的标准并不互认,更增加了合法性取得的难度。

In fact,As raw material of wood 100% legitimacy or get FSC authentication have difficulty.About 10% worldwide for the authentication of wood,China certified lumber is less than 1%.Coupled with the agency's standard and the other is not recognition,More increase the legitimacy of the difficulty.

  出口越发艰难

Exports grew more and more difficult

  竹家具或成出路新规执行导致行业洗牌在所难免,将令不少中小木制家具出口企业损失部分对价格敏感的客户,甚至被迫退出欧洲市场。

Bamboo furniture or into the way new rules executed resulting industry reshuffle is inevitable,Part will be a lot of small wooden furniture export enterprise loss of price sensitive customers,Even was forced to withdraw from the European market.

  显然,新规执行对部份家具出口企业而言,是一个标志性的节点。不少企业认为,新规有助于行业洗牌,提高门槛淘汰不正规的企业,对规范家具企业将起到促进作用。“由于此前对原料采购高要求,现在可以轻松应对新规。”机会总是给有准备的人,有少部分公司早在几年前就应一些欧美客户要求,按照高环保要求执行,使用的木材大部分来自有资质的木材代理商,进口的新西兰松木、橡胶木、榉木等都持有合法证书,都经得起检验,对于这些公司而言,恰好可以借这样的新规淘汰掉同类竞争公司。

obviously,The new rules for part of the furniture export enterprises,Is a landmark of the node.Many enterprise think,The new rules will help industry reshuffle,Improve the threshold out the informal enterprises,To regulate furniture enterprises will play a promote effect."Because of raw material purchase high requirements,Now can easily cope with the new rules."Opportunities are always for those who are prepared,There are a few companies should be as early as a few years ago some foreign clients requirements,Carried out in accordance with the higher requirements of environmental protection,Use most of the wood timber from qualified agents,Imported from New Zealand pine/Rubber wood/Ju hold legal certificate,Withstand test,For these companies,Just can borrow this new rule out similar competitive company.

  同时,一些有创新意识的企业也开始探索不同出路,如开拓中东、俄罗斯等新市场和国内市场,此外,还要积极开拓上游市场,建立多家认证木材供应群,并签订长期合作协议,以主动姿态应对新规。

At the same time,Some innovative consciousness of the enterprise also began to explore different ways,Such as the development in the Middle East/New markets such as Russia and the domestic market,In addition,To actively explore the upstream market,Set up several authentication wood supply,And sign a long-term cooperation agreement,With active attitude to cope with the new rules.

  需要强调的是研发竹制品可能将是必然之路。“竹子的再生能力强,生长只需一两年,不像木材需要几十年的生长周期”。一家家具企业负责人表示,虽然竹制品也需要认证,但从生长周期和环保的角度看,将成为未来的趋势。

R&d bamboo product may need to be emphasized is inevitable."Bamboo regeneration ability,Grow just one or two years,Don't like wood need decades of growth cycle".A furniture company person in charge said,Although bamboo production also need to the authentication,But from the perspective of growth cycle and environmental protection,Will become the trend of the future.

  板式家具是优势 四川区域或成重头

Board type furniture is advantage in sichuan area or a brand

  新规调整后,贸易公司和出口物流公司开始寻找新的货源。四川家具成为了重点考察对象。四川家具集群是中国乃至全世界最大的板式企业基地,其设备、用料和工艺已达世界水平,而经2009年后新一轮的扩张潮,川企的产能已经达到了最高值——可以认为,相对近年出现萎靡的国内板式家具消费市场而言,产能大大过剩,一流的设备不得不停工待产。正是这样一个有利形势,部分出口型贸易企业已寻声而来。比如,顺德一家大型出口物流公司已经拟定专程来成都考察出口设备相关项目。一旦设备达标,出海通畅,他将建立起长期、稳定、大量的四川家具出口通路。这也无疑给成都小中型板式企业以机会,得以在全友、双虎、掌上明珠的重压下,有喘息甚至翻盘的可能。但是,双方的磨合是最重要的。对于出口贸易企业而言,是对价格的敏感,但是一再地压价将无法吸引优秀的供应商,对于四川企业而言,是对质量的敏感,但是一再的在质量上出问题,将不得不封堵了自己的出口之门。

The new rules after adjusting,Trading company and export logistics company began searching for new supplier.Sichuan furniture has become a focus on objects.Sichuan furniture cluster is China and even the world's largest plate enterprise base,The equipment/Materials and process has reached the world level,But 2009 years later a new round of expansion,Chuan qi's production capacity has reached the peak, can think of,Relatively recent emergence of weak domestic board type furniture consumption market,Excess production capacity has greatly,The first-class equipment have to shutdown the Labour.It is such a favorable situation,Part of export-oriented trade enterprises have a worker.Such as,Shunde exports a large logistics company has worked out come to chengdu investigation export equipment related project.Once the equipment standard,Sea unobstructed,He will be set up for a long time/stable/A large number of sichuan furniture export channels.This is undoubtedly to chengdu small medium plate enterprise to chance,In 全友/ShuangHu/Under the weight of the apple,The possibility of a break even deficit.but,Both sides of the gearing is the most important.For export trade enterprises,Is sensitive to price,Over and over again but demand will not be able to attract good supplier,For enterprises in sichuan province,Is sensitive to the quality of,But on the quality problem again and again,Will have to block the door to his own export.



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