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奢侈品进口仍处于调整期--亲稳网络舆情监测室
2013-01-25

  贝恩公司近日发布《2012中国奢侈品市场研究报告》,贝恩公司的报告指出,2012年中国大陆的奢侈品市场年增长率降至7%左右。由于汇率浮动,以欧元计的增长率则为20%左右。另据贝恩公司的最新分析数据显示,在欧元持续走低、境外游升温这两大因素的联合作用下,中国消费者在海外消费的部分已占其奢侈品消费总额的60%。

Bain company released recently[2012 Chinese luxury market research report],Bain company's report,In 2012, the Chinese mainland in the luxury goods market annual growth rate dropped to 7%.Due to the floating exchange rate,To the euro meter growth rate is about 20%.According to another bain latest analysis data shows,In the euro falling/Overseas travel heating up these two factors under the joint action,Chinese consumers in the overseas consumption part of the luxury consumption has 60% of the total.

  中国人已经成为世界范围内最大的奢侈品消费群体,他们购买了全球约25%的奢侈品。尽管中国人在大陆的奢侈品消费增速放缓,但2012年中国人在海外的奢侈品消费仍然实现了31%的增长。与此同时,在香港消费的增速也减缓至10%左右,而澳门增长依然强劲。

Chinese has become one of the largest in the world of luxury consumer groups,They bought about 25% of luxury.Although the Chinese mainland in the luxury consumption growth is slowing,But in 2012 the Chinese overseas luxury consumption still achieve 31% growth.meanwhile,In Hong Kong, consumption growth is slowed to 10%,And the growth remains strong.

  据了解,“香榭丽舍大街上的那家旗舰店以奢华闻名于世,是该品牌在全法国最大的旗舰店,每天都有来自世界各地的游客在门口排队,尤以亚洲游客居多。每人只能凭护照购买两只包。这么一家奢侈品店怎么可能为我包场,我本来是以一个普通消费者的心态来到这个奢华的王国朝圣的,但它却忽然变得谦恭而客气,用欢迎女王的礼仪欢迎我。”

It is understood,"On the champs elysees the flagship store in costly famous in the world,Is this brand in all of France's largest flagship store,Every day there are visitors from all over the world in the doorway queue,Especially in the Asian tourists is in the majority.Each person can only by passport to buy two bags.So a luxury store how can I make a block booking for,I was on a common consumer mentality to the costly kingdom of pilgrimage,But it suddenly become courteous and polite,Welcome to the queen with etiquette welcome me."

  这是中国网球运动员李娜的自传《独自上场》中的片段,描述的是她在法网夺冠后在巴黎帮朋友买包时,在品牌旗舰店所受到的VIP包场礼遇。然而,得到奢侈品牌“礼遇”的中国人不只李娜一位。

This is a Chinese tennis player li na's autobiography[Play alone]Segment of the,Description is her after winning at Roland garros in Paris to help friends buy package,In the brand flagship store by VIP make a block booking courtesy.however,Get luxury brand"courtesy"Chinese not only li na a.



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