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LED灯具出口形势--亲民维稳网络舆情监测室
2013-01-26
近几个月来,欧盟、美国进口产品标准的提高为LED灯具行业再添阴霾,这也意味着全国共8000多家LED企业的出口之路将举步维艰,更为难走——外遭欧美、日本技术壁垒的“围剿”,内临需求不畅,僧多粥少的尴尬窘境。欧美作为全球重要的LED应用基地,采用高要求的技术及安规标准的技术性壁垒,正向LED出口企业袭来。技术贸易壁垒已成为我国LED照明产品(如LED灯条屏)外贸出口的最大障碍。竞争国内,大厂拼不过小厂的价格,小厂很快就死掉;竞争国外,产品不合标准导致出口受阻,市场难收。
In recent months,The European Union/The United States imported products to raise standards for LED lamps and lanterns industry added haze,This also means that the national more than 8000 home LED enterprise export road will be crippled,More difficult to go outside, in Europe and the United States/Japanese technical barriers"encirclement",The dull in demand,The awkward dilemma placements across.Europe and the United States as an important global LED application base,Using high requirements of the technology and safety standard of technical barriers,Forward LED on export enterprises.Technical barriers to trade has become China's LED lighting products(Such as LED lights a screen)The biggest obstacle to export.Competitive domestic,Giant spell but small factory price,Small factory soon die,Competition abroad,Products to export standard not hindered,Market difficult to accept.
广东省质监局WTO/TBT中心近日通报称,欧盟、美国、智利、乌干达等国家和地区对进入国的定向灯和LED灯具产品设置了更高门槛。对于进入国的定向灯和LED灯具产品提出覆盖节能环保、生态设计、能效标签、测试检验、性能、安全性、尺寸、重量、形状等方面更高、更严格的要求。如,欧盟对定向灯和LED灯提出了高能效要求。该通报法规要求,只有能效指数达到0.2以上的定向LED灯和定向荧光灯才能进入欧盟市场,比之前的能效要求提高了2.5倍,是目前我国国家标准要求的2.2倍。经估算,按照上述能效要求,直接导致LED灯的生产成本提升20%以上,将给广东的LED企业带来20多亿元人民币的额外成本。
WTO/TBT center of guangdong province pledges inspect bureau report said recently,The European Union/The United States/Chile/Uganda and other countries and regions to enter the kingdom of directional lights and LED lighting products set a higher threshold.In the countries of the directional lights and LED lighting products put forward covering energy conservation and environmental protection/Ecological design/Energy efficiency label/test/performance/safety/size/weight/Shape higher, etc/The more strict requirements.if,The European Union for directional lights and LED lights for energy efficiency is put forward.This bulletin regulations,Only the efficiency index reaches more than 0.2 of the directional LED lights and directional fluorescent lamp can enter the eu market,The energy efficiency requirements than before is improved by 2.5 times,As China's national standard requirements of 2.2 times.The estimation,According to the energy efficiency requirements,LED directly to the LED lamp production costs more than 20% increased,Will give guangdong LED enterprise to bring more than RMB one hundred million yuan and the additional cost.
除了在能效方面的要求外,对进入国的定向灯和LED灯具产品的合格评定、市场监管检验程序的要求也越来越苛刻,将给企业带来巨额的测试费用成本。
In addition to energy efficiency requirements outside,To enter the kingdom of directional lights and LED lamps and lanterns product conformity assessment/Market supervision inspection program requirements also more and more demanding,Will give enterprise to bring the huge test cost.
再如,美国此次通报的LED灯测试程序,据初步估算,一个企业如果按要求配备相应的检测实验室和检测设备,则需要支出约35万元,每年还要在实验室运营、设备维护和实验室人员薪酬方面支付10万元左右的费用成本。广东省的LED企业超过3000家,且大部分企业产品出口美国。仅美国此次通报的LED测试程序,就会给广东省LED出口企业带来超过20亿元的额外成本。
Be like again,The United States the bulletin LED lamp test procedure,According to preliminary estimate,If an enterprise with according to the requirements of the corresponding testing laboratory and testing equipment,Requires spending about $350000,Every year in the lab and operation/Equipment maintenance and laboratory staff to pay 100000 yuan to pay the cost.The enterprise of guangdong province LED more than 3000,And most of the enterprise products are exported to the United States.Only the United States LED the reported test procedures,Will give guangdong LED export enterprise to bring the additional costs of more than 2 billion yuan.
主攻发达国家 各地灯具出口增长
Main developed countries Export growth all lamps and lanterns
全球金融危机、国外消费市场普遍疲软的情况下,尽管同样陷入瓶颈,但吴江昆山等地出口一枝独秀,保持了快速增长势头,引领着当地外贸发展步伐。
The global financial crisis/Foreign consumption under the condition of the market is weak,Although the same into a bottleneck,But wu jiang kunshan, export to outshine others,Has maintained a rapid growth,Lead the local foreign trade development step.
截至2012年12月,宁波鄞州检验检疫局共检验检疫出口灯具6602批、货值1.7亿美元,同比分别增长21.8%和39.9%。浙江湖州地区出口灯具类产品共计4475批、货值11239.6万美元,与上年相比分别增长33.1%和8.7%。
As of December 2012,Ningbo yinzhou inspection and quarantine inspection and quarantine total export of 6602 lamps and lanterns/The value of $170 million,Year-on-year growth of 21.8%, respectively, and 39.9%.Zhejiang huzhou lamps and lanterns of export products of a total of 4475/The value of $112.396 million,Compared with the previous year up by 33.1% and 8.7% respectively.
其他地区甚至出现了翻番增长,据昆山检验检疫局统计,2012年昆山出口灯具3415、524万台、15921万美元,同比分别增长115.9%、133.0%和139.7%。2012年吴江LED灯共出口1714批次,7512.4万美元,与2011年相比批次,金额分别增长了129%和99.5%。
Other areas appear even double the growth,According to kunshan inspection and quarantine statistics,In 2012 the export lamps and lanterns in 3415/5.24 million sets/159.21 million dollars,Year-on-year growth of 115.9%, respectively/133.0% and 139.7%.In 2012, a total of wujiang LED lights export 1714 batches,75.124 million dollars,Compared with 2011 batches,Amount increasing 129% and 99.5%, respectively.
从出口形势上看,两个趋势特别明显:一是节能环保产品成增长新亮点。近年来,在各国节能减排的东风推动下,LED灯、太阳能灯因其寿命长、光效高、低功耗、节能环保等特点越来越受到国际市场的青睐,灯具产品不断占领节能环保领域,成为了鄞州灯具企业的最大亮点。二是发达国家市场成鄞州灯具出口主阵地。从输往国家分布来看,鄞州灯具已经遍布全世界112个国家和地区,欧盟、美国等仍为主要出口市场。其中出口欧盟货值达6900.7万美元,约占总出口量的四成,出口美国货值达3030.9万美元,出口新兴市场国家也呈现出良好增长态势。
From the outlet on the situation,Two trends particularly evident:One is the energy conservation and environmental protection products into growth new luminescent spot.In recent years,In the countries of the east wind energy conservation and emissions reduction driven,LED lights/Solar energy lamp because of its long life/High efficacy/Low power consumption/Energy conservation and environmental protection etc more and more get the favour of the international market,Lamps and lanterns products continuously capture energy conservation and environmental protection fields,Become the yinzhou lamps and lanterns of the biggest highlights of the enterprise.The second is developed markets into yinzhou lamps and lanterns export main position.To see from national distribution,Yinzhou lamps and lanterns has all over the world 112 countries and regions,The European Union/The United States is still as the main export market.The export the value of us $69.007 million,Accounts for about forty percent of total exports,The United States export value of us $30.309 million,Export emerging market countries appear good growth trend.
LED行业可跨越欧美 探索新市场
LED industry across Europe and the United States can be Explore new market
LED灯具出口陷困境,能够在出口量与价上出现增长的企业毕竟是少数,随着灯具出口的门槛增高,企业与其在欧美高端市场碰壁,不如转移阵地,去开发新的市场。近期,一些国家或地区对LED照明产品的需求呈上升趋势,国内LED出口企业可从中寻求新的发展机遇。
LED lamps and lanterns export in difficulty,Can be in exports and price to appear on the growth of the enterprise after all is one of the few,Along with the lamps and lanterns of the export increased threshold,In Europe and the enterprise and its high-end market up against the wall,As moved,To develop the new market.recent,Some countries or regions of LED lighting products demand shows ascendant trend,The domestic LED the export enterprises to seek new development opportunity.
俄罗斯:据外媒报道,俄罗斯LED照明比重在持续增长。在长期前景内,俄罗斯LED照明市场在全球范围的比重将为1-5%,俄LED照明市场的增长速度每年将达到28-48%。至2014年LED改造的普及将突破3亿,并将进一步增长,主要原因是能源效率和优化电力支出。俄罗斯照明器材市场目前的潜在能力达5.6亿欧元,而为了更换俄罗斯的全部光源,需要1100亿个LED灯,其中半数以上将用于商业和消费领域。值得注意的是,俄罗斯正式加入WTO,进口关税近期一定幅度下降,这就使中国优势商品的出口成本降低,进入俄市场渠道也更为畅通,从而有利于扩大中国LED商品出口,提高中国企业的利润空间。
Russia:According to the media reported,Russia LED lighting in the proportion of sustained growth.In the long-term prospects of inside,Russia LED lighting market in the world for the proportion of 1-5%,Russia LED lighting market each year growth rate will reach and - 48%.To 2014 LED the popularity of reform will break 300 million,And will further increase,The main reason is that energy efficiency and optimize power spending.Russia lighting equipment market the potential capacity of 560 million euros,In order to change Russia's all light source,Need 110 billion LED lamp,More than half of them will be used in business and the consumption field.It is important to note that,Russia's formal entry into the WTO,Import tariff recent certain amplitude decline,This makes China's advantage of goods export cost reduction,Into the Russian market channels and more clear,Thus to expand China LED products export,Improve the enterprise's profit space.
泰国:据开泰研究中心分析,2012年泰国照明市场总值约为14亿元人民币规模,其中LED约占12%,预计到2015年占比将提高至45%-50%。目前,泰国政府正在大力实施亮化工程,对LED的需求量加大。中国企业只要获得中国国内的原产地证明,LED产品出口到泰国就可以享受零关税,而且在泰国的价格是国内的2-3倍,不过,出口到泰国的光源产品要经过泰国的认证体系认证。另外,泰国绝大部分地区属热带季风气候,终年炎热多雨,出口到该国的产品需要在散热和防潮上加强防护。LED企业也可以考虑将LED应急灯,手电筒等便携设备出口到该国。
Thailand:According to the kaitai research center analysis,2012 Thailand lighting market value of about 1.4 billion yuan RMB scale,The LED about 12%,It is estimated that by 2015 accounted for more than 45% - 50% will improve.At present,The Thai government is vigorously implement lighting engineering,LED to the increase demand.Chinese enterprises in China as long as they get the certificate of origin,LED products are exported to Thailand can enjoy zero tariff,And in Thailand is the price of domestic 2-3 times,but,The light source products exported to Thailand by Thailand's the authentication system authentication.In addition,Thailand most of the region is a tropical monsoon climate,The hot rain,Export to the country's products need to be in heat and moisture to strengthen protection.LED enterprise also can consider to LED emergency light,The flashlight and portable equipment exported to the country.
越南:据越南建设部公布的《2011-2020年国家城市发展规划》草案,2011-2020年越南城市发展总投资为1098万亿盾(约500亿美元),到2015年全国城市化水平将达38%。根据该规划,2011-2015年的城市发展投资额包括新建设施投资200亿美元,市容改造投资30亿美元;2016-2020年为270亿美元,包括新建设施投资240亿美元,市容改造投资30亿美元。这意味着LED照明在越南市场存在着巨大的扩展潜力,未来可能成为中国LED企业新的战略据点。
Vietnam:According to the ministry of construction of Vietnam announced[The 2011-2020 national urban development planning]draft,2011-2020 Vietnam urban development total investment of RMB 1.098 quadrillion shield(About 50 billion dollars),By 2015 the national urbanization level will reach 38%.According to the planning,2011-2015 years of urban development investment including new facility investment of us $20 billion,The city reformation investment $3 billion;2016-2020 for 27 billion dollars,Including new facility investment of us $24 billion,The city transformation investment of us $3 billion.This means that the LED lighting in Vietnam market has a great potential for expansion,The future may become China's LED enterprise new strategic stronghold.
印度:目前,印度的照明产品有80%来自中国,LED灯室外运用空间巨大,而印度政府正考虑把传统的照明系统转化为LED照明系统,预计印度LED照明市场年增长率将达41.5%,并将一直持续到2015年。
India:At present,India's lighting products are 80% from China,LED for outdoor use space is enormous,The Indian government is considering the traditional lighting system into LED lighting system,India is expected to LED lighting market rate will reach 41.5%,And will be continued until 2015.
非洲:非洲LED照明市场崛起的黑马在非洲,约90%的农村人口没有电力供应,很多城市的小街道基本也没有路灯。基础照明与市政照明市场是非洲最具潜力的市场,急需开发。且非洲市场是处于照明市场的应用低端,在产品性能方面的要求并不很高,较低的成本、具备基本的照明功能、可靠耐用、保证3年不用更换,操作简单的产品就可以满足市场需求。离网型太阳能照明产品、室内小型手提灯、1-5W的太阳能用LED灯泡、应急灯等,可满足基本照明需求的路灯都是急需推广的产品。
Africa:African LED lighting market rising dark horse in Africa,About 90% of the rural population have no power supply,Many cities of small streets basic no street lamp.Basic lighting and municipal lighting market is the most potential market in Africa,Are in urgent need of development.And the African market is in the application of lighting market low,In the product performance requirements is not very high,Lower cost/Basic lighting function/Reliable and durable/Ensure that no change is 3 years,The operation is simple products can meet the demand of market.From the net type solar lighting products/Indoor small portable lamp/1-5 w sun can use LED bulb/Emergency light, etc,Can meet the basic needs of the lighting lamps are in urgent need of promotion products.
千家照明网建议,灯具生产企业应加快拓展市场和产业升级,强化品牌意识,加大对科研的投入力度,开发有自主知识产权的新产品,追求“功能细化、高技术化、多功能化、设计时尚化、节能环保”等理念,提升出口灯具的国际知名度;加强行业管理,制定行业规范,合理限定出口价格,避免盲目竞相压价;完善自身的开发、生产、销售体系,积极开拓多元化海外市场,努力拓展具有发展潜力的新兴市场,分散贸易风险,提高抵御贸易壁垒的能力。
Thousand lighting and Suggestions,Lamps and lanterns production enterprises should speed up the development market and industrial upgrading,Strengthening brand awareness,To increase the scientific research investment,In the development of independent intellectual property rights of new products,pursuit"Function refining/High technicalization/Muti_function change/Fashionable design/Energy conservation and environmental protection"Concept such as,Ascension export of lamps and lanterns international reputation;Strengthen the industry management,, formulate industry norms,Reasonable limit export prices,Avoid blind to undercut each other's prices;Improve their development/production/Sales system,Actively develop the overseas market diversification,Strive to expand with the potential for the development of emerging markets,Dispersion trade risk,Improve the ability to resist trade barriers.
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