“中国外贸仍面临许多不确定因素，但总体分析，2013年的进出口走势可能还会略好于2012年。”海关总署新闻发言人、综合统计司司长郑跃声日前指出。

"China's foreign trade are still faced with many uncertain factors,But overall analysis,2013 years of import and export situation may be slightly better than 2012 years."The general administration of customs spokesman/Comprehensive statistics of priests ZhengYueSheng has pointed out.

　　环球市场集团市场总监魏涛在接受记者采访时表示，尽管2012年海关总体数据有所回暖，制造企业也应当在贸易思维、贸易方式等方面继续积极作出改变，不能把目光局限在生产上，还要考虑物流配送、渠道建设、品牌驾驭等方面的问题。如果企业还是甘心充当别人的加工厂，那是没法掌握产品定价权的。

Global market group marketing director WeiTao when accepting a reporter to interview said,Although 2012 customs general data have milder,Manufacturing enterprises shall also be in trade thinking/Trade way to continue to make positive changes,Can't look limited in the production,Consider the logistics distribution/Channel construction/Brand drive, etc.If the enterprise or to act as someone else's factory,That is can't grasp the product pricing.

　　高端产品仍依赖进口

High-end product still rely on imports

　　海关最新进出口数据显示，以液体氢氧化钠、食品级冰醋酸、柠檬酸三个产品为例，2012年1~11月份，进口液体氢氧化钠平均价格为4640.2美元，出口价格为388.9美元；进口食品级冰醋酸平均价格8557.7美元，出口价格为851.2美元；进口柠檬酸平均价格为5011.5美元，出口价格为1001.8美元。

The latest data show the customs import and export,With liquid caustic soda/Food grade glacial acetic acid/Citric acid three products as an example,2012 1 ~ 11 months,Imported liquid caustic soda average price of $4640.2,Export price of $388.9;Import food grade glacial acetic acid average price of $8557.7,Export price of $851.2;Import citric acid average price of $5011.5,Export price of $1001.8.

　　中国石油和化学工业联合会信息与市场部副主任祝窻告诉记者，上述数据表明，我国企业原始创新和集成创新能力不强，先导性高技术领域科技力量薄弱，战略性新兴产业培育发展较慢，高端产品依赖进口。目前，我国生物医药级的产品基本依靠进口，出口的很多都是低端产品。

China petroleum and chemical industry association, deputy director of the information and market to 窻 told reporters,The above data show that,Our country enterprise original innovation and integrated innovation ability is not strong,Being a high technology science and technology strength is weak,Strategic emerging industry development is relatively slow,High-end product depend on import.At present,China biological pharmaceutical grade product basic rely on imports,Export many are all low-end products.

　　“出口制造企业如果没有高附加值的产品，将永远在产业链的低端。跟着别人做，学着别人做，绝对没有出路。”一纺织企业负责人表示。

"Export manufacturing enterprise if not high value-added products,Will always be in the low end of industrial chain.Follow others do,Learn others do,Absolutely no way."A textile enterprise manager said.

　　价格战不再是灵丹妙药

Price war is no panacea

　　环球市场集团近期发布的《GMC年度盘点——中国制造的2012调研报告》指出，受访的近1000家制造企业中（其中82.5%的受访企业为GMC优质制造商联盟会员），33.5%的企业表示2012年企业出口总额较2011年有所增长，35%的企业表示基本持平。

Global market group released recently[GMC annual inventory - made in China 2012 research report]Pointed out that,Of the questioned nearly 1000 manufacturing enterprises(82.5% of the respondents enterprise for GMC quality manufacturers alliance member),33.5% of the companies say 2012 enterprise exports increase of more than 2011 years,35% of the enterprises that flat.

　　中山市迪克力照明电器副总经理黄秀娟表示，2012年间，企业外贸相比往年明显改善，总营业额与2011年相比，增长将近50%。

Zhongshan dick force lighting appliances, deputy general manager masterson bj said,Between 2012 and,Foreign trade enterprise than usual obviously improved,Total turnover compared with 2011,Rose nearly 50%.

　　黄秀娟提到，目前研发已经成为制造企业突围全球市场的重要手段。“如果企业生产的产品大家都有，那是市场定价，但如果产品是自主研发，那企业就可以自己掌握定价权，对买家后期推广也更加有利。”

Masterson bj mentioned,Current research has become a manufacturing enterprises break through the global market the important means."If the enterprise produces the product we all have,That is the market pricing,But if the product is independent research and development,The enterprise can control pricing,The late to buyers and promote more favorable."

　　这在环球市场调研报告中可见一斑。报告显示，2012年间，以价格作为企业核心竞争力的企业仅占12.8%，低于产品质量（约41.9%）和技术研发（约14.0%）。

In the global market research report is obvious.The report shows that,Between 2012 and,Price as the core competitiveness of enterprises enterprises accounted for only 12.8%,Below the product quality(About 41.9%)And technology research and development(About 14.0%).

　　“如果企业只是生产，做来做去都是别人的东西，那肯定没有核心竞争力，只有研发设计，提供高质量产品，才能真正提高产品附加值”。厦门纳丝达无纺布总经理陈坛祥表示，“当前经济形势下，企业不能再打‘价格战’了”。

"If the enterprise only production,Do the things is all other people,It must have no core competitiveness,Only research and development design,To provide high quality products,Can really improve product added value".Xiamen's silk of non-woven general manager Chen altar cheung said,"The current economic situation,Enterprise can't play‘Price war’the".

　　终端市场成关注重点

Terminal market into focus

　　除了调整发展战略，逐步将企业从价格战和人海战术中抽离之外，后金融危机时代中，中国制造企业也开始逐渐注重终端市场，由市场引导企业生产。

In addition to adjust development strategy,The enterprise gradually from the price war and crowd outside the tactics to pull away,After the financial crisis in time,China's manufacturing enterprises also begin to pay attention to terminal market,The market leading enterprise production.

　　广东易事特电源股份有限公司在上世纪90年代末开始涉足国际市场。近年来，易事特开始格外注重新兴市场。总经理助理占斯亮表示，经济形势有变的情况下，企业应及时转变营销思路。“同时，企业应该根据当地市场的具体情况调整产品策略，不能让市场适应产品，而要让产品主动适应市场！”

Guangdong easy special power supply co., LTD., in the 1990 s began to set foot in the international market.In recent years,Easy, began to notice the emerging market.Assistant to the general manager, said of light,Under the condition of economic situation change,Enterprise shall timely change marketing ideas."At the same time,Enterprise should according to the specific conditions of the local market adjustment of product strategy,Can't let the market to adapt to the product,And to make product actively adapt to the market!"

　　杭州华普永明国际市场部部长何筱华持相同观点。2012年间，华普永明为满足俄罗斯、迪拜等气候极端的市场需求，特别推出模组化系列产品，该组产品在极其寒冷的俄罗斯和极其炎热的迪拜均可正常运作，因此备受欢迎。

Hangzhou HuaPu everbright international Marketing Department minister HeXiaoHua hold the same view.Between 2012 and,HuaPu everbright to meet Russian/Dubai, etc, the climate is extremely market demand,Special launch modular series products,The products in very cold Russia and extremely hot dubai all can normal operation,So popular.

　　“现在，制造企业不能再简单地卖产品，而要主动为客户量身打造解决方案。迎合不同市场的需求，提供符合条件的产品，才能真正为买家认可和接受。”

"now,Manufacturing enterprise can't simply selling products,And for the customer to the initiative to tailor solutions.Cater to the needs of different markets,To provide qualified products,Can we truly for buyers recognized and accepted."

　　新兴市场是增长动力

Emerging markets are growing power

　　根据环球市场的调查，将近六成的出口制造企业相信2013年企业出口会有所增长。受访的将近1000家制造企业，认为有所下降的企业仅有8.4%。

According to the investigation of the global market,Nearly sixty percent of the export manufacturing enterprises believe that 2013 enterprises to export will be increased.Of nearly 1000 manufacturing enterprise,Think of the enterprise only 8.4% decline.

　　报告显示，在各行业、各类别接受调查的企业提及的重点出口市场中，很显然，北美、欧盟地区依然是重中之重。而东南亚地区异军突起，获得大多数行业的青睐。此外，中东市场也是五金建材、汽配、家具行业的重点区域，拉美地区得到汽配、家居用品行业的重视，非洲市场在机械与设备行业颇受重视，日韩地区则得到服装行业的重点关注。

The report shows that,In industries/All kinds of don't accept investigation enterprise mentioned key export markets,obviously,North America/The European Union area still is the top priority.And the rise of the southeast Asia,Get the favour of most of the industry.In addition,The Middle East market also is metal building materials/Auto parts/The key area of furniture industry,Latin America get auto parts/Household products industry attention,African market in machinery and equipment industry was valued,In Japan and South Korea clothing industry was the focus of attention.

　　从行业预期来看，灯饰、家电、电子、汽配、五金建材、家具行业企业对2013年出口增长的预期均高于总体预期。其中，灯饰行业以75.0%的预期增长高居第一。相比之下，家居用品、机械与设备、服装三大行业对2013年预期相对保守。

From the industry is expected to see,Lamp act the role ofing/Home appliance/electronic/Auto parts/Metal building materials/Furniture industry enterprise of 2013 export growth expectations are higher than the overall expectations.the,Lighting industry with 75.0% of the expected growth at first.Compared with,Household articles for use/Machinery and equipment/Clothing three industries to 2013 expected relatively conservative.

　　“传统市场方面，美国经济已经有了复苏的迹象，欧盟国家虽然还处于欧债危机的漩涡中心，需求不振，但毕竟保存一定的实力。新兴市场方面，俄罗斯、南非、巴西、东南亚市场的表现也较为突出。这与环球市场国际电子商务平台监测到的数据是一致的，2012年间，来自美国的询盘同比超过60%，新兴市场方面，来自俄罗斯、巴西买家的询盘数增长也都超过100%，这些都可能成为未来中国制造出口增长的主要推动力。”魏涛说。

"The traditional marketing,The American economy have signs of recovery,The European Union countries while still in the debt crisis of the vortex center,Demand of,But after all, keep a certain strength.Emerging markets,Russia/South Africa/Brazil/Southeast Asia market were also more prominent.The global market and international e-commerce platform to monitoring data is consistent,Between 2012 and,As the price picks up, enquiries from the United States more than 60% year-on-year,Emerging markets,From Russia/Brazil buyers enquiry number growth are more than 100%,All of these may be made in China in the future the main driving force of export growth."WeiTao said.