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我国网游出口喜人 6年翻6倍--亲稳网络舆情监控室
2013-02-06

  最新出版的《2012中国网络游戏海外市场报告》显示,我国游戏海外出口规模连续6年高速增长,规模翻了6倍,达到5.7亿美元。这份由中国版协游戏工委出具的权威游戏研究报告认为,网络游戏将成为我国文化海外出口最主要的载体之一。

The latest edition of the[2012 Chinese network game overseas market report]display,Our country game overseas export scale continuous 6 years high speed growth,Scale turned 6 times,Us $570 million.The steering committee by the China BanXie game issued by the authority of the game research report says,The network game will become our country culture overseas export and the main carrier of.

  报告指出,仅2012年,就有40家中国企业自主研发的177款网络游戏进入海外市场。在这个过程中,越来越多地承载中国文化内涵的网络游戏得到了美国、俄罗斯、日本、德国、东南亚等海外市场的好评,成为了我国文化出口的先锋军和重要增长点。

The report says,Only 2012 years,And Chinese companies have independent research and development of the network game in 177 into the overseas market.In this process,More and more Chinese culture connotation of bearing the network game to get the United States/Russia/Japan/Germany/Southeast Asia and other overseas markets well,Become the Chinese cultural export pioneer army and important growth point.

  “海外研发,全球运营”最大的优势在于可以整合全球范围内的人才和技术资源,开发出真正符合全球市场口味的精品大作。以完美世界为例,近两年来,完美世界通过收购海外游戏企业等方式,整合全球游戏产业设计、生产、运营、IP等资源,以全球化研发方式进行海外拓展。依托这一模式,完美世界2012年海外营收超过1亿美元,出口额占到网游整体出口的近40%。

"Overseas r&d,Global operations"The biggest advantage is that it can integrate global talent and technology resources,Develop truly conforms to the global market flavors of high-quality goods was blowing.To perfect the world as an example,In the past two years,Perfect world game through acquisitions overseas enterprise, etc,Integration of the global game industry design/production/operation/IP resource,With the globalization development way overseas development.Based on the model,Perfect world 2012 overseas revenue more than $100 million,Exports account for nearly 40% of the whole net export.

  我国网络游戏行业提出的“抱团出海”战略2012年也逐渐落实到实处,该战略逐渐落到实处。截至2012年底,为网络游戏产品进出口而打造的完美世界海外进出口平台(PWIE)已有180余款产品入驻。畅游也正式在北美推出其游戏运营平台Gamefuse.com。这在很大程度上加快了中国网络游戏海外发展的速度。

China's online game industry put forward"BaoTuan sea"Strategy 2012 also gradually into practice,The strategy into effect gradually.By the end of 2012,For the network game product import and export and to make a perfect world overseas import and export platform(PWIE)More than 180 products in the balance.Cruise also officially launched in North America the game operation platform Gamefuse.com.This is largely to speed up China's online game overseas development speed.



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